Digiday’s Post

I hate TikTok. And I’m pretty sure you aren’t the greatest fan either. But TikTok is where your audience spends a lot of time… And if you want to drive install apps and engage a younger, more dynamic audience - you have to build a presence there. So, here are 4 TikTok marketing strategies you should implement right now (if you already haven’t) 👇 Use gameplay footage in ads Show the audience unique mechanics, graphics, or engaging moments to spark interest and make them want to check out your game. Incorporate trending sounds These are viral for a reason - they create positive emotions in the audience, and you want your game to be associated with these same emotions. Collaborate with Gaming Influencers Live gameplay, reviews, and tutorials on how to beat a specific level can all be excellent promotions for your game. Highlight in-game rewards Promote special in-game offers, discounts, or exclusive content to new users who install the game. You want to create a sense of urgency that will increase the click-through rate of your ads. — To sum it up, even if TikTok isn't your personal favorite, that’s where you’ll find the opportunities to increase your visibility. Have you tried any of these strategies? What was your experience? Let me know below 👇

ADWEEK has published an article called “The Gen Alpha Experience Flows Between YouTube and Gaming”, in which it analyzes the relationship between Generation Alpha, video games, and YouTube, and their relationship with marketing campaigns aimed at them. Here are some more interesting insights 👇 👉 A lot of content on YouTube is related to video games, including gameplays, tutorials, reviews, and live streams. This symbiotic relationship means that kids are not only playing games but also consuming and creating game-related content, often at the same time. Video games and YouTube feed off of each other, creating a continuous cycle of interaction and consumption. 👉 For brands and advertisers, understanding this dynamic is crucial. Catching the attention of Gen Alpha requires marketing strategies that are tailored to their digital preferences and behaviors. 👉 Successful campaigns must be authentic and integrated into the platforms they use. For example, placing ads in influencers' YouTube videos or even collaborating with them can be effective in reaching this audience. At Biddeo.io , we guarantee the best results for your video campaigns. Moreover, we are the only Spanish company with kidSAFE certification. In addition, thanks to our AI LAIAKids tool, we're able to exclude inappropriate and irrelevant content in ad placements, ensuring brand safety and brand suitability 🙌 #Biddeo #poweredbykimia

Major developers like Supercell, Playtika, and Scopely, have built large followings and seen substantial engagement through paid TikTok ads. In the rapidly evolving landscape of user acquisition (UA), a multi-faceted approach is key to capturing diverse audiences and maximizing impact. One emerging powerhouse in this domain is TikTok. Its extraordinary reach and highly engaged user base make it an ideal platform for UA. TikTok’s users are significantly more likely to discover and purchase new products, and they actively create content that boosts brand visibility. Another critical component of TikTok's success is its ease of partnering with influencers. This approach has proven to significantly elevate ad engagement and spur organic content creation. A prime example is Monopoly GO!, which saw its most successful app launch due to influencer collaborations on TikTok. Beyond social media, the integration of mini-games in UA strategies is proving highly effective. Employing hypercasual mechanics and unique visuals, these mini-games attract users at the top of the funnel. A notable instance is Homescapes’ pin-pulling mini-game. Further, collaborations with popular IPs in these mini-games can yield remarkable results, as seen in Cookie Run: Kingdom’s partnership with BTS. The rise of Connected TV (CTV) presents a new frontier for UA, offering advanced data targeting and diverse ad formats. With CTV's growing popularity, it provides an engaging way to connect with users. The success of campaigns like Quick Hit Slots, featuring Jerry O’Connell, underscores the potential of CTV in driving app downloads. Finally, the gaming industry is uniquely positioned to form unorthodox partnerships across various sectors. Recent collaborations with food delivery services and grocery brands demonstrate the effectiveness of this strategy. These partnerships not only offer access to large user bases but also resonate with a significant portion of the mobile gaming community. For a deeper dive into these strategies and to explore our detailed analyses, go to our Insights tool. These insights are crucial for anyone looking to innovate in UA and stay ahead in the competitive digital landscape. #useracquisition #2024predictions #appdevelopers

Targeted Traffic is no more existing in meta ads. Highlight the demographics and target audience directly in creatives to get more accurate data.

