DECIEM | THE ABNORMAL BEAUTY COMPANY’s Post

Japanese convenience stores are popular among foreign tourists. The reason why foreigners are attracted to convenience stores is because of the fierce competition in Japan among retail, food, and daily necessities manufacturers who emphasize everything from quality to packaging and display, offering high-quality goods at a reasonable price. According to Lawson, "Before the pandemic, word of mouth from people who had visited Japan was the main driver. However, from this year, people are buying items used daily by Japanese, based on information found on social medias". When asking Seven-Eleven Japan and FamilyMart, it appears that sectors such as "domestic whiskey" are seeing notable growth. FamilyMart mentioned, "In Chuo Ward, Osaka, some stores have seen sales of whiskey and sake increase more than threefold compared to last year in July." Confectionery is selling well, too. At Seven-Eleven, "raisin butter sandwiches" have more than doubled in sales compared to last year, and at Lawson, "mochi texture rolls" and "milk pudding" are among the top sellers. The allure of textures developed in Japan, like the "fluffy" and "mochi-like" sensations, seems to be universal. The "egg sandwich" is a prime example of this, showing an unprecedented increase in sales at Lawson stores frequently visited by foreigners, about 5.3 times compared to last year. "Perhaps it's because soft bread sandwiches are not common overseas," Lawson speculated. The vibrant colors of the products also catch the eyes of foreigners. For instance, fruit-related gummies and beverages are easily picked up due to their clear design, even if one cannot read Japanese. #japan #retail #trends #conveniencestores #tourist https://lnkd.in/g46A5FzF

Aug. 22 was China’s Qixi Festival, aka Chinese Valentine’s Day. What were the major consumer and shopping trends this year? 💘 🎁 Gift boxes were the go-to purchases Chinese e-commerce site Vip.com collaborated with 500 brands this year to launch tens of thousands of gift boxes for the event. Gift boxes are more cost-effective compared to buying individual products and align with today’s trend of value-conscious spending. ⛷️ Health awareness is on the rise Sales of ski helmets, ellipticals, and high-end sports brands surged on JD.com and Vip.com during the holiday period. As young consumers increasingly prioritize their wellbeing, more are turning to health and sports products as gifts for themselves and others. 🏮 Consumers are seeking unique experiences Qixi celebrators dressed in hanfu (traditional Han Chinese costume), released lotus lanterns, and visited museums to mark the occasion, reported the Global Times. According to Ctrip, themed hotel rooms were also a popular choice, with bookings for private screening rooms up 196% year on year and e-sports rooms up 267% as single friends banded together to enjoy the day as well. Who says love is dead? Julienna Law and Lisa N. unpack China’s “romance economy” and gift-giving culture below, featuring insights from Sophie Coulon and Sory Park. #china #chinamarketing #Qixi #valentinesday #romance #beauty #jingdaily

What Chinese consumers splurged on during the Qixi Festival? 🛍️ Thrilled to have shared my insights in a recent Jing Daily feature by Julienna Law and Lisa N. on the Qixi Festival's consumer trends. A few takeaways that stand out: 1️⃣ Gift boxes took center stage this Qixi. Not just for the value they offer but for their deep cultural significance, encapsulating emotions, aspirations, and blessings. 🎁 2️⃣ Generational preferences are prominent: post-2000s lean towards sports goods, post-1990s are fashion-focused, and post-1980s have an affinity for jewelry. 💍 3️⃣ Wellness and outdoor sports equipment have become hot-sellers, reflecting Chinese consumers' growing health and wellness interests. 🏋️♂️ 4️⃣ The rise of "self-love shopping" is not to be missed. As female consumer perspectives evolve, there's a notable shift towards self-appreciation alongside romantic gifting. 💄 Dive deeper into the article to uncover more insights! 🔍 #QixiFestival #ConsumerInsights

3 months ago, Interbrand published its TOP-100 Best Global Brands 2023, in which Canon is proudly represented since many years. What's new? Now Interbrand published its TOP-100 Best Japan Brands 2024, in which Canon is within the TOP-10 since years. Why is this important for our Customers and Partners? The key to brand growth is not only whether the entire company shares and embodies the company’s purpose and incorporates it into its corporate culture and business activities, but also whether the company is able to create economic value by solving social issues through its business activities. Read more: https://lnkd.in/emdM4ArQ #Canon #Interbrand #BestJapanBrands #BestJapanBrands2024

Industry expertise matters. Oraum Digital specializes in personal care, ensuring your digital presence is current and cutting-edge. #IndustryExpertise #DigitalInnovation #SmartPosts #OnlinePresence #DigitalInnovation #SalonLife #ConsistentPosts #DigitalSuccess #SkinClinic #Salon #Spa #Perth #OraumDigital

