Digital Food & Beverage’s Post

Securing a top spot on the digital shelf is crucial for brand visibility and success. But how do you navigate and optimize in an algorithm-driven environment? What should you measure? How do you handle ratings and reviews? Our cross-industry panel of digital leaders is here to help uncover strategies for winning the digital shelf, including: - Selecting the right types of content to invest in - Developing a robust methodology to update PDPs with a large product portfolio - Driving efficiencies to optimize the digital shelf - Leveraging a digital shelf scorecard to benchmark success Moderator: - Luke Beatty, SVP, Digital Commerce, Acosta Group Panelists: - Emily Bibeault, Director, eCommerce, Campari Group - Lauren (Freedman) Autry, Senior Director, Integrated Marketing and eCommerce, Kellanova - Lindsey Aitken, Sr. Director, eCommerce, The Coca-Cola Company - Noa Kempinski Scarano, Vice President, Marketing, NOWADAYS Need more reasons to join us in Desert Springs this June? Learn more about Digital Food & Beverage here: https://bit.ly/3Uy2vfH #DigitalFB #brandvisibility #digitalshelf

👄 Talking Shop x Accolade Wines 🍷 We're thrilled to announce that Thomas Joyce-Brown DipWSET will be weighing in on the conversation at our upcoming webinar: Assessing the Retail Media Prize: Challenges and Opportunities for Brands. 👋 Thomas Joyce-Brown DipWSET is Head of Trade Marketing Europe at Accolade Wines. He has 12 years’ experience working within the wine industry, having started with Majestic, which is where his passion for the product first developed. As a marketer, Thomas has worked across brand, digital, and trade marketing and has extensive experience in developing, executing, and evaluating omni-channel campaigns, across all major on and off-trade retailers across the UK and mainland Europe. 💡Our expert panel spans over 4 decades' worth of experience, with an enormous breadth of brand knowledge, this webinar is one not to be missed! Thomas joins the remaining panel: 👉 Helen Onions, Shopper Execution Lead at Kenvue, 👉Michele Dainty, Head of Shopper Marketing pladis Global 👉Katie Streeter Hurle, Chief Strategy Officer at SMG ...with one more expert to be announced 👀 🖥️Sign up here: https://lnkd.in/eh3hcije 📅 Save the Date: Thursday 27th June at 11:00 a.m GMT Here's what the webinar will cover... 🏆 The total size of the prize and the key players within the space 📈 The biggest opportunities and challenges for brands - what they really want to see from RMNs ❔ How brands get the most out of the RMNs that they work with 🥇 What great commerce campaigns look like and the nuances that brands can capitalise on 🤝 Ways of working that we recommend for brands moving forward as the retail media space continues to grow. #retailmedia #webinar #retailmedianetwork #brandoppourtunity

The full Agenda for Digital Food & Beverage 2024 is out NOW!! #foodandbeverage #foodandbeverageindustry

Fifteen years ago, the food and beverage sector in Europe was thriving, with nearly half of its brands leading the cultural landscape. However, it has since lost stature and strength due to the rise of competitors, brand fatigue, and weakened leadership. As a result, brands have become less esteemed and trustworthy, eroding their market penetration and consumer retention. In response to this reality, food and beverage brands must reinforce what makes them unique by investing in authentic connections with their audience. In an increasingly competitive environment, embracing creativity and deeply understanding consumers is essential for thriving...

Why Do On-Trade Activations Fail? 🚨 Common issues: ❌ Low Promo Compliance: Venue participation rates <20% ❌ Low Consumer Engagement: 70% of active venues with <10 participants Key challenges: Stakeholder complexity: Consumers, Venue Owners, Bartenders, Sales reps. Promo mechanic: What’s in it for me? Consumer journey: Get the promo into consumers’ hands as quickly as possible Execution: Get all stakeholders motivated to promote brand Tracking: Track all venues, staff, consumers, promo materials... How to avoid common failures and boost engagement & participation rate? Discover our top 6 practices from successful on-trade campaigns with brands like ABInbev, Diageo, Schweppes... 👇 #ontradeactivations #brandpromotion #brandactivation #marketingefficiency #hashting

Are you trying to reach out to your #customers on a more intimate level, solidifying tighter bonds and enhancing #engagement. Offline #campaigns are vital, and many of your peers are redirecting their focus to it, complementing them with #digital ones in achieving a multi-pronged approach to boost #brand awareness and catching customers from all sides! 🌟 In a post-Digital Food & Beverage Asia interview with Elaine Soh from Tasty Snack Asia, Kenneth Lau from Mondelēz International, and Dawn Wong from Mekhala Living, they share their views on how offline methods bridge the distance between customers and brands, with the integration of #trade shows, in-store demos, and promoters to create #personalised experience for increase conversions, and draw customers to the physical stores! 🛍 Want to hear more insights on more marketing strategies to win your next move: https://lnkd.in/gnNvYFR2 #digitalmarketing #marketingtips #customersuccess #restaurants #foodservice #eCommerce #foodandbeverageindustry

