DECIEM | THE ABNORMAL BEAUTY COMPANY’s Post

A few days ago, I was walking through the dreamy botanical garden of Singapore with my family, when a thought stopped me in my tracks: What if we hadn't taken that leap? Let me explain… Five years ago, 4.5.6 Skin was just a dream. But it was a dream that came from a sad reality: Less than 1% of skincare products are tested on a full range of skin tones. We wanted to do better for people of colour. We imagined skincare that truly understood melanin-rich skin. Today, that dream is actually changing lives - and the beauty industry. And if you're reading this… We've come this far because of people like you 🙏 People who believe in passion and innovation. People who support brands that are solving a REAL problem in the world… People who understand the true importance of inclusive beauty. And with this kind of support, we've built something remarkable: From creating the world’s first Skin Tone Research Lab… To launching products that FINALLY speak to the needs of melanin-rich skin. And of course building a community that celebrates EVERY shade of beauty But now, we're turning the page to a new chapter… A chapter where you can be more than just a supporter. Over the next few days I’ll be sharing more on how you can become a partner in 4.5.6 Skin’s mission. But if you’re curious about shaping the future of inclusive beauty today? Click the link in the first comment below. Thank you 🤎 We wouldn’t be here without you. #Melanin #Skincare #Journey

💡 When consumers have a persistent problem in their lives, they’ll search high and low to solve it. And when they finally find a great solution, they’ll tell the people around them! That’s what makes problem-solution focused brands so powerful. Norwest GP Sonya Brown told Beauty Independent, “One of the most lasting trends, regardless of the economic climate, is consumer willingness to invest in products that offer an effective solution to a specific problem, a solution that is clinically proven and backed by science. This criteria underpins our investment thesis at Norwest and enables us to focus on long-term opportunities in the space.” Hear more from Sonya on how these types of brands are leading the skincare industry: https://lnkd.in/gjySKC3V

This World Environment Day, Hersay Skincare is making waves with their new launch! Their innovative product is sustainable and helps minimize your environmental impact. Discover the future of skincare with Hersay Skincare! 🍀 #BeeingSocial #DigitalMarketingAgency #SocialMediaMarketing #ClientShowcase #ClientWork #WorkShowcase #AgencyWork #WorldEnvironmentDay #DigitalMarketing

30 years of Beesline: uncover the strategic evolution that has shaped our brand.   Take a journey through our carousel to witness our strategic brand evolution for the last three decades.   From pioneering safe and effective skincare based on the science of apitherapy to expanding across the globe and becoming a beloved leading brand in several markets, our journey has always been guided by customer-centricity and a commitment to innovation.   Last year, we set ourselves to create the next generation of clean skincare, combining breakthrough actives from nature and science. With this, our core focus will be directed at skincare, specifically face care, for the next five years.   This decision is rooted in our skincare expertise and a recognition of the immense market potential within this segment. In 2023, face care constituted 15% of our overall sales. Our ambitious goal is to increase this share to 37% of our total Weight of Business (WOB) within the next three years.   We look forward to introducing you to our new ranges of skincare.   #BrandEvolution #InnovationJourney #CompanyStrategy

Calling All Beauty Innovators: 𝗨𝗻𝘁𝗮𝗽𝗽𝗲𝗱 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗠𝗮𝗿𝗸𝗲𝘁 🇪🇺 The 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗯𝗲𝗮𝘂𝘁𝘆 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗶𝘀 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗿𝗮𝗽𝗶𝗱𝗹𝘆, presenting exciting opportunities for industry players. Here's a 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗵𝗼𝘁𝘁𝗲𝘀𝘁 𝘁𝗿𝗲𝗻𝗱𝘀 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝗲𝗻𝘁'𝘀 𝗰𝗼𝘀𝗺𝗲𝘁𝗶𝗰𝘀 𝗮𝗻𝗱 𝘀𝗸𝗶𝗻𝗰𝗮𝗿𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆: • 𝗣𝗼𝘄𝗲𝗿 𝘁𝗼 𝘁𝗵𝗲 𝗠𝗶𝗰𝗿𝗼𝗯𝗶𝗼𝗺𝗲: Fermented ingredients are gaining popularity, with consumers seeking products that promote a healthy skin microbiome and overall radiance. • 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗕𝗲𝗮𝘂𝘁𝘆 𝗕𝗼𝗼𝗺: Eco-friendly packaging, ethical sourcing, and natural formulations are key as environmentally conscious European consumers prioritize sustainability. • 𝗧𝗲𝗰𝗵-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Innovation is at the forefront, from smart cleansing devices to AI-driven skincare routines, allowing consumers to tailor their beauty regimens for optimal results. • 𝗦𝗲𝗮𝘀𝗼𝗻𝗮𝗹𝗹𝘆 𝗦𝗮𝘃𝘃𝘆 𝗦𝗸𝗶𝗻𝗰𝗮𝗿𝗲: Adapting routines to seasonal changes is on the rise, driving demand for products addressing specific needs throughout the year. • 𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 "𝗙𝗲𝗺𝘁𝗲𝗰𝗵" 𝗕𝗲𝗮𝘂𝘁𝘆: Beyond reproductive health, the femtech revolution extends to beauty products tailored to women's unique needs at all life stages. Thinking of expanding into the European market? 𝗗𝗠 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗞𝗲𝘆 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗮𝗻𝗱 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿𝘀 𝘀𝗲𝗲𝗸𝗶𝗻𝗴 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗯𝗲𝗮𝘂𝘁𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 on September 23rd-24th in Budapest 🇭🇺 DM me today to explore participation in the summit! Share your thoughts on these trends in the comments below! #europeanbeauty #cosmetics #skincare #trends #sustainablebeauty #wabel #budapest #business

