Denise Lambertson’s Post

In supporting founders with fundraising I found building a target list to be one of the biggest challenges. So, here's where to start: 1. take your list of general supporters (if you don't have one - make one), and find your strongest supporters within your network 2. ask yourself "what investors can I get to through my strongest supporters?" and find out who they are connected with I devote a whole lesson to this in FWC b/c going through this diligently is very important 3. once you've found what investors they are connected with, start adding them to your target investor list I call this method the "bottom's up" method. You focusing on the investors you can most easily get to through your best supporters This is my favorite way to start to a target list - hope this helps!

The ultimate flattery: an audience member speaking up about your content & you having to tell the audience he wasn’t planted on purpose… When Katie Dunn and I were speaking on: •the current fundraising environment •how to tackle it •what founders should focus on as they’re raising… An active investor in the audience raised his hand to attest to the importance of the information we shared & that he wished more founders for to hear what we have to say. 😭🥹 I was so awestruck that I had to tell that audience that we didn’t pay him to say this 🤣 We educate and prepare founders so investors get better deal flow, equating to the right founders getting the right dollars. 🙌 It’s not that simple as stated within a short post, but having our methods supported by active investors speaks volumes.

I’ve been in the fundraising game for a while, and the bad advice out there is staggering. But one tip takes the cake: ‘Always start your pitch by telling investors how much they’re going to make.’ Sounds bold, right? But it’s a trainwreck in action. A great way to shut down the room. Investors need to believe in you before the dollar signs. What’s the worst fundraising advice you’ve ever heard? Let’s hear your cringe-worthy stories.

"Less than 0.39% of VC funding goes to businesses led by women of color." Shocked? No. Disappointed? Absolutely. Breaking economic disparities that started centuries ago is hard enough. Blocking people, companies, and initiatives from restoring this systemic injustice is just pure cruelty. What bootstraps can women of color pull from at 0.39%? Please take time to watch this video about the Fearless Fund and support their organization (if you're financially able to). If you are in a position of power, please bring these conversations to the board, trustees, and/or C-suite conversations because these are the battles that matter. https://lnkd.in/gAd9fb_N

Struggle to pitch friends and family? Want to raise millions from everyday investors? This excerpt reveals Hunter's embarrassing mistake that led to a $0 fundraising round and the HYPER-SCALABLE strategy he used to raise a WHOPPING $85 million! (Spoiler alert: it doesn't involve endless 1-on-1 meetings) Learn the secrets to attracting, educating, and closing high-potential investors. Access our webinar replay and unlock the key to retail investor wealth! https://lnkd.in/gPDJ6brE

I made a statement in the current newsletter issue about this coordinated, strategic attack on us in the funding world. Black Women seem to be targeted at the moment (like that's new). It keeps happening. We're not the only ones. Hello Alice was attacked, but won in court. You know about Fearless Fund. Some colleges and university programs are being sued. I refuse to name the culprit so he/they don't get any clicks from my platforms. But a simple Google search will bring you up to speed. I generally only offer Funding School™ and the Angel Investing Bootcamp 2-3 times per year. However, the best use of my voice and platform is to amp up as they amp up. Until further notice, both programs will be offered on a rolling basis. Meaning until we reach the goal of educating as many of us as possible, I will try to offer these programs monthly. Funding School is three sessions, once per week. Angel Investing Bootcamp is three sessions, three consecutive days. It's important for me to use my platforms to educate and prepare on BOTH sides of funding. Also, until the fall, I will be opening the programs up to the fellas as well. I am available for questions. What's understood doesn't need to be said. Stand up, stand strong. ✊🏽✌🏽

We always talk to companies about the importance of messaging when communicating with potential investors. This doesn’t just mean creating a narrative around your product or service, but a considered approach to how you interact with your community across all of your main channels. And having worked with over 1,300 businesses across Europe, we like to think we’re the experts at converting your audience into investors, and ultimately, loyal backers of your brand.💡 As stated by our wonderful Senior Equity Fundraising Manager Hollie Andrews, knowing who to target for a fundraise is only half the work, but what’s crucial, is knowing how to talk to your audience and build relationships with them when you get there. 

Watch this 👇🏼 GoFundMe link in the comments.

I made a statement in the current newsletter issue about this coordinated, strategic attack on us in the funding world. Black Women seem to be targeted at the moment (like that's new). It keeps happening. We're not the only ones. Hello Alice was attacked, but won in court. You know about Fearless Fund. Some colleges and university programs are being sued. I refuse to name the culprit so he/they don't get any clicks from my platforms. But a simple Google search will bring you up to speed. I generally only offer Funding School™ and the Angel Investing Bootcamp 2-3 times per year. However, the best use of my voice and platform is to amp up as they amp up. Until further notice, both programs will be offered on a rolling basis. Meaning until we reach the goal of educating as many of us as possible, I will try to offer these programs monthly. Funding School is three sessions, once per week. Angel Investing Bootcamp is three sessions, three consecutive days. It's important for me to use my platforms to educate and prepare on BOTH sides of funding. Also, until the fall, I will be opening the programs up to the fellas as well. I am available for questions. What's understood doesn't need to be said. Stand up, stand strong. ✊🏽✌🏽