DECIEM | THE ABNORMAL BEAUTY COMPANY’s Post

Massive win in the clean cosmetics space! SEPHORA has announced the launch of two sustainability seals for its products—“Clean at Sephora” and “Planet Aware at Sephora”—which will be applied starting next month. These seals aim to enhance transparency regarding brands’ product formulas and environmental commitments, and were developed with experts over a two-year period. “Clean at Sephora” is all about compliant formulas and the absence of certain ingredients, while “Planet Aware at Sephora” is related to ingredient sourcing and formulation, packaging, corporate commitments, and consumer transparency. In the numbers—39 brands have qualified to receive both seals, 133 will get the “Clean at Sephora” seal, and 40 will receive “Planet Aware at Sephora.” The rollout will start in North America, Europe, and the United Kingdom, later expanding to other regions. These seals will help encourage responsible choices among beauty brands and provide consumers with clearer information to align with their values. I've had to chance to chat with Desta A. Raines from Sephora and they are really pushing the envelope on sustainability initiatives across the entire Sephora experience. We love to see it! #esg #sustainability

Here are the best rated brands of 2023 👏 We ended 2023 by expanding our ratings to over 6,000 brands in total. The results? A mixture of progress and challenges as far as brands addressing their impact on people, the planet, and animals. Of all the brands we rated in 2023, 16% have our top two scores of "Good" and "Great". Meet the ten *best* rated brands of 2023—and drop them a congrats in the comments! These brands tend to be smaller and independent labels that take leadership on sustainability.⁠ (We also know there are loads of tinier maker-led fashion businesses that manufacture locally and #sustainably, including those carrying on traditional and Indigenous crafts, which we've not rated—yet! And they also deserve your support for their good work.) If you're looking to be a more sustainable brand or achieve a "Great" rating, we're here to help. Learn all about Good On You partnerships, and how we offer insight and guidance on sustainability → https://lnkd.in/egzAmyPx

🚀 Embracing sustainability in the beauty industry: a perspective on social responsibility and design for sustainability 🌍 In today's dynamic environment, the cosmetics industry is under increasing pressure to adopt sustainable practices, driven by growing consumer awareness and regulatory requirements. Recent research has delved into how cosmetics companies are addressing these challenges through social responsibility and design for sustainability. The research study highlights key drivers, barriers and best practices within the industry, highlighting significant efforts in sustainable design and sourcing. Although companies demonstrate strong environmental commitments, there are clear opportunities for improvement in the economic and social dimensions of sustainability. The research underscores the importance of a holistic approach that integrates sustainability at all stages of a product's life cycle. Notably, corporate social responsibility initiatives are more advanced than the incorporation of design for sustainability principles, indicating room for growth in sustainable product design. For industry professionals, these findings also provide valuable insights into improving sustainable practices and supporting a more responsible cosmetics sector. #DesignForSustainability #CosmeticsIndustry #SustainableDevelopment #ResearchInsights #CorporateResponsibility #InnovationInCosmetics

EDF + Business Managing Director Elizabeth Sturcken hits the nail on the head here: “Greenhushing is real for companies. We really need to get everyone on this [sustainability] journey, and it has to be seen as something that is compelling from a business perspective, a brand perspective and a brand engagement perspective.” Elizabeth spoke with The Business of Fashion in a timely new read on the just-announced "Clean at SEPHORA" program that EDF advised on to advance safer beauty products. This program builds on Sephora's previous work of setting the first chemicals policy of any major specialty beauty retailer. 👩🔬📝 While some companies are backing away from their sustainability claims, Sephora is highlighting how authentic action and ambitious goals are good for business. With a higher bar for safer products and consumer awareness now set in the marketplace, the beauty industry should build on this momentum to establish further cleaner ingredient strategies. Keep reading: https://lnkd.in/gy8xVWKS

What does a unified approach to sustainability look like? Sustainability sells and as sustainability transitions from a trend to a necessity, leading minds from the cosmetics sector came together at the in-cosmetics Global Co-Lab in London to share their insights, address key sector challenges, and collaboratively explore innovative, sustainable solutions. Together the group explored how to approach sustainability amidst growing consumer demand for eco-conscious products without compromising on performance and much more. To get the inside track on the collaboration, and discover how the industry is taking unified steps to tackle sustainable beauty read our article here>> https://bit.ly/3GnxDqk #incosglobal #sustainablebeauty #personalcare

ESG IMPLEMENTATION: FACTORS SHAPING BRAND PERCEPTION? Consumers tend to be more loyal and are 46% more likely to recommend a brand to others based on criteria that represent minimum ESG standards from a Social (e.g. involvement in local communities) and Environmental (e.g. contribution to waste reduction) perspective according to the Empathy Index conducted by MullenLowe. MullenLowe's Empathy Index is a tool that evaluates Romanian consumers' perceptions of brands, providing different levels of empathy. Among the six categories analyzed, the brands considered most empathetic by Romanians are: Gerovital (94/100), Nivea (85/100), Napolact (83/100), Kinder (81/100), and Heineken (80/100). The study shows that while there is consensus on the characteristics of an empathetic brand, the importance of these traits varies by generation. For Generation X and Y, responsiveness (62%) and trust (61%) are the main attributes, whereas for Generation Z, social responsibility is the primary trait of an empathetic brand (61%). Attributes that have positioned brands like Gerovital, Nivea, Napolact, Kinder, and Heineken among the top empathetic brands in Romania include authenticity, involvement in local community issues, support for local producers, environmentally friendly products, waste reduction efforts, and collaboration with other brands to provide the best experiences. Brand empathy is crucial for driving its performance, serving as the primary linkage and differentiator between sporadic and consistent preference. A deep and well-founded understanding of the level of empathy a brand conveys to consumers represents the ultimate key to unlocking personalized engagement with the target audience. In conclusion, we observe how consumers' requirements and decision incentives are starting to align with the theoretical standards set out in the ESG regulations, therefore optimizing the company's compliance with all three sectors (Environmental, Social and Governance) appears to be relevant from both a legal and a business perspective. The comprehensive analysis can be accessed at the following link: https://lnkd.in/dAdrC7mg #enachepirtea #businesslaw #theextramile #ESG

