Take time to reflect I thought about my career the other day. *The things I’ve learned *The things I’ve achieved *The brands I’ve worked with *The rate at which I’ve grown And the impact I’ve had on the industry and my clients. It took me by surprise. I started my business in 2010, but I’ve been in and around video production since the 80s, where I helped out at my parents infomercial business. I looked up to my parents. I still do. Back then, I dreamed of one day owning a business in this space. I told myself that if it was even 10% of what they had — I’d be happy. Fast forward four decades, I’ve worked with some of the biggest brands on the planet, like Coca-Cola, VW, Visa, Taco Bell, Heineken, Uber, Dell, Adidas, and Mountain Dew — to name a few. It hasn’t been easy, mind. It’s been full of ups, downs, twists, turns and surprises. It has tested me. It has pushed me. It has broken me (at one point). But it’s been worth it. I’m not telling you this for a pat on the back. Instead, I want to highlight the importance of sitting down from time to time and thinking about how far you’ve come and what you’ve achieved. It’s easy to overlook when you’re so focused on the present and the future. But it’s a great little pick me up. And well, we could all do with more of those in our lives, right? So take a moment to reflect. Thank me later. (That lo-res pic is @ GDC a billion years ago with my ole buddy - and host of Qore - Veronica Belmont) #BusinessOwnership #VideoProduction #Reflection
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Your customers want more video. I'll show you how. Join us tomorrow to @ 12 PM PT/ 3 PM ET.
B2B Content Marketing Consultant | Fractional Head of Content Marketing | Gluten-free Blogger | Author | Speaker
Whether you've been meaning to create more videos but aren't sure where to start, or if you're trying to get more mileage out of your best content ideas, you won't want to miss tomorrow's #ContentChat with my guest Dane Frederiksen!
9/9/24 #ContentChat: Planning for Creative B2B Content Reuse
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Did you know you can have a video even without having any video? I'll explain... I made this is one minute in Descript. Here's how: I wrote a text sentence. I made an AI voice speak it. I added captions. I added a background. I added the Shaq Gif. Done. Export. This format could be: A customer review An announcement An offer yadda, yadda, yadda... and you can too.
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Looks like video customer stories are a win!
Digital marketing & content expert. Wall Street Journal bestselling author. Keynote speaker. Writer.
I’ve invented a new font called Sharpie Handcramp. More importantly >> Here’s a look at what kinds of content assets are delivering the most results for today’s B2B marketers. I’m sharing this data (via my Ann-alog slides) & stories of authentic engagement in the age of AI in a very special storytelling masterclass. It’s for anyone in the communication business. (And you know… everybody writes. 😉) It's free... it's fun... it’s hosted by our friends at Vyond … and it all goes down on 9/18. Join me! Join us! Send a cold compress and a physical therapist for my cramped hand! 👉🏻 I’ll pop a link in the comments below. (Because I see you lurking there… LinkedIn overlords determined to bar the exit doors and windows from anyone leaving.)
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Video. Video? Video! Here's how YOU can do more with video, like today. 🎥 How to make a video strategy: https://lnkd.in/gj3NDpEe 🧠 How to set up a content framework for ideation and mapping content to your buyer's journeys: https://lnkd.in/gdU3-cfP 🔥 How to improve your desk recording setup: https://lnkd.in/g54bFAe3 🖥 How to start recording, editing and repurposing with Descript, the new AI editing tool: https://lnkd.in/gfrzfnGz ❓ Got questions? I can help: https://lnkd.in/gjuyFA_G #VideoStrategy #VideoContentMarketing #VideoProduction
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Quick story: This video performed 3X! In a day! Here's why... I tried this vertical format as an experiment and with the vertical format and splash of color, a few bells, whistles and dynamic subtitles, this video test performed 3X a typical text post - IN A DAY. Cost nothing, took minutes. 🎯 Vertical close-up faces stop the scroll 🎯 Color stops the scroll 🎯 Visual interest stops the scroll Make. More. Video.
Why aren’t more people posting videos with their LinkedIn posts? Like, with EVERY text post? 🥺 Maybe they don’t feel comfortable? 🧭 Think they are too busy? 📣 Don’t know what to say? 🔧 Don’t know how? 😬 Worried they will look bad? 🎥 Don’t see the benefit? ⁉️ Something else? The benefits of posting video: ✔️Engagement: Videos can get five times more engagement than other types of posts. ✔️Sharing: Audiences are 20 times more likely to share videos than other types of posts. ✔️Reach: Videos are more likely to reach the top of a person's feed. ✔️Brand awareness: Videos can help people understand your brand and build relationships with your connections. ✔️Dwell time: Videos can help maximize dwell time on your posts, which is good for the LinkedIn algorithm. So, let me ask YOU, what aren't you posting a video summary with every text post? 🤔🎥❓ I’m here to help, let’s talk and get you set up to reap the benefits of this opportunity. Let's talk: https://lnkd.in/gjuyFA_G Sources: https://lnkd.in/ggcCv6-5 https://lnkd.in/gcf6WmJa. https://lnkd.in/g73hXSj6
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"Breaking the rules is exactly how you stand out." You nailed it, Ann! #Disrupt #BrandSafety #BrandMarketing
Am I learning a new language? Mm. Debatable. But is Duolingo’s unhinged marketing strategy working? Yup! I mean, look at this post. I’m talking about them cause the app looks absolutely ridiculous on my phone. Again. (Does yours too? What is happening with this owl?) Duolingo has thrown the marketing rulebook out the window—and it’s working. Their strategy isn’t just about memes and viral videos (though there’s plenty of those). It’s about creating a brand with personality: fun, bold, and totally unpredictable. By embracing humor, internet culture, and a little bit of chaos, Duolingo has built a community that feels like it’s in on the joke. Lesson? Breaking the rules is exactly how you stand out.
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Marketers, here's a great example of how to get started with making more video content that will tend to: 👀 Get you more visibility 🌷 Boost your personal brand ❤️ Build trust with your audience 🧠 Share your thought leadership and expertise 🛠 Rank higher in search (video ranks better) https://lnkd.in/gB4m4MKs Special thanks to Haley S. Collins, M.A. for sharing her shiny new content! If you don't know where to start, or have question, I can help. https://lnkd.in/gjuyFA_G #VideoContent #VideoContentMarketing #VideoProduction
15 Minute Meeting - Dane Frederiksen
calendly.com
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Why I'm launching a video podcast, a little behind the scenes... https://lnkd.in/gHB4rru2 In a conversation with my new contact, author Jim MacLeod, we discussed why I'm launching a video podcast. First, here's Jim: https://lnkd.in/gjA4Phzy In this experimental video podcast, I intend to explore a new format where seven questions are asked to multiple marketers, generating daily sub clips on various topics. The goal is to demonstrate effective remote video production, reformatting, and multi-channel content creation. With 10 interviews completed, we aim to compile responses into valuable content pieces, and eventually extensive collections akin to research data. This initiative advocates for the adoption of video in marketing, emphasizing the ease brought by tools like Descript and the importance of consistently producing high-value content. 00:00 Introduction to the Video Podcast Experiment 00:13 Using Remote Video and Reformatting 00:25 Compilation Videos and Content Strategy 00:44 Advocating for More Video in Marketing 00:48 Trends in RemoteVideo and AI Tools 01:02 Helping Marketers Produce High-Value Content 01:07 Thought Leadership in Marketing Special thanks to Jim MacLeod! Buy his book!
Why I'm launching a video podcast, and you can too!
https://www.youtube.com/
