Debasis Ray’s Post

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Your aircraft is cruising, you have settled down to a nap or catching up on your emails or social feeds or chatting with your co-passenger or maybe reading a book or some tv program .. drinks and food has been served …. It’s a long 4 hour flight .. it’s been the same airlines you have been flying for the last 10 years .. the same smell, the same stink ( you know what am talking about), the same serving experience, sometimes good and sometimes bad .. nothing changed!! .. it’s time to land now, the aircraft starts a descent .. and in time touches down hitting hard on its belly .. you could feel your lumbar spine all shaken … the aircraft wriggles itself hard on it brakes and then quickly roll all the way to the gate .. as the pilot switches off the engine- pop comes a message “ tell us how did we do today” .. this time your spine speaks for you, as you wait to get off, you push the survey button .. unfortunately the airline has stacked the survey with premeditated questions .. you lose patience and cancel the survey. The airline has no clue what happened. Am sure the airline has spend good money to link customer, travel details, landing sync , messaging their number, analyzing survey and responding to it . But someone forgot to spend money on the ease of feedback. The only time a customer would like to give feedback is when it’s a bad or good experience. To make it easy just let them tweet (max of 250 words) about it than long drawn age old survey questions. Technology today can help with analyzing text and driving real time responses. Technology needs to enable the critical step in a process, the outcome for which the whole investment was done. #customerexperiences #feedbackmatters #simplify #technologyuseitright

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