Digitas Health’s Post

Gen Z, the digital pioneer is revolutionizing the online interaction and engagement approach in this digital landscape of social media. From TikTok to LinkedIn, they're not just connecting; they're crafting unique self-expression on every platform. Social media, for them, isn't just about connecting—it's a canvas for activism and creativity. No doubt, this generation is shaping a future where diversity and empowerment define the social landscape, leading us into a new era of online interaction. Here's the shift: Snapchat rules for teens (80% engagement), and TikTok steals the show in time spent. This digital revolution is unstoppable and VirrgoTech remains at the forefront, adapting alongside Gen Z's revolutionary approach to online engagement. #VirrgoTech  #GenZRevolution #SocialMediaShift  

How close a friend are we Snapchat’s Friends Solar System Ranking will confirm! Unveiling these “Super BFFs” can be unhealthy. More engaged we are , more closer you are shown to me. But today when it’s tough to differentiate between real & virtual, results will vary from our beliefs. Deep insecurities of GenZ , fed by social media have to come spotlight with new feature of Snap Inc. #snapchat Peer pressure , comparison & FOMO , has deep impact in early age. - Should social media platforms be allowed to launch such feature without evaluating its impact on users? - What role can marketing of such features play to avoid such health & wellness issues? #socialmedia #health #GenZ #advertisingandmarketing #marketing #pr #communication #digital #wellness #whatinspiresme #campaign

Gen Z is a different breed 🤔 They live and breathe the internet, it's just the era they were born into. Did you know that the average young adult often focuses on 2 screens? You can find a Gen Z watching a movie on the TV while working on an assignment on their laptop and still finding the capacity to scroll on social media on their phone 😵 This type of attention splitting makes Gen Z a different case study when it comes to marketing efforts. Get in touch with us to learn how you can effectively target and reach this demographic. Let's chat: https://lnkd.in/dm52_8j5 #GenZ #marketingstrategy #UNTAMED

Where will the world go after TikTok, Meta, and YouTube lose their appeal - and the protections of Section 230? "Big Tech" thinks it's all about the time they can take from your life, Content providers think they're king, and Advertisers want more of your attention, while GenZ only wants a little bit of entertainment and to be able to connect with friends. What's the best way to balance the conflicting needs of these parties? At Snibble we think the best way is to have a "Tipartide" perspective where GenZ can be entertained and be able to connect and share this with friends at the same time, for the Content providers to fit naturally into GenZ conversations (or not) and for Advertisers to be brand safe/suitable and not be lost in a sea of competiting ads. #snibble #genz #socialvideo #digitalcanbebetter Snibble, where digital really is better. Check out the next generation of Social Video in the app store of your choice.

The #BigTechGutCheck is a super quick, weekly update on all things social media and Big Tech. Highlights for this week: ❗️ Snapchat's "More #Snapchat" Super Bowl ad voted #1 Least Effective by Forbes  ❗️ TikTok is making it more difficult for parents to how much harmful content our kids are seeing ❗️ Kids Online Safety Act (#KOSA) gains additional support ❗️ NYC sues TikTok, Meta, Snap and YouTube for addicting young users ❗️ Meta will no longer promote political content on Instagram and Threads ❗️ New #research on how often teenagers are "hanging out" is concerning Listen or watch on YouTube here: https://lnkd.in/gVdFRhKX

🌐 "Decoding the Next Big Platform: Insights from Gen Alpha" 🌐 MySpace → Facebook → Twitter → Tumblr → Instagram → TikTok… now what? Our Content Director Lauren Nicholas has some predictions in a new piece for Advertising Week. Exploring shifts in social content awakenings from Gen X to Gen Z, we unravel generational trends to pinpoint key factors for the next big hit. The mandatories for the next big thing?  🤫Sneaking past hypervigilant millennial parents  💬 Solving for dark virality and decentralization  🧓Of course, making Gen Z feel old Read the full article here - https://lnkd.in/emmnHriZ 🚀 Any platforms coming close? Drop your contenders in the comments 👇

Social media is everywhere - much like our VP of Insights, Seema Menon Shah. Mark your calendars and join her on the Schwab Network's The Watch List, for a panel discussion on the outlook for the social media sector. How are new listings like Truth Social and Reddit, Inc. performing against legacy companies like Meta, Snap Inc., and PINS ? How much time are users spending on the platforms? Where are advertisers focusing their ad dollars? All this and more. Tomorrow, Monday, April 8th | 2pm EST. #CompetitiveIntelligence #DigitalIntelligence #AdIntelligence #AppIntelligence #SocialMediaApps #SeemaKnowsInsights

Did you know that dropping posts on LinkedIn can be major cringe for Gen Z? But hey, no sweat for this proud millennial, I won't pretend to have their rizz 🌟 I am however stoked to spill the tea about my upcoming masterclass with MARKETING-INTERACTIVE 🚀Join me as we delve into the strategies to connect authentically with this powerhouse demographic. Next week, I'm sharing insights on cracking TikTok, mastering Gen Z lingo, and nailing the latest trends. Stay tuned for more insights post-talk! #GenZ #MasterClass #Storytelling

Great update on the harms of #BigTech worthy of your 3 minutes of your attention. See her summary caption for a quick look. Thanks, Nicki Reisberg. #bigtechgutcheck #snapchat Kristin Bride Josh Golin Joann Bogard

Announcements from Snapchat's Partner Summit w/the latest tools & updates for brands and creators. ⬇ 👀 ⭐ Simple Snapchat (coming soon) - simpler version making it easier to chat, snap photos and watch entertaining videos. Makes it easier to get in and engage ⭐ AI Snaps “My AI” - a lens that can change how you look in different scenarios (past, current and future) - yes, this has been done with one off apps and maaaay be a bit old now BUT there are opportunities to create fun "what if" content ⭐ Stories are now above conversations with friends. Reply quicker and with more real time responses ⭐ Snapchat Map update - Give the 350M snap chatters who visit the map per month, a better way to find places and people to connect in the real world 🌍 ⭐ Now easier to toggle between personal and public accounts. A social media managers dream Watch the full summit 👀 https://lnkd.in/gBCBjqRH Snap Inc. #Partnerships #SocialContent #SocialRecap