DEINDE reposted this
California-based biotech 🦠 firm Debut is developing more than a dozen bio-identical, bio-based ingredients to replace conventionally produced/sourced materials in L'Oréal products across skin, hair, color cosmetics 💄 and fragrance. Previously, in June of 2023, Debut raised a $34 million Series B funding round led by BOLD, the venture capital fund of L'Oréal. Debut has also launched its own in-house proof-of-concept brand, DEINDE. 🧴 In the latest stage of the companies' partnership, Debut will produce swap-in ingredients produced via fermentation and cell-free technology. The project aligns with L'Oreal's ambition to adopt 95% biobased 🌍 ingredients by 2030. The partnership comes amid an upswing in "clean swaps" in the beauty space, substituting purportedly safer, more sustainable ingredients ♻️ for conventional technologies without negatively impacting performance. #cosmeticscience #formulatingbeauty Read more here: https://lnkd.in/gnAEWyRx
