Digiday’s Post

The digital ad industry is bracing for impact as Google's latest move threatens to upend the status quo. A simple prompt asking users to opt in or out of cookies in Chrome could be the catalyst for a seismic shift. With $600 billion hanging in the balance, the stakes have never been higher. The fate of the digital ad business rests on a few crucial words. #DigitalAdvertising #GoogleChrome #CookieTracking #AdTech #IndustryDisruption https://lnkd.in/eegzpz_C

Google’s Privacy Sandbox partners have reported lower ad prices for publishers and increased market share for Google itself. This development raises concerns about the fairness and transparency of the new ecosystem. The promise of a balanced, privacy-focused advertising model seems to be compromised, as the benefits appear skewed towards Google, potentially at the expense of publishers and advertisers. What are your thoughts? #PrivacySandbox #DigitalMarketing #AdTech

As more pre-trial documents get dumped by the day, showing the intricacies of Google's ad deals with major agencies ... Here is a primer on the ad tech trial of the century, or at least the "trial of the teens," since this one goes back to the heady days of header bidding's birth and Google's peak dominance. From Ad Age after talking with Harry Kargman, Matt Voda, Eric Wheeler and others. #AdTech #Google #Antitrust https://lnkd.in/eDvegCsP

Google's recent announcement regarding the postponement of its cookie phase-out plan underscores the intricate challenges inherent in revolutionizing online advertising. With an unwavering commitment to user privacy and seamless browsing experiences, Google has embarked on a journey to redefine the digital advertising landscape. However, navigating the complexities of programmatic ad markets sans cookies has proven to be more intricate than anticipated. In a testament to its dedication to transparency and regulatory compliance, Google has proactively engaged with U.K. regulators, recognizing the necessity of collaborative efforts in shaping the future of online advertising. This delay is not a setback but rather a testament to Google's unwavering dedication to getting it right. By extending the timeline for its ad tech overhaul, Google is reaffirming its pledge to deliver innovative solutions that prioritize user privacy, enhance advertiser experiences, and foster a more sustainable digital ecosystem. This strategic decision reflects Google's commitment to excellence and underscores its relentless pursuit of pioneering advancements in the realm of online advertising. #Google #AdTech #MarKet #Advert

To cookie or to not. Some interesting conversations to have around the impact on both revenues and strategies in the coming days. From a revenue prospective, it's a good time to keep reviewing alternatives and using this additional time to test possible solutions. Based on what we have seen and know so far, the post cookie world is a lot more chaotic and bespoke. It won't be one size fits all. Next up, the July DOJ hearing. Would be interesting to guess who can leverage cookies more, Google or DOJ #cookielessfuture #google #adtech #revenuestrategy #revenuemanagement #digitaladvertising #publishers #monetization #programmatic

Maybe its me, but it strikes me that many in our industry - perhaps even the Google folks - are thinking about Privacy Sandbox tools in a way that is a bit backwards. You certainly wouldn't confuse me for a product guy, but here's my understanding of how things are supposed to work. 1. Build a product 2. Make sure it works in alpha 3. Test 4. Scale to beta 5. Test 6. Determine a release schedule It feels like Google went from step 1 straight to step 6 with a few sponsored research surveys and unsubstantiated claims thrown in to give the aura of inevitability. They've got a whole ad stack that could have been testing all these tools and getting them closer to being workable. Google has some of the smartest and most talented people working for them. If the goal here were to really build a working platform that makes the world better and provides value to the ecosystem, the sandbox team would not have skipped steps. They've tried to make this about adtechs not being interested in privacy. And they've drastically understated the costs and overstated the effectiveness of their tools. But on a product level, Google has failed to deliver what they've promised. Full stop.

Two months into Google’s grand cookie cleanse in #Chrome, ad tech vendors are dishing out their hot takes. For something that was meant to be an apocalyptic event for ad tech, the end of third-party #cookies is apparently a win for a lot of vendors — at least according to their recent earnings updates. Here’s a rundown of the reported notable effects on ad tech companies from their latest quarterly updates. #google Story by Seb Joseph

Great piece, Garett Sloane. However, the single point of failure being created by the Sandbox is only part of the problem. There's also the question re: what will Google ultimately charge for the Sandbox tools. But perhaps the biggest issue is: what happens when its no longer in Google's interest to maintain the Sandbox tools? We're seeing an analogous situation play out with respect to search - where publishers are complaining that traffic has fallen off a cliff due to changes to Google's long-established policies. Any protections offered by the Competition and Markets Authority under the Google's commitments expire in 2028. https://lnkd.in/dBXiwUYf #Google #adtech #privacysandbox #cookies

All the consternation over the cost and complexity of Google Sandbox tends to neglect its biggest drawback, which is that it only covers Android and Chrome. It's a solution to 3rd-party cookie deprecation, not THE solution. But now it appears that in its current iteration, it might not be THE solution for Chrome and Android either. For publishers, 1500 milliseconds of additional latency is an eternity that translates to roughly a third of the minimum standard for viewability and all that implies for revenue. The good news, as Mediavine's Amanda Martin points out, is Google desperately needs Publishers—and Advertisers—in this test-and-learn stage and that translates to considerable influence for those that can afford to participate. https://lnkd.in/ezSMCxGF

Two months into Google’s grand cookie cleanse in #Chrome, ad tech vendors are dishing out their hot takes. For something that was meant to be an apocalyptic event for #adtech, the end of #thirdpartycookies is apparently a win for a lot of vendors — at least according to their recent earnings updates. Here’s a rundown of the reported notable effects on ad tech companies from their latest quarterly updates.