🍙 🌐 Japan Rises to the Top in National Brand Index: A Milestone Achievement 😎 Japan has achieved a milestone by topping the 2023 Anholt-Ipsos Nation Brands Index (NBI) for the first time, marking a significant shift in global perceptions and reinforcing the nation's growing influence on the world stage. Here are the key highlights: -Historic Achievement: Japan leads the NBI for the first time, surpassing traditional frontrunners like the USA and Germany. This is a notable achievement for a non-Western country in the 18-year history of the index. -Japan's Unique Appeal: The country is admired for its contributions to science and technology, creativity, and the quality of its products. Japan's vibrant cities and rich cultural heritage also contribute to its high ranking. Economic Leadership: Japan is recognized as a global economic leader, ranking second in the category "I think this country is a global economic leader." Its role in regional and international economic growth, trade agreements like the CPTPP, and alliances such as the Quad are key factors. Quiet Leadership: Japan's approach to national branding and international relations is characterized by a "quiet leadership" style, which has been effective in balancing regional dynamics and gaining global respect. Investment Attractiveness: The country's strong reputation makes it an appealing destination for foreign investors, who value stability, trust, and innovation. #japan #japanbusiness https://lnkd.in/ex5-CM_V

The "Let's Go the Extra Mile" hospitality promotion by HKTB, launched in June this year, is a campaign to encourage both frontline staff in the industry and members of the public to demonstrate good hospitality by going the extra mile. It's a positive move however is it enough? As Singapore advances its vision for a future-proof tourism industry, it has unveiled a three-year Memorandum of Understanding with a prominent learning hub. This strategic partnership aims to bolster capabilities in two crucial areas: sustainability and service experience. The initiative reflects Singapore's commitment to staying at the forefront of tourism. The first pilot will begin very soon. This commendable move utilises professionals to support the sector. My question is: will a video make a difference? Perhaps we need to think beyond and bring in experts in the field to equip our local workforce through strategic upskilling programmes. Honestly, with all the recent media coverage on service experiences in Hong Kong, it's time to ensure our visitors feel welcome so that they want to stay. To encourage teams to truly go the extra mile, our workforce must feel motivated and valued from the inside out. It really does take more than a video. Perhaps the we need to "think beyond." https://lnkd.in/gn9C848s #HongKong

Discovering the Secrets of Longevity in Okinawa, Japan Join Brian Westley Johnson and Chanel F. DeGuzman, Ph.D. on a journey to Okinawa, Japan, where they explore the fascinating lifestyle of its residents and uncover the secrets behind their remarkable longevity. Through this insightful Soulivity Today discussion, we delve into the factors that contribute to their extended lifespan. Prepare to be amazed! #OkinawaLongevity #JapaneseLifestyle #NetflixSeries #LongevitySecrets #HealthyLiving #DiscoverOkinawa #LifestyleTips #HealthandWellness #HealthyHabits #InspiringDocumentaries

The on site experience at The Hyundai Seoul was surprisingly beyond expectations. Sure I heard about the amazing food trucks; the new brands and cool pop up stores targeting Millennial and Gen Z; IG selfie destinations at the indoor garden, entire floors of Korean local fashion and novelty brands, etc etc. Top 3 things that still had me flabbergasted: 1. The diverse street wear and pop culture brands that enjoy the same level of margin as luxury brands, and still has the “MG generation” craving and buying. 2. Not only did they bring back vinyls but the number of young consumers buying old classics like Brubecks’s Time Out, Getz/Gilberto, and (one of my favorites) Adderley’s Somethin’ Else. Is Korea bringing back jazz into mainstream culture? 3. Just the sheer traffic everywhere. Couldn’t find a seat at that massive food court just to have my coffee and fancy cheesecakes. There are lots of novel shopping spaces I visited around Asia, some feature art, some focus on pop culture like anime and collectibles, some on selfies and interactives to draw on the “MG gen”…. The Hyundai checked all the boxes AND they had them spending.

I just came back from Tokyo, so I'm going to shout out some of my favorite Japanese brands all week. In Japan, hygiene is a centuries-old tradition and TOTO is a brand who has elevated ‘thrones’ to new extremes. From $16,000 luxury toilets to heated seats, adjustable spray speeds, air dryers, deodorizers and even speakers. 🚽🚽🚽🚽🚽🚽🚽🚽🚽🚽🚽🚽🚽🚽🚽🚽🚽 Toto's success story holds 4 valuable lessons for all marketers: 1️⃣ Build From/For Culture: Toto integrated Japanese values of cleanliness, craftsmanship, and innovation into a product that resonates deeply with an entire society 2️⃣ Be Obsessed with Consumers: before launching, they tested every aspect of the product on hundreds of people for years to discover everything from the right water temperature and spray angles for men vs. women etc. 3️⃣ Create New Markets: they turned something for hospital patients and the elderly into a luxury product and experience in a category where no one was thinking to up-level. 4️⃣ Make Adoption Easy: Through bold marketing and addressing cultural taboos, Toto drove mass adoption by communicating the insight that when people’s hands get dirty, they wash them vs wipe them so bottoms should be the same. With Western attitudes towards bidets shifting, traditional brands like Panasonic have rigged up Alexa enabled toilets and newer brands like TUSHY: For People Who Poop have emerged, but I think TOTO has tons of upside when it comes to American backsides. #branding #innovation #culturalrelevance #toilets #TOTO #marketing #brand #Japan