Digiday’s Post

𝐄𝐒𝐏𝐎𝐑𝐓𝐒 𝐌𝐀𝐑𝐊𝐄𝐓 𝐖𝐈𝐋𝐋 𝐄𝐗𝐇𝐈𝐁𝐈𝐓 𝐀𝐍 𝐈𝐌𝐏𝐑𝐄𝐒𝐒𝐈𝐕𝐄 𝐄𝐗𝐏𝐀𝐍𝐒𝐈𝐎𝐍 𝐁𝐘 𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟎 This report aims to provide a comprehensive presentation of the #globalmarket for #Esports, with and qualitative #analysis, to help readers develop business/growth #strategies, assess the market competitive situation, analyze their position in the current #marketplace, and make informed #business decisions regarding #Esports. 𝑻𝒉𝒆 𝒈𝒍𝒐𝒃𝒂𝒍 𝑬𝒔𝒑𝒐𝒓𝒕𝒔 𝒎𝒂𝒓𝒌𝒆𝒕 𝒔𝒊𝒛𝒆 𝒊𝒏 2023 𝒊𝒔 1790.0 𝒎𝒊𝒍𝒍𝒊𝒐𝒏 𝑼𝑺 𝒅𝒐𝒍𝒍𝒂𝒓𝒔, 𝒂𝒏𝒅 𝒊𝒕 𝒊𝒔 𝒆𝒙𝒑𝒆𝒄𝒕𝒆𝒅 𝒕𝒐 𝒃𝒆 5213.6 𝒎𝒊𝒍𝒍𝒊𝒐𝒏 𝑼𝑺 𝒅𝒐𝒍𝒍𝒂𝒓𝒔 𝒃𝒚 2030, 𝒘𝒊𝒕𝒉 𝒂 𝒄𝒐𝒎𝒑𝒐𝒖𝒏𝒅 𝒂𝒏𝒏𝒖𝒂𝒍 𝒈𝒓𝒐𝒘𝒕𝒉 𝒓𝒂𝒕𝒆 𝒐𝒇 16.50% 𝒆𝒙𝒑𝒆𝒄𝒕𝒆𝒅 𝒊𝒏 2024-2030. 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐂𝐨𝐩𝐲 𝐎𝐟 𝐑𝐞𝐩𝐨𝐫𝐭 https://lnkd.in/gpfQ8URA 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰: The esports market encompasses the professional competitive gaming industry, including tournaments, leagues, and live events. It also includes revenue streams from sponsorships, advertising, media rights, merchandise, ticket sales, and game publisher fees. The market has experienced exponential growth, driven by increasing viewership, investment from traditional sports entities, and the rise of streaming platforms. 𝐓𝐲𝐩𝐞𝐬 𝐥𝐢𝐬𝐭: ·      Sponsorship ·      Advertising ·      Merchandise and Tickets ·      Game Publisher Fees ·      Media Rights ·      Others 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐥𝐢𝐬𝐭: ·      Real-Time Strategy Games ·      First-Person Shooter Games ·      Fighting Games ·      Multiplayer Online Battle Arena Games ·      Others 𝐓𝐡𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐬 𝐝𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐚𝐧𝐝 𝐝𝐚𝐭𝐚 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐨𝐟 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐲. Activision Electronic Arts (EA) Gameloft Nintendo Skillz Motorsport Games 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬: ·      Mobile Esports: The rise of mobile gaming has led to a surge in mobile esports, making competitive gaming more accessible and expanding the audience base. ·      Cross-Platform Play: Integration of cross-platform play allows gamers on different devices to compete against each other, broadening the competitive landscape. ·      VR and AR in Esports: Virtual reality (VR) and augmented reality (AR) technologies are being explored to create immersive viewing experiences and innovative gaming formats. ·      Esports Betting: The legalization and regulation of esports betting in various regions provide new revenue streams and increase fan engagement. 𝐅𝐨𝐫 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧, 𝐫𝐞𝐟𝐞𝐫 𝐭𝐨 𝐛𝐞𝐥𝐨𝐰 𝐥𝐢𝐧𝐤: https://lnkd.in/g_2Giaa3 Market intelliX Market Pulse Updates #Esports #Gaming #EsportsIndustry #ProGaming #EsportsEvents #EsportsTeams #EsportsPlayers #GamingCommunity #EsportsTournaments #GamingLife #VideoGames #GamingNews #GamingCulture #EsportsNews #EsportsLeague #GamingContent #GamingStreamers #EsportsSponsorship

