Digital Insight Solutions’ Post

To herald the start of the Paris 2024 Olympic Games, we have compiled some interesting facts about Olympic medals. How many did you already know? https://lnkd.in/eVH75sEM

Let your brand be at the forefront of the conversation as the world unites to celebrate the #Paris2024 Olympic Games.🏅 Read our blog to explore intriguing #CustomerEngagement strategies and take your #CustomerExperience beyond Olympic heights.  #Olympics #MarketingStrategy #RouteMobile

329 events in 32 sports are being competed in the 2024 Summer Olympic Games in Paris. A look at the historic growth of Olympic events. What's your favorite Olympic moment in history? #paris24 #olympics

Olympic Marketing Minute #2 - "The Authenticity of Purpose." Sponsors without an authentic connection to the event, the athletes, or the fans are just "wallpaper" for consumers. As you watch the cascade of Olympic advertising and promotion in Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024, ask yourself the three questions in the video. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee #sponsorship #olympicmarketing #paralympics #Olympics

If you are interested in the marketing of the Olympic & Paralympic Games, please follow my new “Olympic Marketing Minute” series. Each week I’ll share a couple of one-minute posts on the ins and outs of everything to do with Olympic sponsorship. Hopefully, it will be interesting background as you watch the markeitng activity around the Paris Games next month. Many thanks. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee LA28 Olympic & Paralympic Games Brisbane 2032 #sponsorship #olympics #paralympics #marketing #advertising

🥇 So you want your ads to leverage the Olympic spirit...🥇 But you don't want to get sued by the IOC Let's start at what NOT to do DO NOT use images or obvious references to... 👎 The Olympic symbol (rings) 👎 Olympic motto "Citius-Altius-Fortius" ---> Faster-Higher-Stronger (wonder how Daft Punk got away with that?) 👎 Olympic anthem 👎 Olympic identifiers, eg. “Olympic Games” and “Games of the Olympiad” 👎 Olympic flame and torches Steer very clear of these and you should avoid pesky legal concerns #olympics #marketing #haloeffect

Paris Olympics 2024: This is the most successful couple of the Olympics, you will be surprised to know the total number of their medals #DameLauraKenny #DameLauraKennyMedal #game #JasonKenney #JasonKennyandDameLauraKenny #JasonKennyMedal #Mostsuccessfulpair #OlympicGames #Olympics #olympics2024 #ParisOlympics #parisolympics2024 #parisolympicsnews

Sponsors of the Olympic and Paralympic Games have many strategic and tactical marketing decisions to make in order to be successful. But there is one crucial issue, often overlooked, that can help make or break a sponsorship plan: A positive and mutually beneficial “relationship” with the individuals representing the rights holding parties. In other words, if you’re a sponsor, treat the rights holder more as a “best customer” than as an adversary. Olympic and Paralympic sponsorship is a long game and there is always more gray area than black and white. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee LA28 Olympic & Paralympic Games Brisbane 2032 #olympics #paralympics #sponsorship

As the Olympic Games are being held this year in Paris, I thought it would be interesting to explore how the Olympians earn their chance at gold, silver, or bronze. It turns out that, just like in the world of finance, the path to the Olympics is paved with strategic planning, diligent effort, and a fair bit of competitive spirit. Read the full blog here: https://lnkd.in/eyzmbAxQ #Olympics