Dentsu Creative’s Post

The #dentsu Story of Adaptation and Growth. Read now!

Dentsu APAC proudly reflects on a journey that has steered us towards resilience and paved the way for a future of limitless possibilities. In this era of transformation, creativity will not only illuminate society's narrative but also give voice to the unheard, empower the overlooked, and uplift the underrepresented. It's a time where remarkable ideas and innovative solutions converge to catalyze critical actions and inspire humanity towards hopeful, positive, and joyful progress. Take a look at the multiple highlights of Dentsu APAC's Roadmap to Resilience. https://lnkd.in/gGMFirYF #DentsuAPAC #YearinReview #RoadmaptoResilience #Insights

In January, I had the pleasure of inviting 15 Producers and Key Leads, each appointed in their respective countries, to spearhead the deployment of our sustainable production methodology worldwide for Publicis Production. As we assist global brands in reducing their carbon footprint, it's crucial to work closely with their local teams. Allow me to introduce our inspired and dedicated team across Toronto, New York, Bogota, São Paulo, London, Paris, Milan, Amsterdam, Oslo, Berlin, Warsaw, Singapore, Shanghai, Bangkok and Tokyo. From selecting the best partners to proposing Virtual Production or Remote Shooting, eliminating waste by producing only necessary assets, automating adaptation, and establishing sustainable guidelines, we can partner with our clients on numerous options. Measuring carbon is just the beginning; our proprietary carbon calculation tool allows us to calculate carbon footprints in Production, Media, Data, and Digital making it instrumental in fulfilling commitments to reduce carbon emissions in Marketing and Communications. Join me in celebrating our Publicis Production ESG Champions: Ana Berg, ana matilde sanchez Andrea Gude Chad Dickenson Clare Donald Derek Müller Erich Muller Filipe Andrade Jennifer Millington John Boros Kyoko Mitsui Laura Fappiano Melanie Söder Veronica Hong @Sophie Liang Voravit Laongjit #PublicisProduction #PXP #Prodigious #SustainableProduction #ESG

The conversation on how the creative industry can drive more sustainable behaviors is hot at Cannes Lions this year! I had the privilege to join the brilliant Fleur Stoppani and Leo Rayman in a panel hosted by Ollie Joyce at GroupM to share the findings of the IRG Impact Study on creating value for all stakeholders. My key take out: shifting from competition to collaboration is what it takes! #instituteforrealgrowth #humanizedgrowth #mindshare #groupm #canneslions #sustainablemarketing

We are experiencing the greatest expectation leap in our history, and brands need to embrace this pace of change and move into a new state of 'future readiness'. Hear from Dentsu EMEA experts and myself on how brands can address The Great Expectation Leap #dentsuNowToNext"

The Dentsu Creative CMO Survey 2024 offers the creative industry an insight into what's in the hearts and minds of CMOs globally. Find out how to unlock Transformative Creativity and drive growth; we spoke with 950+ CMOs from 14 markets to get their perspective on creativity. - Is your thinking in line with the rest of the industry? - Will your marketing investments pay off? - Where could you look next for inspiration? - And lots more #dentsu #dentsucreative #cmo #survey

In the ever-evolving world of creativity and innovation, it's rare to find moments that truly reshape your perspective. While I may not have been present in the room, listening to the recording of the session with Kevin Koh and Noveri Mandey from MullenLowe Singapore was one of those transformative experiences. Their insights into the art of pitching, honed through years of leading in the advertising industry, offered a treasure trove of wisdom right into my headphones. 🎧✨ Understanding the core problem we aim to solve was highlighted as the cornerstone of a successful pitch. This approach resonates deeply with me, reinforcing the idea that creativity thrives on challenging norms and daring to redefine boundaries. It's about embracing the beautiful complexity of creative work, where there's no definitive right or wrong, but a canvas awaiting our unique strokes. Kevin and Noveri emphasized the critical importance of connecting with our audience on a human level. A reminder that beyond the strategies and pitches, it’s the emotional resonance that truly leaves a mark. This principle is something I aim to embed deeply into my own creative pursuits. Though I absorbed these insights through a screen, the impact was no less significant. It underscores the power of technology in bridging gaps, allowing us to learn and grow, even from afar. A huge thank you to Pei Wen Wong for making these learning opportunities accessible and to Kevin Koh and Noveri Mandey for sharing their invaluable expertise. With the D&AD submission deadline on the horizon, my team—Ashley Koh, Meg-Gayle Dean, and I—are more inspired and motivated than ever to push our creative limits. Let’s bring our ideas to life, break some rules, and make our audience feel something profound. Onward to the finish line! 💪🎨 #CreativeThinking #Pitching #Advertising #TeamWork #DandAD #NTUSG #WKWSCI #MMC