Our CEO, Erik Londré, was recently interviewed by Maddyness where he explains how the pandemic inspired Karta's creation, and how he shifted from real-life esports events to crafting virtual brand experiences in games like Roblox and Fortnite! 👨🚀 Today, we collaborate with top brands like HUGO BOSS and superstars like Nicki Minaj to make brands playable on virtual platforms! "In 2020 my Lavazza campaign was one of 11 activations across Roblox, Fortnite and Zepeto. Today there have been over 800 brands activating across those platforms, and Karta is now a company with 39 employees," says Erik. Read more here! 🌟 https://lnkd.in/gxawuP9i #kartainnovates #ugcgaming #ugcbranding #metaversegaming #metaversbranding #roblox #fortnite #zepeto

Electronic Arts (EA) CEO Andrew Wilson brought attention to the profound impact video games have on younger demographics like Gen Z and Gen Alpha. 1️⃣ There is a shift in the way sports entertainment is consumed and practiced, as these demographics not only play the games but also develop their involvement by uploading stuff and watching others play. 2️⃣ Nevertheless, Wilson reiterated that EA is actively pursuing any and all opportunities to profit from this emerging market, even if he did not reveal their specific intentions about EA’s involvement in the metaverse development that emerged from this endeavor. 3️⃣ In addition, they will be utilizing its gaming franchises to draw in new clients by venturing into uncharted territory inside the gaming industry. The importance of virtual world links and their potential expansion into other parts of the internet is also highlighted. #ingameadvertising #metaversemarketing #electronicarts #virtualworlds

Digital Sports Engagement And Journey Of Sport Surge In the vast landscape of sports, where passions run high and competition is fierce, the digital realm has emerged as a pivotal arena for enthusiasts worldwide. One term that encapsulates this surge of interest and engagement is Sport Surge. This article delves into the phenomenon, examining its significance, implications, and the factors driving its growth. #v2_sports_surge #sports_surge_net #sports_surge #sport_surge #surge_sports #sports #sport #foryou #foryoupage #gaming #games #game #entertainment #surge #net #health #fitness https://lnkd.in/dV6_nSXj

The Electronic Arts (EA) company plays an important role in the gaming industry. 1️⃣ It extensively studies the top user-generated content themes and how they drive player engagement with its many sports games. 2️⃣ In a recent conference with investors, EA CEO Andrew Wilson discussed his future plans, stating that little could prevent the company from developing technology such as Metaverse to include all of its sports favorites. 3️⃣ Wilson was responding to an investor’s question regarding the potential for constructing a metaverse out of Electronic Arts’ different sports silos. 4️⃣ According to Wilson, who spoke about EA’s dominant position in the sports entertainment market, the business has 700 million users, with over 50% of those users engaging with EA sports games. 5️⃣ Wilson reiterated that EA is actively pursuing any and all opportunities to profit from this emerging market, even if he did not reveal their specific intentions about EA’s involvement in the metaverse development that emerged from this endeavor. 6️⃣ In addition, they will be utilizing its gaming franchises to draw in new clients by venturing into uncharted territory inside the gaming industry. The importance of virtual world links and their potential expansion into other parts of the internet is also highlighted. #ingameadvertising #metaversemarketing #electronicarts #virtualworlds

