Destination British Columbia’s Post

An impressive statistic caught my eye recently: businesses that invest in digital marketing see an average return on investment of around 122%. It's hard to ignore the power of a strong online presence, especially for those in the tourism sector. If you're in the tourism industry or considering diving in, it's definitely worth reflecting on your digital marketing strategy. What do you think are the key elements that make a digital marketing strategy effective for tourism businesses? Check out this insightful article to explore essential components that can help elevate your tourism business's digital efforts. https://lnkd.in/g54pfRSW

What if your tourism marketing budget could be your greatest asset? With the right strategies in place, it can open doors to new audiences and experiences. The article I came across shares valuable insights into transforming your budget into a powerful tool for attracting tourists. It offers practical tips on how to allocate funds effectively, ensuring that every penny works towards driving engagement and visitation. I'm curious to hear how others approach budgeting in tourism marketing. What strategies have you found effective in making the most of your resources? https://lnkd.in/gr2pWRZ5

Billions of dollars globally have been spent on improving the 'digital transformation' of tourism businesses over the last few years, yet over 60% of tourism businesses* are still making it harder for potential customers to get in contact with them. And have you ever wondered what topless cooking classes, thrilling shark adventures in Scotland, cannabis tasting tours, rugged Costa Rican expeditions, and luxury lodges in New Zealand share? 🏝️✨ These businesses were all part of our groundbreaking study into the digital marketing of 538 businesses across 44 countries. Dive deep into "The State of Tourism Digital Marketing in 2024" and unlock strategies to skyrocket your business's digital marketing revenue, profitability and clarity in 2024💰💼💡 The businesses we selected were selected based on the booking engines they used, most of which we were familiar with. These included : IBIS Technology, Rezdy, Preno, TrekkSoft, SiteMinder, Seekom NZ, Bookeo Pty Ltd and a few others. We know what they support for digital marketing, and what they don't so are they helping or hindering your marketing, or are you just not taking advantage of the features they offer? We performed this extensive research to see if the issues we encounter on a daily basis performing in depth digital reviews in our digital growth agency were prevalent in the wider market. The issues were everywhere... and the results were worse than even I expected. Tourism businesses generally have very ineffective digital marketing, are under reporting successes, jumping into Facebook marketing but not tracking results, not getting the right insights, and this affects the efficiency of your digital marketing...and your profits. (this impacts businesses outside this industry so it's relevant to you too!) 📅 Secure your spot now on our free online seminar and discover how to take your tourism business towards digital excellence in 2024. We know you'll be struggling for time so we promise to cut right to the chase with actionable info so you can get more profitability and revenue from digital marketing this year. Click to register: https://lnkd.in/gbnVKdXK NZ : Thu 8th Feb 8am Auckland UK :  Wed 7th : UK 7pm  USA : Wed 7th PST 11am, EST 1PM https://lnkd.in/gzMegrXs

🚀 Premium Domain for Sale: Tourmayor.com 🚀 Are you ready to dominate the travel and tourism industry? Tourmayor.com is a powerful, memorable domain name that embodies leadership, authority, and excellence in the tourism sector! This is an incredible branding opportunity for entrepreneurs, businesses, or investors looking to make their mark online. Why Tourmayor.com is Your Ideal Domain: 🌟 Branding Power: With “Mayor” suggesting authority and leadership, Tourmayor.com establishes instant recognition, setting you apart as a leader in travel, tours, or destination marketing. 🔍 SEO Advantages: This short, memorable domain name is perfect for enhancing discoverability and search engine visibility. Get noticed by travelers and tourists searching for reliable, premium services! 🏆 Business Success Potential: From tour operators and destination websites to travel agencies, Tourmayor.com is ideal for those seeking a standout brand in tourism and hospitality. It’s versatile and powerful, making it suitable for various travel niches. 💼 Smart Investment: In today’s digital landscape, premium domains like Tourmayor.com are valuable assets with the potential for significant appreciation. Secure this asset for your business growth or future investment. Ready to make Tourmayor.com the foundation of your online presence? Leave a comment with your thoughts or reach out for more details! 👉 For pricing details or to make an offer, please visit: https://lnkd.in/gqnfDnuc #DomainForSale #Branding #SEO #BusinessGrowth #DigitalAssets #PremiumDomain #TourismBusiness #TravelIndustry #TourismMarketing #TourOperator #DestinationMarketing #OnlineGrowth #DigitalPresence #BrandAuthority #DomainInvestment #GrowthPotential #TourismEntrepreneur #LuxuryTravel

My new article is about the causes and ways to solve the problems of small tourism businesses in digital marketing. https://lnkd.in/e4XcEdbu

