That’s a wrap on Cannes Lions International Festival of Creativity 2024 and we couldn’t be prouder of our Dentsu Creative teams from Amsterdam, Canada, the US, Aotearoa and China, who walked away with 24 Lions — including a Grand Prix and two Golds! We kicked things off with a bang on Monday, announcing the global launch of Dentsu Lab, with a Palais main stage session from dentsu CEO & President, Hiroshi Igarashi, and dentsu’s CCO, Yasuharu Sasaki. The packed week also included Palais sessions delivered by China CCO Chris Chen and Italy CCO Riccardo Fregoso, and a series of exciting panels and talks at the dentsu beach house. 🔗 Discover our full round-up here: https://lnkd.in/eddGZHq3 #CannesLions2024
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👉Collisions create sparks, so fearlessly embrace the differences✨ This week, I had the privilege of immersing myself in a wealth of creative insights shared by Guan Hin Tay, the Creative Chairman of BBDO Worldwide Singapore. The course reignited my passion for creativity through the intriguing case studies and ads that were presented, inspiring me to craft campaigns that rival those of the industry luminaries I admire.💓 A pivotal takeaway is the importance of embracing unconventional thinking and fearlessly initiating collisions of ideas. During my year in the advertising agency realm, I encountered numerous challenges that demanded innovative solutions to captivate target audiences and stand out in the market. However, I occasionally failed due to an overreliance on conventional strategies and common ideas. From now on, I know that by daring to collide familiar concepts, we can unlock more possibilities and creativities that were previously unexplored. Therefore, I am committed to embracing collisions and shattering conventions!🙌 I deeply appreciate Pei Wen Wong for arranging this journey of collision. I can't wait to think outside the box and apply all these treasured insights as we brainstorm for our upcoming advertising contest in D&AD! Let's harness this momentum to elevate our creativity and deliver projects that shine with the pride of MMC and NTU. Exciting times lie ahead!🏆 #MMC #NTUSG #MC6348 #IssueinteractiveinAdvertising #Creativity
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Just back from the exhilarating rollercoaster that is Cannes Lions! 🎢 Days filled with encounters and experiences. Here's what I took away: Trends were everywhere. Adtech was the star of the show, even more so than last year. Panels were buzzing about addressability, retail sustainability, and CTV. CTV, or Connected TV, was the buzzword on everyone's lips. Retail and audiovisual professionals couldn't get enough. It's all about deepening customer relationships, optimizing campaign performance, and boosting the bottom line. As we move towards a world without cookies and mobile identifiers, trust-building technologies are more important than ever. Brands are jumping on board. Women in tech were also in the spotlight, with dedicated panels and initiatives. Visibility in the adtech universe is key. Fun fact: Cannes Lions is the third biggest event in Cannes, right behind the yacht and real estate shows. To wrap up, Cannes Lions was a whirlwind of insights and networking. Can't wait for next year! 🦁🎉
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I help product teams create meaningful user experiences that drive both engagement and business growth | Co-founder of 55 Minutes | Design thinking & UX workshop facilitator | Mentor on ADPList
I gained fresh inspiration recently after listening to the panel of esteemed speakers at ADPList Singapore Chapter's inaugural event. So I reflected upon my own design journey as well. There are often assumptions that designers and developers would be at odds. But from my own—as well as from 55 Minutes Pte Ltd's team—experience in: ✅ auditing the UX design of existing products ✅ designing, as well as re-vamping and improving entire UX UI of digital platforms ✅ conducting usability tests and prototyping tests Here's what I've uncovered about this critical collaboration: ⭐ Designers and developers are two sides of the same coin ⭐ Although they wear different hats, they have a shared goal — to create a product that works well and resonates with the end-user. But, they often speak different languages and start off with different priorities. 👉 Designers focus on aesthetics, user experience, and visual storytelling. (Yes, we care about alignments down to the pixels.) 👉 Developers, on the other hand, are all about functionality, efficiency, performance and code. This can lead to conflicts. But when they work well together, magic happens. Products that not only look good but also work seamlessly. So, how do we bridge this gap? ❤️🧠 Two things. Communication and trust. Designers and developers need to communicate what their priorities are, seek to understand each other's perspectives and why these matter to them. We need to respect each other's expertise, and keep communicating in ways that builds trust within this collaboration. A shared vocabulary and trust can do wonders. ❌ It's not about winning an argument, nor egos. ✔ It's about coming together to create the best outcomes possible. ✔ It's about involving both designers and developers as equal stakeholders right at the start of a project. ✔ It's about being curious, asking questions, listening to and respecting each other. Let's embrace the reality that complexity is part of creative work, but with a strong commitment to communicating clearly and communicating often, and creating a respectful and trusting collaboration, we can navigate the chaos together to achieve successful product outcomes. What other processes or practices worked for you when it comes to better collaborations between designers and developers? Pls share!