Not often that I get to discuss two of my passions (Manchester United and the interactive entertainment / gaming sector) in the same conversation, so delighted to share Shennind Awat-Ranai and my thoughts on United's digital roll-out of its 2024/2025 home kit on Roblox and why we think there will be a growth in metaversal marketing campaigns. Our key takeaways: 🤝 We are seeing a rise in synergistic partnerships between emerging technology companies and sporting brands; 📢 Brands are increasingly looking to find new ways to genuinely engage with their fanbase; and 💰 Brands looking to initiate metaversal campaigns should ensure that they understand their audience first (and what they might like to see), so they can provide real value. #ManchesterUnited #Roblox #sponsorships #metaverse #AR #web3

Hey everyone! Starting today, I'll be sharing updates on the esports industry, not just in India but worldwide. I kindly request everyone to like, share, and comment on the posts. Your feedback is valuable, so please feel free to suggest improvements or additions. Thank you all in advance for your support Esports Weekly Highlights 1. Top Picks - Get ready for the Fallout TV Series, shaking up screens with post-apocalyptic drama. - Esports Tournaments Viewership hits new heights, drawing in fans from around the globe. - Dive into the latest Call of Duty Esports Changes, shaping the competitive landscape. 2. Strategic Partnerships - Kick teams up with ESL FACEIT Group to form EFG, revolutionizing esports events. - Shikenso Analytics joins forces with Team BDS, combining data prowess with gaming excellence. - Paris Saint-Germain-TALON powers up with Monster Energy, igniting the esports scene. - Logitech accelerates with McLaren Racing, bringing innovation to the track and the gaming arena. 3. Finance & Growth - Andreessen Horowitz raises a staggering $600M for Games Fund Two, fueling gaming innovation. - Red Rover Interactive secures $15M in Series A funding, gearing up for expansion. - NinjaKiwi acquires AutoAttack Games, adding depth to its gaming portfolio. - AVALON raises $10M, charting a course for immersive gaming experiences. - Infinite Reality acquires Stakes, amplifying its presence in the gaming landscape. 4. Workforce Moves - David Mulhall ascends to Global Head of Esports Partnerships & Business Development at Riot Games, shaping the future of esports. - Neil Duffy transitions to OverActive Media as Chief Commercial Officer, leading strategic initiatives in the Americas. - Sophie Cohen takes the helm as Head of Marketing Apps & Mods at Overwolf, driving innovation in the gaming ecosystem. - Roald Van Buuren & Jan Moerland launch ELO Agency, bringing fresh perspectives to esports representation. - Fortis Games welcomes Kimberly Pointer Corbett as Chief Product Officer, Michael Christian as VP of Art, and Carol L. as SVP of Game Development, fortifying its leadership team. - Ann Hurley joins Team17 Digital as General Manager, spearheading growth initiatives. - Charlie Andre-Barrett assumes the role of Publishing Director at Antstream Arcade, shaping the future of retro gaming. 5. New Arrivals & Wonders - IKEA introduces a gaming furniture line, revolutionizing gaming setups with style and functionality. - Simon Kjær unveils WOPA Esport, bringing sports and gaming together in an exciting fusion. #esports #gaming #vibhanshu #gamingindustry #business #content.

