Deep Indian Kitchen’s Post

We're excited to welcome the newest member of the Beam Team, Kat Gaddy! Kat starts today as Beam's Content Producer, with ownership over content design, client onboarding, social media, and measurement. When she applied, we asked Kat to name three of her favorite "inputs" in content marketing. Here's what she said: 1. Contentment newsletter by Tracey Wallace. "I’m always inspired by Tracey. I love hearing her perspective on the industry and how she would handle certain scenarios (like getting content buy-in)." 2. All things Kaleigh Moore Kaleigh is not only a gem of a human but she is constantly sharing her writing wisdom. I always turn to her content when I need a refresher or advice on how to improve my writing and editing skills." 3. Content Hive Mind "I’m part of a group of content marketers in the B2B SaaS/ecommerce space. We meet once per month and talk about all things content, trends, what we’re stuck on, or whatever else is on our minds. It’s great to have a resource of folks (turned friends) who truly understand this industry to swap ideas and get advice."

The three keys to consider while putting a price tag on a content creator’s post! 1- Value of their Concept & Execution(Subjective) 2- Value of the Impressions, Engagement, or Conversions the post brings to the table 3- Value of their goodwill (Subjective)

We need your input - we're building Keoni.ai to solve for ourselves, as marketers, and our partners' content creation painpoints. Take the survey, let us know what you think and be the exclusive first few users of our AI-powered content creation tool Keoni.ai! 🚀

"True POV and thought leadership will always differentiate. Especially when it’s founder-led. Outside that? You need to cultivate engaging personalities within your org to attract people to your content. Faceless brands today are rarely winning the content game.” 🤘 Matthew Sciannella, Sr. Director Demand Gen at Refine Labs The good news: The GTM team is on board. 95% of GTM folks think their involvement in content marketing will make it more relevant and effective. (That's what we learned from surveying 400+ GTM pros). If you’ve yet to involve your GTM counterparts in the content creation process, this is your sign.

𝐓𝐡𝐫𝐢𝐥𝐥𝐞𝐝 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐭𝐡𝐚𝐭 𝐈'𝐯𝐞 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥𝐥𝐲 𝐤𝐢𝐜𝐤𝐞𝐝 𝐨𝐟𝐟 𝐦𝐲 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐚𝐬 𝐚 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐨𝐧 𝐔𝐩𝐰𝐨𝐫𝐤! 🎉✨ I've snagged my very first project, and I'm beyond excited to dive into the world of Social Media Marketing and Content Creation. From crafting compelling content to curating the perfect social media strategy, I'm ready to make waves in the digital realm.

Content marketers, you know the drill: 50% inspiration. 50% perspiration. 100% dedication 😅 Daily grind reality: → Brainstorming sessions that never end → "Final" blog post draft on version 12 (and counting) → Coffee levels: Infinite ☕️☕️☕️ It's intense, right? But here’s the beauty: This hustle? It’s where content marketers thrive✨ You’re the magic behind the scenes: → Turning raw ideas into engaging narratives → Translating brand vision into customer value → Balancing creativity and analytics like a boss 📌 Remember: Behind every compelling campaign is a content marketer. Fueled by passion and caffeine 💪 To everyone else: Show your content marketers some extra appreciation this week. They're the storytellers driving engagement and growth. Sending positive vibes 💙✨ You got this! 👋 P.S. Tag a content marketer who deserves a shoutout here.

Dear Bad Content, it’s not me, it’s you. Our relationship isn’t working, and it’s time for something better. Here’s how I help brands make the switch to content that converts. 💔➡️💰 #ContentStrategy #Breakup #DawnDoesDigital" https://lnkd.in/gtZi9cqf

🚀 Want to boost your post engagement like a ninja? Here's the trick: when someone comments, ask them a question in response! 🤔✨ Watch as your interactions soar and your content gets pushed to new heights. Let's engage and grow together! #NinjaEngagement,#EngagementHack,#HighEngagementTip,#SocialMediaStrategy,#BoostYourEngagement,#InteractiveContent,#AudienceEngagement,#EngagementBoost,#CreativeEngagement,#ConnectWithYourAudience.

What does good creator marketing look like? It's the engine propelling brands, driving sales, and infusing content and insights across channels. This requires: 💡 A deep understanding of the landscape and growth strategies 💡 Seamless workflows, integrations, and robust reporting capabilities Our creator marketing solution does just that, empowering you to make informed decisions and revolutionizing your operational approach. Learn more about CreatorIQ’s latest innovations that unlock intelligent discovery, content-first strategy, and enhanced analysis from our Chief Product Officer, Bhavin Desai, and VP of Product & Global Creator Intelligence, Clare Bruzek ⬇

We live in a content-heavy world, and many customers may not fall for the same old gated content gimmick. Content-led GTM strategy lays the content platter on the table, allowing users to serve themselves. Self-serving is a critical feature of modern marketing, sans gating content that only spams ICPs with a series of email sequences. And they might not be up for it! This piece takes a closer look, urging you to see why putting your resources into a Content-Led Go-To-Market (GTM) strategy is not just a choice, but a smart move for high profit margins. https://shorturl.at/rST89