🌟 What an incredible kickoff event for the ADPList Singapore chapter! 🌟 Our first event, "How do designers and engineers collaborate?" was a resounding success, bringing together over 50 passionate professionals. The discussions were rich, the debates enlightening, and while we may not have solved all the challenges, we certainly made strides in understanding each other better. The future of our collaboration looks brighter than ever! A huge shoutout to our inspiring panel of mentor speakers: Sarah Salim, Soo-Yeong B and Soon Tiac C. Your insights were invaluable! 🙌 Special thanks to Felix Lee for sponsoring delicious pizza and drinks! 🍕🍽️ We are immensely grateful to our sponsors: Singapore Polytechnic, LottieFiles, and Locofy.ai for their generous support. 🎉 Lastly, a big thank you to our dedicated ADPList Singapore Chapter ambassadors: Dishi Gautam, Deniece Tan ☁️, Tiffany Neo, Ying-Wei Leong, and Po Chun L. for making this event possible! 🌟 Stay tuned for our future events and let's keep in touch! Together, we can achieve great things! 🚀 #ADPList #SingaporeChapter #DesignersAndEngineers #Collaboration #Teamwork #Community
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CHAIRMOM/Founder,The MISFITS CAMP: a creative training camp for the neurodiverse/ Former Chief Creative Officer dentsu APAC/Speaker/Author / CNN Leading Women/ winner of Philippines’ Cannes Lions Grand Prix.
FEARPROOF the future. FEARPROOF yourself. FFEARPROOF your work. In these times of uncertainty, faced with so many challenges, unsure about how to move forward, loaded with questions… two days of The Spikes Asia Academy will transform your fears into an advantage and confidence. Join me & Guan Hin Tay and these amazing fearproof speakers. Push your 2024 forward.
Calling all creatives and brand marketers under 30 with at least 1 year of industry experience - Fearproof yourself at the Spikes Academy 2024. Alongside the Academy Co-deans, BBDO Singapore’s Guan Hin Tay and The Misfits camp’s merlee jayme, here is a first glimpse at the speakers who will be shaping the sessions. Visit https://bit.ly/46geqkL for more information. We have limited seats, so secure your spot at the Spikes Asia Academy today: https://bit.ly/46wChgl #SpikesAsia2024
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This coming week, it is time for the annual Cannes Lions International Festival of Creativity, a five-day festival where the advertising and communications industry gathers to explore trends, network, and celebrate. The world’s top creatives will be there, and Museum for the United Nations - UN Live will join to learn, inspire and push the industry towards greater social responsibility and sustainability. Cannes Lions spotlights and awards creative work that pushes boundaries. As the world polarises and planetary boundaries are pushed, the festival has a growing emphasis on social and environmental responsibility, celebrating the #SDGs and impactful efforts that go beyond eyes and money. However, there is still significant potential within the advertisement industry to drive broader, deeper and more positive change. Through the appeal and extensive reach of popular culture – film, music, gaming, sports, and beyond – Museum for the United Nations - UN Live curates engaging cultural experiences that spark global action. At Cannes Lions, we will host a panel at Hub Culture on our latest global initiative 'Sounds Right' – a new music initiative to mobilise action and fund nature conservation – together with partners from Spotify, AKQA, Sony Music Entertainment and EarthPercent. We will also speak about the need for social responsibility in marketing in the Goals House, be on a panel about the new forces shaping music at Cannes Can: Diversity Collective, and explore the power of sound with L-Acoustics, HANNAH MARSHALL and Krystina Fisher at World Women Foundation. We are looking forward to the week, and to debate sustainable change with some of the most influential people in commercial marketing. As we prepare, we are curious to hear your thoughts on the biggest trends within marketing for social good, and the best marketing initiatives that have used storytelling and emotional appeal to shift norms and support social change and sustainability. Share your thoughts in the comments. 💬 Cathy Runciman, Miriam Plon Sauer, Hanna Grahn, Stan Stalnaker, Ann Rosenberg, Maher Nasser, Boaz Paldi, Julia Goldin, Katja Iversen, Philip Thomas, Paul Coxhill, Omino Gardezi, Natalia Vega, Tim Kelly, Mike Fleisch Dr Anino Emuwa HANNAH MARSHALL, World of Women Foundation, Inkwell Beach LLC, Isaac Bess Katherine "Kat" Randel #SoundsRight #CannesLions2024
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A whopping 82% of Cannes Lions International Festival of Creativity attendees feel that the festival has become more geared to tech companies than about creativity. "The overwhelming agreement that focus has shifted from creativity towards tech is, if not surprising, still a startling fact. I’d like to think creativity will always remain at the heart of the festival, and be the central tenant of what we do as a sector" - MullenLowe UK chief growth officer, Lucy Taylor. More insight's from MullenLoweUK's research here >>>https://lnkd.in/evcieU7r #advertising #creativity #marketing
