Announcing…
Big news…
This just in!
There is so much that’s exciting about a big launch — the reveal in multiple channels, the wonderful reactions, positive feedback, and the opportunities that come from it.
But I want to take a moment to talk about everything that comes before the big launch.
For example…
Awards aren’t just received out of thin air. They require ongoing great work as well as the amplification of that great work through powerful messaging, communications, and PR.
Products don’t just land in the marketplace. The process to getting them there can be complex and long, with many conversations, refined communications, and countless applications.
Amazing press features aren’t random — they entail strategically shaping and fitting into the news, tailoring pitch after pitch for each individual reporter, and tons and tons of follow up.
And as marketers, we know that a launch isn't nearly as meaningful as it could be unless the right people know about it.
Today began with a fantastic launch for one of our clients: PositivityTech® is now available on the Microsoft AppSource and Microsoft Azure Marketplaces.
This means that Microsoft customers around the world will now be able to easily access the groundbreaking platform that approaches customer narratives as data and uncovers risks and opportunities from them in unprecedented ways. Imagine finally being able to make policy and product changes based on the very words your customers are saying — at scale.
While the news broke today, our team has been working hard on this launch for a while — and we couldn’t be more thrilled to celebrate with Marcia Tal, Diane Hansen, and the rest of the PositivityTech team.
Congratulations — we are so happy to be on this journey with you.
#marketing #communications #agency
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