GameOn Entertainment Leads the Web3 Fantasy Sports Revolution with LaLiga Partnership and $GAME Token Integration Introduction: In the dynamic world of Web3 gaming, GameOn (CSE: GET) (OTCQB: GMETF) is a visionary small-cap company poised to revolutionize the landscape of fantasy sports. With projections forecasting the global blockchain gaming market to exceed $614.91 billion by 2030, GameOn's strategic partnerships and financial achievements underscore its position as a frontrunner in this burgeoning industry. Join CEO Matt Bailey as he delves into GameOn's groundbreaking initiatives and transformative vision in this exclusive interview. Powerful Team & Strategic Partnerships: GameOn is guided by a dynamic team of experts in Web3, sports, and entertainment, boasting extensive experience from renowned entities like Dapper Labs, Take-Two Interactive, Twitch, and the Brooklyn Nets. Their collective expertise ensures that GameOn isn't merely making promises but is actively reshaping the landscape of Superfan engagement. GameOn Receives 59,000,000 $GAME Token Grant from Sportsology: In a recent press release, GameOn announced a groundbreaking partnership with Sportsology and the integration of $GAME tokens into major league projects, propelling fan engagement to unprecedented heights. This partnership drives the integration of $GAME into major league projects, starting with LaLiga, ensuring unified experiences and rewards across GameOn's ecosystem. Projected Revenue Growth and Global Expansion: GameOn's strategic partnerships with premier sports leagues like: ➡️ LaLiga ➡️ Karate Combat ➡️Professional Fighters League (PFL) position it as a global leader in fantasy gaming. Projected revenues are set to soar to $40 million by 2026, with significant milestones already achieved, including a projected revenue of $11.5 million in 2024. LaLigaNFTs, launched on social media, has garnered massive fan acceptance, with a community nearing 100,000 even before GameOn's highly anticipated warchest mint. 🗣️CEO Matt Bailey's Vision: According to CEO Matt Bailey, "$GAME is a natural fit for our ecosystem of next-gen fantasy games, launched with the best sports leagues in the world." With the integration of $GAME tokens, GameOn is ushering in a new era of fan engagement and revenue growth, solving interoperability between games, leagues, and different apps. With visionary leadership and strategic partnerships in place, GameOn is poised to dominate the Web3 gaming landscape. As GameOn continues to disrupt the fantasy sports industry, investors and enthusiasts alike are invited to join the forefront of innovation. Disclaimer and disclosure: https://lnkd.in/gNS6wBRa

Understanding success before starting out is key for any brand in any space, however for #brands in the #videogames space, it is even more important (and honestly can be more confusing). Having partners who are going to take the stress out of a partnership is extremely valuable these days. Brands desire the confidence and the commitment from partners, to deliver what’s promised. It is the if and why brands are going to continue their investment in this space moving forward. Endemic powerhouses like OTK Media, with their new partnership with Integrated Content, allows content to be purchased like media, with guarantees. This type of deal allows all parties to be “in it” together and continue growing brand #partnership in the space. Take 10 minutes and read my guy Alexander Lee’s latest article from the video games space. It is well worth the read. #gaming #gamingindustry #advertising #creators #marketing #partnerships #contentmarketing #otk

HOW LA'S 100 THIEVES BECAME THE BIGGEST STREETWEAR BRAND IN GAMING Founder Matthew Haag explains how they grew from humble hoodie beginnings into a giant with a $460 million valuation. Driving up LA’s West Jefferson Boulevard in Culver City, you can’t miss the 15,000-square-feet HQ of esports and gaming fashion brand 100 Thieves. A giant black box emblazoned with the logo on the side of the highway, it has a basketball court, gaming room (with scores of screens), a content studio for podcasts, and a huge open-plan office for the 100-strong team. When Vogue Business arrives, founder Matt “Nadeshot” Haag has just finished recording the ‘100 Thieves Cast’ podcast in the content studio with one of the company’s co-owners, Jack “Courage” Dunlop. Subscriber count: 107,000. In another room, 100 Thieves gamers practise Call of Duty or League of Legends for upcoming esports tournaments, each with headsets, shouting between their teammates online. Marketing, communications, product and design teams sit across the open space in the middle, where the walls are painted with logos of long-term sponsors, from Cash App (who sponsored the HQ building), to Lexus. 100 Thieves launched in 2017, equipping its customer base of young gaming fans with logo-printed T-shirts and hoodies. The business is now centred on three pillars: esports (with signed teams across games like Call of Duty and Fortnite); drops of 100 Thieves-branded hoodies and T-shirts, which range from $28 to $998; and hosting gamer events and physical pop-ups for the gaming community. In 2021, it secured $60 million in Series C funding, valuing the business at $460 million. Now, the company is grappling with the necessary scale to reach profitability, while navigating a new gaming and streetwear landscape that’s normalised after a pandemic boom. learn more: https://lnkd.in/dEnrQWfj #ai #web3 #investment #fashion #metaverse