Digiday’s Post

What's Wrong With Facebook Pixel? Today, I have three different stories to share. Let's dive in. I've got three separate anecdotes to illustrate this issue. First off, let's tackle the big one. I recently found myself in an interview, where the interviewer displayed data from the business manager's dashboard. A campaign supposedly had 120 purchased results, but in reality, there were only 25. Now, onto the second story. A friend of mine runs a business, and during a sales campaign, he received 10 purchases, yet the pixel showed 12. Lastly, here's another tale. One of my mentors was running an awareness campaign and surprisingly saw two purchase results. It's not that awareness campaigns can't yield purchases, but it does raise eyebrows when everyone else is struggling to make sales. So, you might be wondering, what's the solution to these pixel tracking issues? Well, it's worth delving into the Conversion tracking section. If you navigate to any specific campaign settings, scroll down, and you'll find "Automatic Website Matching." If it's enabled, consider turning it off. I'm not asserting that this is the sole reason for the discrepancies, but it's a step worth exploring as I continue my investigation. #pixel #facebookcampaign #adscampaign #pixelissue #advertising #marketing

In 2025, ~70% of digital inventory will be non-addressable. That means that if you're solely counting on an addressable ID for scale (even Yahoo's ConnectID), you'll be backed into a corner. Don't get backed into a corner! Our latest blog post explains how to address the non-addressable. Yahoo Advertising #digitalmedia #digitaladvertising #identity https://lnkd.in/eidJ-Gie

It’s difficult for marketers to understand there’s a problem with a measurement if they can’t feel it. That’s what that one percent of cookie-less traffic in Chrome is — a catalyst of sorts (for some marketers at least) to start to mitigate the risk of not being able to track people at scale outside of the walled gardens. #cookielessfuture #marketingstrategies

Good news here as a start! Would love to connect with anyone interested in RTB House's approach here on how we are approaching cookiless and what the future holds!

Thought of the Day: It is imperative for ad tech to prove its durability to weather multiple storms that challenge it. Fundamentally, a good cookie recipe, brand, or technology proves its durability because they can be future-proofed. This begs the question: With so much attention our industry has placed on cookie deprecation, how durable is a cookie? In other words, even though we’re all sick of cookie puns in the ad-tech space, is there a different recipe for cookies we could try — even if we mess it up? https://lnkd.in/edMpc5qi Verve Group Sameer Sondhi Remco Westermann Alexei Moltchan

Does location matter in your #PaidSearch (#PPC) Strategy? If so, you need to be paying attention. 🌐 a new IP geolocation approach, named "IP Protection", is being proposed inside Google Chrome (66% browser market share) to balance privacy concerns with the need for location-based targeting. 📍 The proposal involves masking IP geolocation, mapping it to larger geographic areas until a population threshold is met. This method aims to maintain utility for advertisers while enhancing user privacy. 🌍 Importantly, these changes mean that while country and major city locations will be preserved, the accuracy at smaller geographic levels like zip codes will not be as precise. If your business depends on hyper-local targeting, you'll need to adapt to these broader geolocation segments. #DigitalMarketing #GeoTargeting #GoogleChrome #AdTech #LocationData #PPC #GoogleAds *Helpful Links in comments*

Everything You Need To Know About Facebook Pixels