This is why broad targeting is a game changer. You need to understand the flaws in detail targeting and at the same time how broad targeting actually works. A clear picture has been drawn by Ciaran Finn he highlights every point for DTC to use broad.

Everyone is off to the races to make startups that can rapidly create and deploy advertisement content. Makes sense with GenAI here that these ventures will continue to spread and learn in this growing space. That said, I think the more important dilemma is "How much money do I spend on marketing and where?". I'm working on a solution that helps you find that out and even tells you what to spend the money on regarding your options that work. If you're interested, let me know.

How I make Meta ads profitable (after spending over $50 million on the platform): 1. Make better creatives 2. Make more of them You don't need fancy video equipment. You don't need a massive team of UGC creators. And you don't need to spend 10 hours per day optimizing your targeting and clicking around in Ads Manager. You need to make better ads. And one of the biggest issues I've seen over and over when scaling brands? It takes more than "a couple" of creatives to hit a winner. You can't post up 3 ads, mess with targeting for a month straight, and expect to be profitable. You would be far better off making 30 ads and doing almost NOTHING with your audiences and targeting. Make better ads, make more of them, always be testing. This is how you scale a brand. And if you're a brand owner working with an agency and their approach isn't similar? Don't be surprised when results are subpar.

Recently I have been going through Facebook groups where people generally ask for queries to progress with better results on meta. Mostly people face the issue where they duplicate one of performing adset and what happens one of the adset performs exceptionally in comparison to others. There are lot of factors to consider in what has gone wrong just judging based on the ROAS and cost per purchase is something we need to start going beyond that. 1) One of the adset might be highly optimized and it has built learnings since it has been serving for too long and the adset have become a winner audience that's why it is kind of finding a similar customers. Other might be not that optimized to give you results that expected to scale 2) Depends upon the size of the interest persona focused. When you are targeting 1.8 mn audiences generally what meta does it gives you a segment of Interest persona that eventually works while the other segment might not be that good. 3) Dig down deeper and compare the metrics of what has gone where there has been a drop in the funnel. Whether the cost of Page View, View Content, ATC, IC has a major difference. 4) Judging based on the CPM with the CTR. Meta charges you based on the Impressions it reflects. If it is too low maybe the quality of the audience is not that good and if it is too high maybe the competition is high. 5) Creative fatigue and checking the drop in CTR in comparison to Frequency. Maybe the ad is serving for too long and that can make the ad boring to the audiences you are targeting. Instead of removing the creative creating new ads is important on the google. There are multiple aspects to the performance of ads meta and it is all about the testing you do. You have to continuously come up with new strategies and ideas that make you stand out from the competitors. What we need to understand that after every 4 post you will see the ad and how can you make it enticing to the audiences matters the most. #abtesting #metaads #metaadvertising #facebookads #facebookmarketing #facebookads #metaadvertising #metaads #advertisingtips

Does X Marks the Spot? X has just relaunched its AD's education platform, and it's a game-changer. Formerly known as "Flight School," the new "X AD's Academy" is set to transform how we approach ad campaigns on this influential platform. Here are 3 game-changing insights: 1. The "Advanced Audience Targeting" module is a goldmine. It teaches you how to leverage X's unique interest graph to pinpoint niche audiences with scary precision. 2. The "Video Ad Optimisation" course is pure gold. It highlights how 6-second video ads with a clear CTA in the first 2 seconds outperform all other formats on X. 3. Don't sleep on the "Pixel Implementation" lesson. It unlocks a whole new level of attribution insights, helping us identify which ad creatives drive not just installs, but high-value users who stick around. Mobile app marketers, this isn't just another AD's course. It's a treasure map to X's most valuable users. What's your top takeaway from X AD's Academy? Share below! 👇

I've been seeing more vendors leverage AI to integrate product placement in influencer/creator video content for about a year. On the plus side, it does alleviate the pains of production, approvals, etc. while still getting visibility. On the negative side, a product placement with no acknowledgement from the creator is solely an ad placement with no context. Consumers trust the recommendations of their favorite influencers and creators, so taking the extra effort to plan an integrated brand collaboration will pay off - especially as we've seen influencers make a big impact in driving consideration (and directly to conversion). What are your thoughts? Would this AI-generated product placement take off, or is planning creator brand collaborations here to stay? #ai #influencermarketing #creatoreconomy #productplacement