I am delighted to witness the growing recognition and adoption of our innovative skincare startup. Leafon Skincare - SafeCosmetics Australia Certified transcends the conventional skincare realm; it stands as a revolutionary brand that seamlessly integrates nature and science to deliver results three times faster, without causing harm to the body or the environment. To delve deeper into the essence of our brand, I invite you to explore the comprehensive article featured in Daily Hunt News - https://dhunt.in/SEAlx #Leafon #SkincareInnovation #RevolutionizingBeauty"

🌱 The Mielev Story: Crafting Beauty with Purpose & Passion Every skincare brand has a story, but few are as personal and purpose-driven as Mielev. Founded by Marialena Baklatzi, Mielev was born from a desire to blend nature’s purity with scientific precision to create skincare that truly cares. The Vision: For Marialena Baklatzi, skincare is more than just routine—it's a ritual. Mielev was created with a simple yet profound mission: to provide clean, effective skincare solutions that celebrate natural beauty. At Mielev, every product is a testament to this vision, carefully formulated with ingredients that nurture and protect the skin, while being kind to the planet. Why Luxamour?: As Mielev's journey unfolded, it became clear that partnering with a platform that shares the same commitment to quality and innovation was essential. Luxamour was the obvious choice. Through our tailored sampling program, we help brands like Mielev connect with consumers on a deeper level—allowing them to experience the transformative power of Mielev’s products firsthand. At Luxamour, we’re not just a platform; we’re a partner in your skincare journey. Discover why Mielev chose Luxamour and why we’re proud to support their mission of making clean, effective skincare accessible to all. 🔗 https://lnkd.in/gkNsr9dF #LuxAmour #Mielev #SkincareRevolution #FounderVision #BeautyWithPurpose #TryBeforeYouBuy #CleanBeauty #PartnerSpotlight #NaturalSkincare #LuxAmourCommunity #BeautyEntrepreneur #madeingreece #Frenchstartup

Our philosophy is simple—we believe that there is a solution for every skin concern in nature. This is why our certified natural skincare products are made only of plants, herbs, flowers, vegetables and fruits, all grown organically in Europe. BBC StoryWorks captured this vision so beautifully in the brand video below: discover the world of Ilcsi Natural Skincare.

Did You Know? The Skincare Industry is Worth US$9.88bn in India. While we often discuss skincare ingredients and routines, it's fascinating to step back and look at the sheer size of the skincare industry. But behind these numbers lies an important question: Is the skincare world operating ethically and sustainability? We know that many major brands still use controversial ingredients, test on animals, create excessive waste from packaging, and greenwash their practices. At Xyst, we're proud to be part of the movement towards clean, ethical, and science-backed skincare. Our company upholds strict standards certified by dermatologists, prioritizes sustainably sourced botanicals, has a negative carbon footprint, and leads with transparency. While the skincare industry has a long way to go, conscious consumers are using their spending power to push for more responsible practices. What values and commitments matter most to you when selecting skincare? Let us know your thoughts! #BeyondSkincare #Xyst #skincare #sustainableskincare #skincareforall #everyonedeservesskincare

Throughout history, the evolution of skincare products reflects the human pursuit of health, beauty, and self-care. From ancient natural remedies to modern innovations, this journey demonstrates our creativity and resilience. As we look to the future, guided by progress in science and a deeper understanding of overall well-being, the skincare industry continues to make advancements, reflecting broader cultural, scientific, and technological trends. Evolution of Beauty