Digital Mouth’s Post

"Get your data in order. Get your tech stack in order. It’s amazing how many brands don’t have a handle on this. Despite two decades of "data lakes," everyone’s data is still siloed and almost unusable. Those leveraging AI will win when it has access to structured data. This is foundational to being able to leverage AI and adapting quickly." #AI #strategy #superbowl #adstrategy https://lnkd.in/gDP2R-np

Consumers want to know when brands have used GenAI, but how, and when, are we going to tell them? In recent research from Getty Images (link in comments) almost 90% of consumers globally said they wanted to know whether an image used in an ad campaign has been created using AI. This mirrors our own research in IHALC’s AI survey (see comments) where in-house agency leaders expressed a strong desire to be transparent with consumers over the use of GenAI. But how is this going to happen? I can see two issues here. Firstly, what do we mean by an ‘image created using AI’? So-called AI tools are currently being used for tasks that are really automation - image editing, reformatting and so on. One way or another - first in the darkroom and then on the computer - we’ve been doing this for decades. We’ve been cleaning up backgrounds, adjusting contrast, removing a stray hair or, in the case of car ads, inserting CG renders of cars into location shots. If AI-capable tools are now to be used for such tasks, will we be telling consumers about it? Would they care? It seems highly likely that almost all advertising images will in future be created with some help from AI-enabled tools, even if they play a very minor role in the final work. So what will be the qualifying criteria for images that need to be flagged? Secondly, assuming we are going to be transparent about GenAI use, how will it be communicated in an effective, practical way? Yes, you can use metadata, as the Content Authenticity Initiative (link in comments) proposes, but should we be putting the onus on consumers to check the images they are seeing? I can imagine regulators pushing for some kind of labelling system, (TikTok has been trialling one for creators) But I would understand the reluctance of brands to do this explicitly while AI is still a scary new thing. It’s perfectly reasonable to want to know if a model in an ad is entirely AI-generated, but great creative advertising requires artistry and craft. And a little magic. How far are we going to pull back that curtain?

Google has been working to simplify and accelerate the production of high-quality creative assets for ads across various marketing channels. Diverse creative assets are key to making effective ads, and with generative AI in Performance Max, achieving this variety has become easier for more advertisers. Read more about the innovations in generative AI and marketing. #MarketingQubed #AI #Google

The new report details top performance-driven ad trends and explores how #AI can be harnessed to enhance creatives and boost team-wide productivity.

Google's generative AI tools provide an intelligent solution for creatively constrained agencies and businesses. By using text messages to review text and images, advertisers can prototype ads, ensuring they align with their brand's message. The implementation of SynthID as a watermark in AI-generated ads represents a positive step towards clarity and honesty. AI has the potential to transform advertising strategies, but the goal is to promote an innovative culture while maintaining a strong commitment to equitable practices. #ai #giantleap #advertising #ethicalinnovation https://lnkd.in/dB52NJy5

Meet AdCreative.ai: The Ultimate AI Tool for Winning Ad Creatives Creating high-performing ad creatives is hard. But not with AdCreative.ai . Powered by AI and a huge database of successful ads , AdCreative.ai helps you to: Generate hundreds of ad variations that convert: Their AI suggests proven creative elements that appeal to your audience, giving you more chances to find winners. Save time and boost efficiency: Let their AI do the heavy lifting of creative generation, so you can focus on strategy and optimization. Get data-driven insights: See pre-scored suggestions based on predicted performance, so you can choose the best creatives to test and refine. The outcome? Better campaign results, higher conversion rates, and a competitive edge in the dynamic advertising world. What sets AdCreative.ai apart? Largest database of high-performing ad creatives: Their AI models are informed by a huge collection of successful ads, ensuring the suggestions are based on real-world outcomes. Generative AI: Their AI not only recommends, but also creates new creative variations based on data-driven insights. Conversion-focused: Everything on the platform is designed to maximize the effectiveness of your ad campaigns and drive conversions. Ready to unleash the power of AI for your advertising goals? Explore AdCreative.ai and find out how they can help you create winning ad creatives, simplify your workflow, and achieve your marketing goals. 🔗https://lnkd.in/eEKssJCK #adtech #marketing #advertising #creativity #AI #conversionrates

Meta + AI Generative AI features for ads coming to all advertisers 👉 My $.02 is that Generative AI is going to change digital ad marketing forever. GenAI is more than just creating silly images for fun. It’s really about creating content in a rapid manner that is time efficient but yet still captures the attention of the user with impactful content. So it’s important for all digital marketers to start leveraging and understanding generative AI because companies like Meta or integrating it into their ad creation systems. We are living in a new era of digital marketing and those disregard generative AI I’m going to be left behind. #ai #genai #digitalads #meta https://lnkd.in/eSsKGEEv

This AdExchanger article is DIALED and written by my colleague and friend Eric Mayhew. How and where AI works is summed up here ; “But generative AI – particularly, its video and image capabilities – offer a huge lift, building immersive reports that have audio-visual components, walking prospects as well as established clients through the value that your business can bring to them” But there is so much more in this piece.

Did brands triple their ads conversion rate using AI for ads creative? One of the biggest bonuses of AdCreative.ai is that it allows you to generate multiple conversion-focused ad creatives that are pre-scored by its unique AI. So, brands that advertise like Häagen-Dazs get to test more creatives, find more winners, and exponentially increase their conversion rates in no time. This is taken from the adcreative website. They also reduce their workload by automating creative design processes and tracking the best-performing ad creatives of their competitors. Generate conversion-focused ad creatives in a matter of minutes, while staying on brand. Test more creatives while decreasing time-spent on the design process and get up to 14x better conversion and click-through-rates with their unique AI. #advertising #creative #ai

Where are you finding the most real value in generative AI? Over the course of 2023, I looked to AI mainly for content development assistance. But other practical use cases are emerging that will have huge implications--especially for those on the agency side who need to manage large client portfolios. Eric Mayhew breaks some of them down in his latest article.