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HPV F*cks Everybody—the disruptive campaign focused on HPV prevention, born of a collaboration between DH and Publicis Health Media for Fuck Cancer—launched late last year and took over college campuses, malls, and digital platforms across the country. It even made an appearance on one of advertising’s biggest stages—Times Square.   What does it take to get an initiative like this off the ground? We asked the minds behind this campaign how they approached the multi-platform pro bono initiative and how combining their passion for doing good with their day-to-day health expertise brought this campaign to life.   Read more of our conversation with Gary Wentz, SVP, Group Creative Director, Meredith Gardner Britton, VP, Group Creative Director and Tyler Nall, GVP, Platform Strategy at PHM here:

The Minds Behind HPV F’s Everybody | PHM Perspectives

The Minds Behind HPV F’s Everybody | PHM Perspectives

https://www.publicishealthmedia.com

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