Dentsu Creative’s Post

Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation

“No Silo, No Solo, No Bozo” - the internal mantra when then-CEO Maurice Lévy kicked off Publicis’ new model in 2016, emphasizing a promise of centralization. 👨💼 At the Cannes Lions of that year two holding company giants, Publicis Groupe and Dentsu, both promised the same thing, streamlining their offering for clients into a unified platform model. 🦁 Ben Smith explores the success of Publicis in the years since in a brilliant article on Semafor this week - ‘All roads run through Paris’: How Publicis got ahead'✍ #canneslions #advertising #publicis #advertisingnews

Clearly, Effective Media

2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.

"Perhaps often said, but creativity can’t live in the creative department. The best companies have it infused throughout, so it touches every department." Jordan Doucette, Dentsu Creative Canada's CCO and newly appointed President, speaks to LBBonline - Little Black Book about the complementary skill sets of creativity and business, and why she has a raging case of optimism for the future! 🔗 Read the full story here: https://lnkd.in/dEMBRYhE

Why is Havas doing cross-media measurement? 📊 In a new article, Jonas Lundahl, Video & Audio Manager at Havas Danmark, explains how the media agency helps leading coffee and tea company JDE Peet's allocate their media budgets more efficiently using cross-media measurement. In the article, you can learn: 💡 How Havas uses AudienceProject’s cross-media measurement solution to identify individual channels’ performance, make timely adjustments, and report the results after campaigns have ended. 💡 How insights into the total and incremental reach of campaigns help Havas determine the optimal budget allocation and achieve the desired reach across digital channels and TV. Read the full article here: https://lnkd.in/dACFvu5D Emil Gade #partnership #customersuccess #advertising #measurement #crossmedia

Exciting new article out on why one of our media agency partners, Havas Denmark, is doing cross media measurement with AudienceProject.Learn how the media agency helps leading coffee and tea company JDE Peet’s allocate their media budgets more efficiently using cross-media measurement. https://lnkd.in/evgDUzJN? 

🔴 Breaking news: Havas agencies lose B Corp status over work for Shell. A good decision by B Lab, and well done to Clean Creatives for putting the pressure on. https://lnkd.in/eQksNxNU B Corp faces questions every day about legitimacy. It must continue to uphold standards and scrutinise companies as much as possible for it to mean something. Make it tougher. Make it true. Remember, the future of creativity is clean! Sign up to the 'Clean Creatives' pledge here: https://lnkd.in/e3r2RYur You'll be in good company with other 2200 creatives and 1057 agencies. 💡 🌳

Back in David Ogilvy's day, it used to be simple. Ad agencies made money by charging their clients a 15% commission on the media budget.  Today, it is more complex due to the separation of creative and media agencies, and the increasing pressure to reduce agency compensation and media costs while holding companies push for higher profits from their agencies.  Facing increased pressure, agencies sought alternative ways of doing things. Which isn't necessarily a bad thing, in my view. As long as it is fully transparent and in the best interest of the client. But that hasn't always been the case. "Respect, the greatest asset we can have". The ad industry seems a little short these days. But it is good to see some people and businesses that are going against that trend.

This demonstrates how the interconnectedness of companies and their stakeholders is crucial when implementing sustainability efforts. Focusing solely on the primary entity isn’t enough; a holistic approach that considers subsidiaries, partners, and suppliers is essential. Whether through B Corp certification or another framework, sustainable practices should permeate throughout the entire ecosystem. 🌱🌏