Day 2 of Digital Food & Beverage kicked off with 2 dynamic sessions covering driving digital growth and innovation! First up was Albertsons Companies' Executive Head of Enterprise Analytics, Lisa Kinney who delivered a keynote on aligning customer communications and engagements to strategy so the business wins. Attendees learned how to become more disciplined when it comes to customer dialogue and understanding the various customer touch points across the business. Our morning continued with an insightful panel on navigating the retail media landscape. Speakers delivered their secrets to partnering with vendors to gain more transparency around attribution and examining ROA's to measure success. Thanks to: Abhishek Ahluwalia - Global eCommerce Director, Commercial Strategy & Growth, Mondelēz International Will Mestayer - Director, Connected Commerce, Sierra Nevada Brewing Co. Aurora Matias - Director, eCommerce, Freixenet Mionetto USA Grace Liesch - Enterprise Sales Director, MikMak Stay tuned for more event content and share your experience with us by tagging #DigitalFB!
Thank for for hosting me today! I hope everyone enjoyed the brief therapy session and a bit of humor to start the day.
so much fun, cant wait to do it all over again in a major city.
Content today has been first-rate! really looking forward to this afternoon's track sessions!
Thank you for having us. It was a pleasure sharing our experience with group and hope you got some great insights.