I was talking a couple of weeks ago about these joined initiatives that beauty companies take more and more to accelerate the move towards sustainability. TRASCE is now official, with 15 major companies involved. The goal? Strengthen the understanding of cosmetics industry supply chains, assess related social & environmental risks, and determine actions to be implemented to support suppliers in becoming more sustainable. They'll use a common digital platform, Transparency-One, to map out the supply chain across the whole value chain. https://lnkd.in/d5jxpQ36

WORK, INNOVATION AND SUSTAINABILITY Work, innovation and sustainability are the cardinal principles underpinning the beauty industry in Europe and its entire value chain. The newly founded The Value of Beauty Alliance describes them in the report titled 'What is the Value of Beauty'. The European cosmetics and personal care industry is a vibrant ecosystem of innovation and employment, directly supporting over 3 million people employed within the entire value chain across the EU, evaluated at €74.1 billion total sales and forecasted to surpass €100 billion in annual value by 2027. The sector is a cradle of scientific advancement, investing €2.35 billion in R&D and nurturing over 30,040 scientists in diverse fields. By fostering this industry, the EU ensures it remains at the forefront of EU competitiveness, marrying economic prosperity with scientific ingenuity. Technology and product innovation is continuous, driven by consumer preferences, ever-changing beauty trends and sustainability. Sustainability is a key priority at all points of the value chain from green energy usage and ethical testing to eco-friendly packaging, using recyclable materials in innovative ways to reduce waste, with continuous efforts to continue to improve its environment and social footprint. In 2022 five out of the thirteen companies that globally achieved a ‘Triple A’ CDP Rating for their sustainability efforts were in the beauty and personal care sector. #valueofbeauty #cosmetics #madeinitaly #haircare #pidielle #sustainability

#SustainabilityMatters The sustainable (House Of + Where Everything Is Born) = Shiseido Shiseido is a 152-year-old Japanese giant and one of the top 10 cosmetic companies in the world. It was started in 1872 by Arinobu Fukuhara as Japan's first Western-style pharmacy in Ginza, the country’s fashion and cultural hub. Shi Sei means “where everything is born” and Do means “house of”. The name was inspired by a phrase in the classical Chinese text, I Ching: “How wonderful are the virtues of the great Earth. From here, all things originate.” In line with its original philosophy, Shiseido has an elaborate sustainability strategy with clear, quantifiable targets to minimize its climate and environmental footprint. While the company had been running initiatives to reduce carbon and plastic and conserve resources under its CSR program for a long time, it reimagined its sustainability strategy in 2020, when Covid hit the world. Not only did it create a dedicated body to drive decisions related to sustainability and implement them company-wide, but also it launched a global sustainability initiative called Sustainable Beauty Actions (SBAS) to implement a range of sustainability-focused activities and products to create social value unique to the beauty industry. SBAS is built upon three key pillars: “MOTTAINAI” (recycle and reuse), HARMONY (with society and the environment), and EMPATHY (resonate with all). These are also the guiding principles for its overarching sustainability strategy, which we decoded in the latest edition of Hedwig by The Content House: https://lnkd.in/gHs_SHje Like our newsletter Hedwig? Subscribe to it here: https://lnkd.in/gJ4zTfb5 Sanjay Sharma Momoko Kimura Natalie Yuen Poorna Doshi Image source: Shiseido

Empowering Change: L'Oréal's Sustainable Supply → L'Oréal's innovative program empowers suppliers to adopt sustainable practices, reducing environmental impact and fostering social responsibility throughout the beauty industry. → by Lorne Michael Cousins Introduction L'Oréal, one of the world's leading beauty company, has long recognized the crucial role its suppliers play in achieving its ambitious sustainability goals. Through its innovative Sustainability Supplier Development (SSD) program, L'Oréal goes beyond simply sourcing sustainable materials and challenges its partners to embrace a holistic approach to environmental and social responsibility. This multi-faceted program empowers suppliers to improve their sustainability performance through online tools, training, and coaching, ultimately creating a more resilient and sustainable supply chain for the entire beauty industry. Building a Sustainable Ecosystem: The Pillars of L'Oréal's SSD Program L'Oréal's SSD program rests on... → Full Article: https://lnkd.in/g9cCW4iH #Corporate #Implementation #CapacityBuilding #Collaboration #Development #EcoFriendly #Economy #Empowerment #Environmental #Impact #Innovation #LaborPract...