Last month, we took our first #Baileys paper-bottle - composed of 90% paper, a thin plastic liner (+/- 9%), and a foil seal (+-1%) - from Factory to Time Out Festival! Check out Dave's post below to find out how it went.
🌎 Global Sustainability & Innovation Director | ESG | Consumer Goods | R&D | Chemicals | Home & Personal Care | Recycling | Packaging | Climate | Sustainable Business | CPG | Circular Economy 🍃
Last month, we trailed our first #Baileys paper-based bottle and wanted to share how it went. We took our innovative Dry Molded Fibre bottle from Factory to Festival to see how it resonated with consumers. 🏭🔜🍶 We embraced progress over perfection to get the bottle to consumers and conducted 310 surveys and 37 in-depth interviews across the two-day festival.📊 We learnt lots including: 💡Demand for more #sustainablepackaging is high. 86% thought it mattered that the bottle was made of paper and over 60% of the respondents stated they’d buy it when available, showing it’s a desirable pack. 📈 💡As we look toward future packaging initiatives, we need to show more clearly the #sustainability messages of our packaging, 69% of consumers did not read that the bottle was made of paper. We also found that discussing the bottle’s recyclability resonated more than its carbon footprint. ♻️ 💡With continuous improvement in mind, respondents told us they’d prefer a resealable lid, so they have the option to take the bottle on the go or add a small amount to their coffee. ☕️ We're committed to a more #sustainablefuture and know we can't do it alone. 🤝 The Baileys Original Irish Cream Liqueur mini format (80ml) was trailed in #partnership with PA Consulting as part of our ongoing packaging initiatives. Stay tuned! We're excited to continue testing, learning, and sharing our progress and findings. 🌎 Find out more here: https://lnkd.in/eeCxfTG6 #Baileys #Innovation #Sustainability
Is it RECYCLEABLE? since if paper is fused with plastic is very difficult to separate the two. And the recycling process is way more energy demanding. Is there a clear YES/NO answer?
This is a very wonderful idea👌🏽. Since the bottle is 90% paper and has just a thin plastic liner, does that still make it easily degradable considering the plastic involved.
Very cool. What is the shelf life of the product with Baileys in it? Great for concerts.
😍😍
Great idea!
Spirits are fun!
Great news! An interesting alternative
Well done!
Congratulations!
It's truly inspiring to see the progress made by your team in introducing the Baileys paper-based bottle and the valuable insights gained from the recent trial. The focus on sustainable packaging is not only commendable but also reflects a growing demand for environmentally conscious choices among consumers. Kudos and keep on innovating!