Big budgets are not enough to succeed! Here is an almost science fiction story… I have seen destinations investing crazy budgets to attract tourism. They build fancy infrastructures or perform expensive marketing campaigns. But there was the special case of a destination performing an incredible marketing initiative. To the size of paying for the rights to use music of the legendary The Beatles. All the way to paying for advertisement in the Super Bowl in the USA!!! The campaign messaging was great and visually compelling. And I was even internally moved when I watched it the first time. And potential visitors were keen to know more. But after all that noise… crickets! The destination “forgot” (actually, they didn’t want to work on that) a little detail. They had no real offers, distribution channels, or service providers in place! So, it was all for the sake of “brand positioning” (the classic ”spray and pray” approach). Sounds like science fiction? Well, welcome to the parallel reality of short-sighted “tourism development” approaches. Who benefited in this case? The marketing agency and the ad channels. Nothing for the destination. Nothing for the taxpayers that payed for that. So, here are 4 QUESTIONS THAT DESTINATIONS SHOULD ASK THEMSELVES in the first place: 🎯 What is the best international market for us? ✅ Why would visitors choose us over others? 💰 What budget do we really need? 📲 How will visitors book us? Common sense. Unfortunately, it is the least common of the senses. To tackle these key questions, including direct answers and tips, you can read for free the “How-To-Guide To Access International Tourism Markets (Q&A Style)” issue in my newsletter here: https://lnkd.in/eHHAwfZj Enjoy this? ♻️ Repost it to your network and follow Santiago Rodriguez for more.

Travel and tourism entities, recreational organizations, and destination marketers can all benefit from leaning into "travel guide mode" just a little bit in their content marketing strategy... In our latest Red Sage blog, Abbie Kate Hancock shares some quality content tips to fuel your creativity and keep things fresh!

Finding the right flight is vital to a smooth travel experience. 🛩 Here are a few #tourismmarketingstrategies, to share with travelers to ensure they get the best deal 🍂 l: Use Miles or Points:  If travelers have frequent flyer miles or credit card points, remind them to use these to reduce costs; check out The Points Guy on the best credit cards to rack up travel points. Book Early:  Flights are generally cheaper when booked several months in advance. Be Flexible:  Flexibility with dates and times can help travelers find lower fares. Flights early in the morning or late at night are often less expensive.

Fuel Your Tourism Growth: A Strategic Partnership with Your DMO Whether you’re just dipping your toes into the tourism industry, or you’ve been riding the waves for years, one thing is clear: partnering with your local Destination Marketing Organization (DMO) is your best investment. ✅ Get in Front Early: DMOs are experts at capturing travellers’ attention early in their planning process. Partnering with them puts your business in front of potential visitors before decisions are made, driving more bookings and increasing brand visibility. ✅ Leverage Data for Smarter Decisions: Track DMO referrals with UTM parameters and see how engaged your audience is. These visitors are already primed, making them more likely to convert. ✅ Ride the Wave of Big Campaigns: Harness the power of your DMO’s marketing campaigns to zero in on your ideal audiences and geotargets, all while driving them straight to your website. ✅ Keep Your Hard-Earned Visitors: When your DMO ranks high for your business name on the search engines, you win with direct, commission-free traffic. If an OTA (Online Travel Agency) is in those top spots, you might end up paying commissions on bookings that came from your own brand’s efforts. ✅ Maximize Your Marketing Mojo: Share your best content with your DMO and let them do the heavy lifting. For smaller businesses, this visibility boost is gold; for demand generators, it’s about maximizing the impact of your marketing. This partnership drives real, measurable growth. This isn’t just a strategy; it’s part of the puzzle for sustainable success. hashtag #growthmarketing hashtag #tourism

Enhance Your Tour Company with Bulk SMS Marketing! 🌍📲 Transform Your Tour Experience with Bulk SMS Marketing! 🏞️🏛️ As a tour company, keeping your tourists informed and engaged is key to providing an unforgettable experience. Bulk SMS marketing is the perfect tool to help tourists receive real-time information about eye-catching places and cultural historical monuments. Why Choose Bulk SMS for Your Tour Company? 🔹 Instant Updates: Notify tourists about key locations and must-see spots instantly. 🔹 High Open Rates: Ensure your messages are read, with 98% of SMS messages being opened. 🔹 Location-Based Alerts: Send information based on tourists’ real-time location. 🔹 Easy Access to Info: Provide links to detailed guides and articles for tourists to explore more. How Bulk SMS Benefits Your Tour Company: Real-Time Guides: Send SMS guides with links to information about eye-catching places and historical monuments. Location-Based Notifications: Alert tourists about nearby attractions and cultural sites as they travel. Enhanced Engagement: Keep tourists engaged and informed with timely updates and interesting facts. Personalized Experience: Tailor messages to provide a personalized and enriched tour experience. Get Started Today! 🚀 Enhance your tour services with Bulk SMS Marketing. Keep your tourists informed and ensure they have an enriching and engaging experience. #BulkSMS #Tourism #TourCompanies #CustomerEngagement #SMSMarketing #TravelGuides #CulturalMonuments #DigitalMarketing #TouristExperience #SEO