In the competitive world of soft drinks, Coca-Cola made a significant announcement in 2021: they sold four times more than Pepsi. This remarkable achievement is a testament to their marketing team's outstanding efforts. Here are some key points on why this milestone is noteworthy: ✓ Strong Identity: Coca-Cola’s consistent and recognizable branding has played a crucial role in its success. The company’s ability to maintain a strong brand identity helps them stay ahead of the competition. ✓ Innovative Campaigns: Coca-Cola’s marketing team has executed innovative and memorable campaigns that resonate with consumers globally. From the iconic "Share a Coke" campaign to heartwarming holiday ads, their strategies have been spot-on. ✓ Building Connections: Coca-Cola excels at engaging with its audience. Through social media, interactive campaigns, and community involvement, they create a loyal customer base that feels connected to the brand. ✓ Variety and Options: Coca-Cola offers a wide range of products catering to different tastes and preferences. This diversity allows them to capture a larger market share and meet varying consumer needs. ✓ Adapting to Trends: Coca-Cola’s ability to innovate and adapt to market trends keeps them relevant. Whether it’s introducing new flavors, healthier options, or sustainable packaging, they stay ahead of the curve. ✓ Behind the Success: The dedication and creativity of Coca-Cola’s marketing team are central to their achievements. Their hard work and strategic vision have propelled the brand to new heights. Coca-Cola’s announcement of selling four times more than Pepsi in 2021 is a significant milestone, highlighting the power of effective marketing. A big shoutout to their marketing team for their outstanding efforts and strategic brilliance. This achievement underscores the importance of strong branding, innovative campaigns, and customer engagement in achieving market dominance. Follow - Jason Miller for daily content to explode your mindset and business! Disclaimer - The attached video belongs to its respective owner only. Kindly DM for video credit and video removal. Grab my Free Book Here: growfast.vip #cocacola #marketing #milestone #power

Yesterday the Morning Advertiser headlined 2024 as a positive year for beer.  I hope so, the category has been so good to me throughout my career.  CGA reported that in 2023 the beer category grew by 3% and captured 1.3ppts more of all the drinks spend in the On Premise compared with the previous year.   (The link to the full article can be found in the comments). As part of the premiumisation trend, draught ‘World Lager’ is now stocked in 69% of outlets. This strong Physical Availability can be matched with the fact that 6 of the 9 brands with the strongest ‘Mental Availability’ are World Lagers, (see chart). CGA also highlighted that Stout’s “target market is widening fast” and as a result, it continues to deliver impressive growth.  I think this is the key insight for brand managers of lager brands to consider. You operate within one of the most competitive FMCG categories and to win there is an opportunity to widen your messaging and widen your target.  For example, in our database, we see that amongst 35+ year-olds there are 7 potential ‘white spaces’ from which to build a category entry point competitive advantage, yet for 18-34 year-olds there are a maximum of 3, a symptom that some World Lager brands continue to target a similar and relatively narrow audience. #brandstrategy #beerindustry #mentalavailability If you would like to know where your brand sits on this chart DM me.  I’m happy to share.

🍽️ Key Strategies Driving Success for Top F&B Brands! 🍽️ Vietnam Investment Review recently featured our latest ranking at Decision Lab, shedding light on the performance and strategies of leading brands in the food and beverage industry. Here are some key insights from the article: 🥫 Brand Loyalty: Top F&B brands are maintaining strong consumer loyalty through consistent quality and innovative product offerings. 🥗 Sustainability Efforts: Leading companies are increasingly focusing on sustainable practices, which resonate well with environmentally conscious consumers. 🍋 Digital Engagement: Effective use of digital platforms and targeted marketing campaigns are crucial for brands to stay connected with their audience. 🥡 Product Innovation: Continuous innovation in product lines is helping brands stay relevant and meet changing consumer preferences. We are grateful to Vietnam Investment Review for publishing our findings and highlighting the dynamic strategies employed by these top F&B brands. Check out the full article for an in-depth look at these insights: F&B is still a game for top brands 🔹 What strategies do you see as most effective in the current F&B market? 🔹 How is your brand adapting to these trends? Let’s discuss this in the comments below! #FoodAndBeverage #IndustryInsights #BrandStrategy #Sustainability #DigitalMarketing #ProductInnovation #DecisionLab #VietnamInvestmentReview https://lnkd.in/gfFbeSjE

Congrats to Flaviar for acquiring Speakeasy Co.! #Ecommerce in the spirits industry is evolving fast with major players snapping up more and more market share. Pernod Ricard buying The Whisky Exchange. AbInBev with MoM (now back to being independent). Is this all positive news for the industry? Pros: * This deal helps bring more spirits at fair prices to more consumers. * Small brands can now access larger audiences through their combined platform. * Direct-to-consumer experiences are boosting spirits discovery. * A focus on analytics and data-driven advertising could change how alcohol brands engage with customers. Cons: * Bigger players may make it harder for smaller e-commerce platforms with niches to compete. * Newer, smaller producers may have fewer options to enter the market without joining large platforms. * Compliance with the three-tier system is crucial but could pose challenges for further growth. What are your thoughts? I personally like this deal, it makes sense on both sides and I'm looking forward to seeing how it evolves.