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Day 4 at the 71st Cannes Lions International Festival of Creativity concluded with the prestigious Cannes Lions being awarded for the Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy Innovation, and the newly introduced Luxury and Lifestyle Lions. The night also saw the Regional Network of the Year Awards announced. Here's a list of winners Regional Network of the Year - Asia : Ogilvy Regional Network of the Year - Europe : Publicis Worldwide Regional Network of the Year - MENA : BBDO Worldwide Regional Network of the Year - Latin America : DDB Worldwide Regional Network of the Year - North America : FCB Global Regional Network of the Year - Pacific : BBDO Worldwide Regional Network of the Year - Sub-Saharan Africa : TBWA\Worldwide Weber Shandwick Chicago | Pop-Tarts | Loewe Madrid | Klick Health Toronto | KVI Brave Fund Inc. | Rethink Toronto | Kraft Heinz | Dentsu Creative Amsterdam | KPN | LePub | Amsterdam | Philips | Publicis Conseil Paris | Renault Group Congratulations to the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday
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While everyone (looking at you Michael Thill) is off enjoying the sun and creativity at Cannes Lions, here I am, not jealous at all. Seriously, not one bit jealous. Not even a little. For those unfamiliar, the Cannes Lions International Festival of Creativity is a premier event in the advertising and communications industry. It runs from June 17-21 this year and features over 150 hours of content with around 500 speakers from across the globe. Icons like Deepak Chopra, Jay Shetty, and representatives from top companies like Google and P&G are sharing insights and innovations that are shaping the industry. https://lnkd.in/gv7s3rQH Why do we flock to events like this? The draw is in both the recognition and the opportunity for professional growth. From a behavioral science perspective, humans have a deep-seated desire for validation and acknowledgment. Awards like the Cannes Lions provide a platform to be judged and, hopefully, celebrated for our creativity and hard work. But why do we want to be judged? The answer lies in the psychological satisfaction of recognition, which can enhance self-esteem and motivate continued excellence. Beyond personal satisfaction, there are significant business reasons for pursuing these accolades. Winning at Cannes can enhance a company’s reputation, attract new clients, and justify higher fees for services. In essence, these awards are a tangible marker of success and a powerful marketing tool. However, at Havas Edge we believe that the best award is the trust and loyalty of our clients. While it's great to be recognized on such a prestigious stage, our ultimate goal is to consistently deliver value and results for our clients, day in and day out. That, to us, is the most meaningful accolade of all. Still, would be nice to be there.
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Founder of Five in a Boat Ltd; Founder of Blind Swan Drinks; Chief Brand and Communications Officer and Co-Owner of EV Cables; Presenter of On the Edge on Marlow FM; Trustee of Charity One in Four
My take outs from the Cannes Lions International Festival of Creativity in 10 (and in no particular order) 1. Brilliant networking, the best I think. Talent out there is insane and I also experienced a lot of kindness, especially as a solo traveller 2. AI, AI, AI - it’s everywhere, so if you aren’t on board yet, you are way late to the party 3. DDB Germany - brilliant team taking two gold Cannes lions at the last count 4. D&I at its best - sure there’s still a way to go but I was super impressed by the diverse spread of attendees, winners, speakers etc 5. A brilliant night at Spotify with Arcade Fire and Justice 6. Rose until it came out of your ears 7. Continuous rise of the creator economy with way more authentic brand narratives than there has perhaps been previously 8. PR being properly recognised for its craft as a strategic growth tool and not just a fun to have, reactive tool, add on etc 9. Small, medium and huge businesses all mixing, all sharing stories and all learning from one another - maybe the barriers are finally coming down 10. The Gutter Bar and a lot of people off their face - say no more
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The Cannes Lions International Festival of Creativity has unveiled its annual State of Creativity Report, capturing the perspectives of 3000 marketers and creatives in a comprehensive survey of today's creative environment. The study sheds light on the dynamics of both internal and external relationships, highlighting significant disparities in how brands perceive the agency-client relationship compared to their agency partners. Whether you’re on the brand side or agency side, junior or executive, this report serves as a comprehensive guide offering actionable insights to help navigate potential pitfalls and implement effective strategies across your organization. Click here: https://bit.ly/3PwSiNx to access the full report. #cannes #canneslions #stateofcreativityreport #creativity #survey #brands #agencies #communication #report
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