Debut’s Post

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Debut’s CEO, Joshua Britton, had the pleasure of talking about how biotechnology will pioneer the fragrance industry’s transition to a sustainable future at the World Perfumery Congress in Geneva recently. At Debut, we are developing two types of fragrance ingredients: single molecule ingredients at 99% purity and fragrance compositions from the environment that involve particularly complex science. Debut vertically integrates in a single site, from ingredient discovery to finished product, eliminating a huge part of the fragrance industry’s carbon footprint, namely the transportation of ingredients. Thank you so much, Perfumer & Flavorist+Jenna Troyli, Jeb Gleason-Allured and the extended team, for the inspiring event and lively conversation with all the panelists. Barbara BELVISI Cordula Mock-Knoblauch Sylvain Antoniotti Danielle Buchmann (moderator) #WPC2024 #sustainablefragrance #futureoffragrance

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