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The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up. In the chaotic aftermath of the incident at Trump’s campaign rally in Pennsylvania on Saturday, July 13, a chorus of opportunists rushed to cash in on the swirling hysteria, speculation, and conspiracy theories.
Platforms struggle with misinformation and exploitation amid Trump assassination attempt
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The problems with investing media dollars through programmatic means are well documented, the most recent example being the ANA’s study released in December. Still, despite these issues, the marketing and media worlds continue to invest more and more via programmatic means. Why is that? One media agency network, Omnicom Media Group (OMG), argues it’s just a matter of paying attention to the problems and being more careful in how you invest your clients’ dollars programmatically. By using its own standards, as well as those of the ANA, OMG delivered results for its clients that it said outperformed the averages the ANA study revealed.
Omnicom Media Group maps its own path to avoid the potholes of programmatic
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AR tech seamlessly integrates digital content with the physical world for highly engaging advertising that’s 30x more effective. Sponsored by M7 Innovations.
From Killabears to the Stanley Cup Playoffs, how AR drove deep audience engagement
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LinkedIn is set to join its platform peers by officially rolling out its own AI-powered campaign tool called Accelerate by the end of the year following a period of testing. A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date. Accelerate, which is one of the team’s early investments into the AI space, was quietly launched in October 2023 to a select number of North American advertisers. Eight months later during the Cannes Lions conference last month, Tom Pepper, senior director of EMEA and LATAM at LinkedIn, told Digiday that Accelerate had already reached 50% global roll out in beta.
LinkedIn is officially rolling out its own AI-campaign tool
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Marketers are paying close attention to YouTube’s recent lurch to long-form. In the case of Revolut, a U.K. based challenger bank, that’s playing into its focus on creators that base themselves on the Google-owned platform. “YouTube is typically the main focus,” said Fiona Davies, Revolut’s head of growth for the U.K., Ireland, and the Nordics, when asked about the company’s creator strategy. “When we’re thinking about talent, we’re thinking first and foremost about their YouTube following. It’s one of the key criteria.” In this piece by Sam Bradley, we also speak to Antoine Le Nel.
How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
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Manchester City Football Club is looking to become a global #sports brand, and it’s using Fortnite as its secret weapon. Tomorrow, the football club will become the first The Premier League team to launch its own experience inside the #metaverse platform. Manchester City’s Fortnite Creative experience, titled “The Ladder,” goes live at 4 a.m. Eastern Time on July 20. The game features one-on-one competitions in which players face off for the right to ascend a series of virtual arenas inspired by Manchester City branding. At the moment, there is not a set duration for the experience, but City Football Group head of #esports, gaming and metaverse Kris Lewis told Digiday that the experience is “not something that we want as a short-term activation.” In this piece by Alexander Lee, we also speak to Michael Herriger of Atlas Creative, Naef Ba of SPORTSFIVE, and Nuria Tarré, MBA.
Manchester City uses Fortnite to expand its global audience
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The sale of #adtech maven Teads is finally happening, in a reported deal with content recommendation company Outbrain for an undisclosed amount. The move comes after weeks of speculation, with initial reports of Teads owner Altice Europe pairing with Morgan Stanley to advise on the divestiture of the ad tech asset it acquired for $307 million in 2017. Story by Ronan Shields and Kayleigh Barber
Teads’ M&A rumors are firming up with a deal to merge with Outbrain
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While Amazon hogged plenty of headlines this week with another gigantic #PrimeDay, competitors are adding advertising features to boost their own e-commerce capabilities. Another major player is eBay, which recently debuted new ad tools aimed at giving sellers more ways to advertise on and off the company’s platform. Along with a redesigned dashboard for tracking and optimizing campaigns, eBay on July 8 also added #AI tools to help create campaigns. One feature lets sellers use AI to build campaigns around current and emerging marketplace trends. Another tool offers personalized campaign recommendations based on a seller’s listings for a particular day. In this piece by Marty Swant, we speak to Alex Kazim, Mike Froggatt of Gartner, and Adam S. of Epsilon.
Why eBay is adding more AI advertising tools for sellers
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Two years into its push into esports, Chipotle Mexican Grill has become the unofficial official brand sponsor of the fighting game community. At this weekend’s Evolution Championship Series, for which the brand is a title sponsor, Chipotle’s connection to the FGC will be on full display. The financial details of this partnership were not made available. When it comes to esports, #Chipotle has zigged where many other brands have zagged. #gaming In this piece by Alexander Lee, we speak to Richard Thiher, and Christopher M.,
How Chipotle's fighting-game-focused esports strategy is paying off at Evo 2024
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Amid delays, regulatory backlash, and even its most ardent supporters turning sour, Google’s alternatives to #thirdpartycookies are now murkier than a London fog. It’s no wonder some ad tech vendors are dialing down investments and playing the waiting game for a sunnier forecast. But unlike those publishers taking more drastic measures, these vendors aren’t abandoning ship altogether; they’re just tightening their purse strings — at least for now, according to five ad execs who were interviewed for this article. Here’s how one senior ad tech summed it up to Digiday, anonymously, of course, to avoid any misinterpretations by the peanut gallery. In this piece by Seb Joseph, we speak to James Rosewell of Movement for an Open Web.
Some ad tech vendors are pulling back from Google's Privacy Sandbox amid uncertainty
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