Digiday’s Post

Another really interesting interview with Digiday's Gaming & eSports reporter Alexander Lee. 🎮 We're all waiting to see how Electronic Arts (EA) will develop their ad offering and there's been no shortage of feedback since their hiring plans were made public. What does it all mean for In-Game Ads in premium global titles, and does this latest big publisher move into the space signal a green light 🚦 for In-Game Advertising as a mainstream advertising format? There's a delicate balance to consider when implementing IGA into both paid and F2P games but if they integrate the right formats into the right games this could be a big win for EA. Check out the full interview below #Ingameadvertising #EA #IGA #GamingMarketing #GamingAdvertising

Advertising through gaming continues to be a hot spot for marketers, given the size of the gaming community and the reach that it's developed. Electronic Arts is moving toward more strategic and streamlined ad goals by consolidating their advertising across all channels. They expect to enhance their in-game ad capabilities, making it easier for advertisers to reach EA’s vast player base. Ultimately, EA’s push into programmatic ad solutions could revolutionize in-game advertising, benefiting both gamers and advertisers alike. "If EA wants to scale up its advertising business by making it more accessible to more advertisers, it will have to eschew its pre-existing direct sales approach in favor of a programmatic framework that promises to bring in more brands’ advertising dollars." #AdTech #EA #GamingAdvertising #Marketing

Tired of Your Ads Being Suspended? We’ve Got a Stress-Free Solution 👇👇 👇 Let’s be real for a second—if dealing with Meta ad bans and Business Manager suspensions were a workout, you’d have six-pack abs by now. But here’s the thing: you don’t need to keep sweating it. At Alchemix, we do the heavy lifting so you don’t have to. We provide fully set-up Business Managers, Fan Pages, Ad Accounts, and here’s the kicker—you don’t even need to provide a credit card. That’s right, no more dealing with the agony of ad suspensions or wondering if today’s the day you’ll get shut down. What we bring to the table: Business Managers, Fan Pages, and Ad Accounts—handed to you on a silver platter No credit card required—spend freely, no personal risk Ad account stress? Not with us. We eliminate headaches, not create them. You’ve already got enough on your plate running a CBD brand. Why add the daily migraine of ad accounts to the mix? Let us handle that mess. You focus on growing your business, and we’ll make sure your ads run smoothly. Ready to give Meta headaches the boot? Book a Call with us today and let’s make your life easier—and maybe even fun.

If anyone says scaling Meta ad account in 5 easy steps. It's sheer B.S. Scaling ad accounts is not 5 , 6 or even 7 steps. Scaling ad accounts is hard-work Scaling ad accounts involves a lot of testing, iteration, data and creative strategy. Each ad account/business is different and same cookie-cutter approach can't be applied. So the next time you read posts saying 'easy' '5-steps', THINK, ASK, HOW ------------------------------------------------------------------------------------ In how many steps do you scale a Meta ad account? 😜

First it was Google, now EA are diving into the in-game advertising space. Digiday's Alexander Lee, who does an excellent job of covering the eSports and Games beat, looks into what this means for the growth of the industry. My TLdr: done right, this will be great for the industry. The two things holding back the industry are scale, and changing advertisers' views from "Targeting gamer audiences" to "Targeting diverse audiences in games". https://lnkd.in/ePVdTmXY

Recent Meta Insights In An Ad Account... So I recently took an account from around £2k in losses since launching to profitable by around £2500 in 14 days. I spoke about this in a recent LinkedIn post and I said there was some interesting insights. Well hear's one snippet; 1) Ensure you test different mobile devices I had been testing broad with all placements but when I looked at the breakdown column I noticed a significantly better performance on the frontend and backend metrics. - CTR better - Conversion rate better - CPMs sadly slightly more - AOV higher (based on FB's attribution) That happened in just one adset. So I tested it in a couple of others with some other creatives which were breaking even. Same result. I'm not saying everyone should be doing this. But I am saying to consider all the tools available to you. Work smarter, not harder. Back to work we go....

D2C brands, you’ve been lied to. (This #1 mistake burns you $100,000s) Diversifying ad types in the ad accounts. Unless your goal is impressions, avoid diversification at all costs. For performance, avoid other ad types but these 2: → Direct-response videos. - UGC - Us vs. Them - Founder Ads, etc. → Direct-response statics. - Press Features - Comparisons - Special Offers, etc. When was the last time you saw high-pros outperform these 2? I know, you can’t remember. I’ve scaled brands to $580k at 6x ROI on TikTok, → with only UGC. I drop CPAs by 72% for 7-fig+ brands on Meta, → I never touched a Canon EOS R6. Every day CPMs increase and your margins shrink. Pay for results. Not Fancy Cameras. #creativeads #dtc #paidads #metaads

The future of audio is loading...

Your goals don't matter without execution I've worked with 100's of advertisers during my 10 years at Meta Here's how the best of the best execute The most sophisticated advertisers see where the puck is going They focus on very few things and they don't care where the stock price is today they simply cut out the noise Plan the work and Work the Plan. #DigitalMarketing #SocialMedia #Marketing #Advertising

Meta's latest ad numbers are cataclysmic for publishers. They prove Meta, and Google, ARE the ad market now, and publishers just an afterthought. It's time for a Plan B. https://lnkd.in/gBFjiMkq