DIAGEO India’s Post

My First Market Visit: A Lesson in Credibility and Confidence🌟 I still remember my first market visit. The retailer was a man in his 50s, very experienced and known for being difficult to manage, which I was unaware of at the time. I was new not only to the city but to the industry itself. The conversation started with him asking me a lot of questions about business, newly launched brand, commercials, etc. I shared my views. He enquired about my previous organization too. I realized my credibility had to be established. I drew on my previous experience and induction learnings. The debate led to a very interesting discussion. With each question, I not only shared my views but also demonstrated my understanding, gradually establishing my credibility. This encounter wasn't just a challenge; it was a learning where I reaffirmed the value of preparation and self-assurance in unfamiliar settings. That day, I left with more than just business insights; I left with the confidence that I could hold my own anywhere. Here's to those moments that push us to grow and shine! ✨ What's your most memorable stakeholder encounter? DIAGEO India #PeopleOfDiageo #leadership #DiageoIndia #Inclusiveness #WomenInSales #LIPostingChallengeIndia #LinkedInNewsIndia #sales #diversityandinclusion #salescoaching

Celebrating South Indian Brands: Trailblazers in Marketing and Innovation! Let's embark on a journey to explore the vibrant world of South Indian brands that have left an indelible mark on the global stage! 🌍 From tantalizing flavors to groundbreaking innovations, these brands have redefined the narrative of success. 🌟 Dive deep into your memories and tell us: What are your favorite South Indian brands? Which ones do you associate as pioneers in marketing, trendsetting, or innovation? Share your thoughts in the comments below and let's celebrate the spirit of excellence together! 💡 #SouthIndianBrands #MarketingPioneers #InnovationTrailblazers 🌟🚀

Understanding Nepal's Marketing Fact !! WorldLink's leadership, NCELL's exclusivity, and Unilever's focus: I have analyzed these brands in the context of " The 22 Immutable Laws of Marketing " by Samuel J. Wood and how these brands leverage key marketing laws in our unique Nepali market. Your insights, perspectives or interpretations may vary, but are welcome! #Marketing #Nepal #LawsofMarketing #WorldLink #NCELL #Unilever #bestsellingbook ##brandstrategies #marketanalysis #Nepal #nepalibrand #digitalamarketing

Recently, in response to an analyst's query regarding different roles that Brands or categories play in different markets, John Murphy, the Global President & Chief Financial Officer of Coca Cola said, "𝐈𝐧𝐝𝐢𝐚 𝐢𝐬 𝐚 𝐠𝐨𝐨𝐝 𝐞𝐱𝐚𝐦𝐩𝐥𝐞. 𝐓𝐨𝐝𝐚𝐲 𝐰𝐞 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚, 𝐛𝐫𝐚𝐧𝐝 𝐂𝐨𝐜𝐚-𝐂𝐨𝐥𝐚 𝐢𝐬 𝐬𝐭𝐢𝐥𝐥 𝐚 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐫 𝐛𝐫𝐚𝐧𝐝 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚. 𝐀𝐧𝐝 𝐢𝐭'𝐬 - 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝𝐞𝐬𝐭 𝐭𝐚𝐬𝐤𝐬 𝐰𝐞 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐨𝐧." After being for more than three decades in the Indian market, Coca-Cola remains a challenger brand, overshadowed by its own Thums Up and Sprite, as well as other local competitors. Conlear's vignette “𝐂𝐨𝐜𝐚 𝐂𝐨𝐥𝐚’𝐬 𝐈𝐧𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 – 𝐆𝐥𝐨𝐛𝐚𝐥 𝐆𝐢𝐚𝐧𝐭 𝐭𝐨 𝐚 𝐋𝐨𝐜𝐚𝐥 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐫” explores the strategic decisions, marketing efforts, and cultural integration attempts made by Coca-Cola to establish its flagship brand in a diverse and complex market like India. 𝐓𝐡𝐞 𝐯𝐢𝐠𝐧𝐞𝐭𝐭𝐞 𝐢𝐬 𝐚𝐢𝐦𝐞𝐝 𝐚𝐭 𝐩𝐫𝐨𝐯𝐢𝐝𝐢𝐧𝐠 𝐥𝐞𝐚𝐫𝐧𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐚𝐧 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲, 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐀𝐝𝐚𝐩𝐭𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐭𝐡𝐞 𝐫𝐨𝐥𝐞 𝐨𝐟 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 𝐓𝐡𝐞 𝐕𝐢𝐠𝐧𝐞𝐭𝐭𝐞 𝐜𝐚𝐧 𝐛𝐞 𝐚𝐜𝐜𝐞𝐬𝐬𝐞𝐝 𝐚𝐭: https://lnkd.in/dkh_6kez 𝐀𝐥𝐥 𝐨𝐮𝐫 𝐕𝐢𝐠𝐧𝐞𝐭𝐭𝐞𝐬 𝐜𝐨𝐧𝐭𝐚𝐢𝐧 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐀𝐧𝐬𝐰𝐞𝐫𝐬. #Business #Organization #Strategy #Marketing #Positioning #Leadership #Leaders #Learning #Innovation #Learners #Branding

In what ways can brands create long-lasting value while also driving commercial outcomes? #LinkedInNewsIndia Brands create an aura of trust, passion ,an euphoria of enthusiasm , an energy which can make you feel desired and most importantly the centre of the universe first in your eyes and then how you are perceived by others.