Reflecting on Cannes Lions International Festival of Creativity 2024: Here’s what we’re implementing into our strategy at Juice. 1. The power of creativity. Creativity extends beyond the creative idea and the ad campaign itself. The creative approach to how these ideas were brought to life through innovative media distribution in addition to traditional channels was energizing. 2. Focusing on sustainability. Building a creative and media approach that allows for sustained growth is critical. 3. Accelerating through digital transformation. Any channel can now be a lead channel. Great campaigns can start on social and end in a Super Bowl commercial activation. 4. Emphasizing diversity, equity, and inclusion. It's simple. Diversity drives better outcomes in every possible way. What are you adding to your strategy post-Cannes? 👇 #CannesLions2024 #JuiceMedia

Amplify promotes internally and expands team to focus on Australia and APAC expansion… Congratulations to Karina Munoz and Claire Hewitt from our Australian office, who have both been elevated to the newly created roles of General Manager and Head of Production, respectively. And a warm welcome back to Paige Lewis who has rejoined the team as Head of Brand + Growth APAC and will focus on expanding Amplify’s footprint and client base across the region. Amplify Founder Jonathan Emmins: “Sydney was Amplify’s first international office outside the UK, and in many ways set the blueprint for the LA, NY and Paris offices that followed. Due to client demand, Amplify continues to grow globally. It’s both exciting and reassuring to have long-standing members of the team founding and leading Amplify’s global hubs and ensuring when it comes to cross-office collaboration a ‘borderless agency mindset’. So, as we grow globally and expand further in APAC, it’s great to welcome Paige back in the new role of Head of Brand + Growth (APAC). Having worked on big global campaigns for clients including adidas, Samsung and KFC, and with stints in both Amplify’s UK and Australian hubs, we can’t think of anyone better to lead this next stage of growth. With her drive, smarts and infectious enthusiasm Paige will be using her broad marketing experience to help clients, existing and new, build worlds, break formats and create culture across the region”. Regarding the promotions, Gareth Davies, Managing Partner, Amplify Australia said: “It’s a thrill to be able to promote from within to fill these leadership roles, rewarding their incredible work and contribution to the business over the years, whilst leveraging their expertise in their respective disciplines to further build our business, culture and legacy. We welcome this new generation of female leadership and look forward to the impact they’ll make to the agency and the industry.” Thank you to AdNews Australia, B&T, Campaign Brief, Mediaweek Australia , Mi3Australia, Roastbrief and Mumbrella for covering the news. Read the full article in Mumbrella here: https://lnkd.in/d6GuKAcU Find out more about Amplify here: https://lnkd.in/eWQ_e6m4 #agency | #news | #creativity | #career | #experientialmarketing | #content | #APAC

As the new APAC Regional Director for The One Club for Creativity, I’m excited to strengthen collaboration across our region and elevate the ONE Asia Creative Awards. By nurturing talent and building a more connected creative community, I’m committed to pushing boundaries and inspiring the next generation of creative leaders. In my previous roles, I’ve gained diverse perspectives working in numerous global network agencies and contributing to the Asia and Worldwide Creative Councils. Serving as a judge for more than 30 different award shows—from global to local—has given me unique insights into how creativity is interpreted across cultures. These experiences have broadened my view, teaching me to see things differently and collaborate with people from various backgrounds. I’ve learned to identify the common threads that connect us, which is key to fostering creative growth in our industry. As I look to the future, I’m eager to exchange ideas with many of you and explore how we can develop fresh, innovative initiatives that will shape the future of advertising together. Speak to you soon. Thanks, Besteverad, for the coverage. #creativity #leadership #oneclub #APAC #advertising #weekendvibes #APACCreativity #ONEAsiaAwards #CreativeLeadership #InspiringCreatives #GlobalPerspectives #CulturalCreativity #NurturingTalent #PushingBoundaries #InnovativeAdvertising #CreativeCollaboration #FutureOfAdvertising #CreativeCommunity #LeadershipInAdvertising #CrossCulturalCreativity #NextGenCreatives