Dentsu Creative’s Post

Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation

In a recent interview with AdExchanger, George Manas, CEO of OMD Worldwide, and Bob Liodice, ANA CEO, discussed the ANA Programmatic Media Supply Chain Transparency Study. George shared, “These reports have really raised awareness across our broader client base to make transparency a priority,” he added, “The time is now to continue pushing it forward in a more formal and industrialized way, especially as video becomes more programmatic and there’s room for the same old challenges to resurface.” Read the full article here: https://lnkd.in/d9PnHqCg #OneOMD #Media #SupplyChain

David Ogilvy's words urge us to dream big and aim high. Instead of settling for mediocrity, strive for excellence and aspire to join the ranks of the extraordinary. Keep the inspiration flowing! Subscribe to our newsletter now. Click the link in our bio to stay updated with the latest content, tips, and insights. #DreamBig #AimHigh #FirstPriorityServices #VirtualAssistant #MarketingSolutions #DigitalMarketingAgency

Stay in the know with the hottest global updates with our fresh weekly video news highlights!🌏 Stay one step ahead and delve into the prominent narratives driving our global ad tech landscape. Equip yourself with essential insights into the current events that are molding our interconnected world! Criteo | IAB | Quotient Ventures | Hari Krishnan | UM MENAT | FP7 McCann KSA Video Presenter: Falakzeb Khan #WeeklyNews #GlobalNews #adtechnews #media #digitaltrends #advertising #adtechtoday

Great to hear insights from our panel of experts on the biggest opportunities for marketers in 2024. Thanks to dentsu's Cara Lewis, Jellyfish's Shamsul Chowdhury, Initiative's Jennifer Dass, and our moderator Mediaocean's Aaron Goldman. There's still time to join live or register to receive the recording afterward. https://loom.ly/cUhNxc4

🏷 We present important ad spend trends from 58 #GlobalMarkets in Dentsu's #December Global #AdSpend Forecast, along with their implications for brands in 2024 and beyond. 📣 Our investing analysts have the facts to support their prediction 💹 that 2024 will be a year filled with noteworthy #media events. 📥 Get your copy right now at this link: https://lnkd.in/eWvHn6kp #AdSpend2024 

“No Silo, No Solo, No Bozo” - the internal mantra when then-CEO Maurice Lévy kicked off Publicis’ new model in 2016, emphasizing a promise of centralization. 👨💼 At the Cannes Lions of that year two holding company giants, Publicis Groupe and Dentsu, both promised the same thing, streamlining their offering for clients into a unified platform model. 🦁 Ben Smith explores the success of Publicis in the years since in a brilliant article on Semafor this week - ‘All roads run through Paris’: How Publicis got ahead'✍ #canneslions #advertising #publicis #advertisingnews

Need some inspiration for your next creative brief or strategy? 👉On January 31 and February 1, we're hosting The Sweathead Get-Ahead, a FREE livestream from the offices of adam&eveDDB in London. 1500 people have registered so far. We've rounded up a slate of APG and Effie champions and a table full of cultural researchers and strategists to give you plenty to think about. 🔥Day One: 1. Jamie Peate, Global Head of Effectiveness & Retail for McCann Worldgroup, will share McCann's Effie-winning work for Aldi 2. Tom Sussman, Deputy CSO at Leo Burnett UK, will show us how eyebrows sell McDonald's 3. Joan Devereux, Planning Director at Pablo, will reveal game-changing strategy for Flora 4. Loz Horner will take a break from dominating Premier League Fantasy League and his work as Strategy Partner at Lucky Generals to share the long-term brand-building work of Yorkshire Tea 5. Rory Gallery + Jolene D'Souza from Special New Zealand will dial in from New Zealand to show their work for Partners Life 6. Will Grundy (Head Of Planning) will take the stairs to where we're streaming from to share adam&eveDDB's work for CALM x ITV 🔥Day Two:  1. Bruno M. Carramaschi, Senior Strategist, The Gate London, will open up about Replens 2. Gonca Bubani, Global Media Thought Leadership Director, will share the ten trends she believes we all need to pay attention to this year. 2. Amy Daroukakis, Cultural Strategist, will present some practical ways to play with trends  3. Athena Chen (陳瑋璞), Cultural Foresight Strategist, will shine a light on APAC trends that will have global influence 4. Sam Shaw will represent Canvas8 in his presentation "Coping Mechanisms" 5. Carlotta (Charlie) Monzani, Cultural Insights Specialist, will beam in from Ogilvy Italia, with her talk "Reframing 2024" 🚀RSVP here: https://lnkd.in/dX8ZRbhW Mark Pollard, Strategy Friend will be teaching a masterclass in London on Thursday, Feb 1. Get your ticket here: https://lnkd.in/dGWzvX78 #sweatheadgetahead #freelivestream #casestudies #trends #advertising #strategy #effies #awardwinning

✨ Growing in digital has been in the core of Alma Media’s strategy for years. In fact, we have grown in digital remarkably in the past years and have turned a traditional media business into a successful digital business. ⭐️ Now our story continues towards advanced trading platforms. But what does it actually mean? 💡 Read more on our website, link available in the comments. #almamedia #almaspirit

Why is Havas doing cross-media measurement? 📊 In a new article, Jonas Lundahl, Video & Audio Manager at Havas Danmark, explains how the media agency helps leading coffee and tea company JDE Peet's allocate their media budgets more efficiently using cross-media measurement. In the article, you can learn: 💡 How Havas uses AudienceProject’s cross-media measurement solution to identify individual channels’ performance, make timely adjustments, and report the results after campaigns have ended. 💡 How insights into the total and incremental reach of campaigns help Havas determine the optimal budget allocation and achieve the desired reach across digital channels and TV. Read the full article here: https://lnkd.in/dACFvu5D Emil Gade #partnership #customersuccess #advertising #measurement #crossmedia