Inspired by the insights shared by Dimpy Yadav and Chandan Mukherji at the exchange4media #PitchCMO Summit in Delhi! 🌟 I completely agree with Dimpy's point of view on Mindshare's authenticity. In today's dynamic market, brands must deliver value not only at the top level but across all campaign stages. This approach ensures that every customer interaction with the brand reinforces its core values and promises. Chandan's perspective on purpose-driven branding is equally compelling. Brands today must transcend beyond mere functionality; they need to make a tangible impact on people's lives. This involves creating emotional connections and contributing positively to society. The dual focus on functional benefits and emotional resonance differentiates a brand in the crowded marketplace. It's invigorating to see leaders from Mindshare and Nestle emphasize the importance of authenticity and purpose in brand building. These principles are not just theoretical but are being actively implemented, driving meaningful engagement and fostering consumer trust. #BrandStrategy #MarketingInsights #ConsumerEngagement

⭐️ “If you're in a meeting with your senior leadership team or you're in a JBP meeting with your retailers and you're all sitting there trying to figure out how we compare to last year...the truth is, you might not be able to because that's not where the industry is at this moment in time. And so instead of focusing on how we beat last year's numbers, let's talk about how you beat today. How do you beat your competitors at this moment? And to do that, you really need to understand where the industry is.” - Rachel Tipograph, Founder and CEO of MikMak 🥂 Learn how your Alcohol brand can better understand the industry and beat the competition in our recent webinar with Pinterest and Suntory Global Spirits, available now on demand! #MarketingWebinar #eCommerceMarketing #AlcoholSales ➡️ https://lnkd.in/gebmzsUb

#PreferredBrands | Brace yourself for the grand reveal of the 3rd Edition of Most Preferred Brands 2023! Get ready to dive into enlightening perspectives from industry maestros, exclusive behind-the-scenes peeks, and a plethora of captivating details that promise to elevate your experience. Stay tuned for a riveting journey into the world of thought leadership and brand excellence! Ayesha Billimoria (Fitgirl.India) Indian Fitness Influencer, Athlete, Public Speaker, Model, Trainer, and Author Sumiit Lakhutia, Senior News Editor at Times Influence Times Network GP Srivastava, Vice President - Sales & Marketing, Pilot Pens India - PPIN Private Limited Venesa Bar, GM- Corporate Communications, Shriram Finance Limited Rajendran P, Chief Sales and Marketing Officer, Shapoorji Pallonji Real Estate Shivpriya Gowri, Director, KPMG Pragya Bijalwan, Chief Marketing Officer, Crompton Greaves Consumer Electricals limited Viraj Sheth, Co-Founder and CEO, Monk Entertainment Write to us at: [email protected] or visit our website for more info: https://lnkd.in/dqWiQsHk Presented by: Marksmen Daily Telecast partner: Times Now Magazine partner: in Focus by Marksmen Daily Media partner: Business Standard Brought to you by: Team Marksmen Network #PreferredBrands #TopBrands #BrandExcellence #BrandLeaders #BrandInnovation #BrandRecognition #BrandsOfIndia #BrandSuccess #BrandLegacy #BrandPride #BrandCulture #BrandAmbassadors #QualityBrands #IconicBrands #TrustedBrands #ConsumerFavorites #BrandIdentity #BrandStory #BrandJourney #BrandExperience #TeamMarksmen

We are the silver sponsor for the Retail Leadership Summit 2024, where we will be launching our latest report titled ‘How India shops online: Consumer preferences in the metropolises and tier 1- 4 cities’. The report reveals compelling insights into the diverse online shopping behaviours across different Indian cities – from tier 1 to tier 4 – delving into their similarities and differences. It explores the factors driving their habits, preferences and attitudes towards online shopping. Stay tuned to learn more about how India shops online! #OnlineShopping #ECommerce

We’re excited to announce our #CEEDTalk meeting with guest speaker: 👉 Fatmir Zymberi👈 Founder & CEO - JYSK A/S , KFC, Prishtina Mall Topic: FROM 0 TO 1,000,000: CHALLENGES OF BUSINESS DEVELOPMENT This is a unique opportunity to gain insights from a leader who has firsthand experience in transforming visions into colossal successes. Follow us on social media to get updated! #growthmindset #BusinessGrowth 🔵 𝓜𝓮𝓶𝓫𝓮𝓻𝓼 𝓞𝓷𝓵𝔂 🔵