DDB’s Post

Can we take a quick minute to recognise how awesome and inspiring it is to see an all-female panel? 🙌 Thank you, The Marketing Society and Digitas UK, for creating a space for a conversation on how we, as marketers, can make our work resonate both culturally and commercially – the ultimate duo! I left with great insights and inspiration, as well as practical tips from the panel. When I asked, "What would be your top practical tip for getting the board, who are focused on the bottom line, to buy into a new sustainability initiative when the impact is yet unknown?" the responses were enlightening: 1. Test the Initiative in Smaller Pieces: Prove the bigger concept through smaller, manageable projects. Jennifer Berry 2. Share Success and Failure Stories: Highlight other businesses' journeys to show the impact of taking action (or not). Vicki Joshi 3. Be Patient and Trust in Repetition: Persistence is key – keep reinforcing the message. Also Vicki 4. Link It to the Company’s Core Proposition: Connect the initiative to key metrics like repeat purchases, loyalty, or employee retention. Kerttu Inkeroinen These tips are golden, and I'd love to hear any other strategies you have. Share your thoughts in the comments.👇 #MarketingInnovation #Sustainability #BusinessGrowth #LeadershipTips #WomenInLeadership

Explore dentsu's groundbreaking brand proposition "Innovating to Impact", driving growth through transformative creativity, media, data, and technology, with a commitment to positive outcomes for clients and society. Read the Latest full News - https://lnkd.in/d32NgKve #martech #martechedge #brandproposition #creativity #data #businessgrowth #innovation #transformation #technology

When we first set out to build an agile social solution at the agency, we committed ourselves to folding in the very best of Digitas into our designs: behavioral data and intelligence. In other words, or as Atit Shah likes to say, this is as much about "insight-precision" or uncovering the ripe and right opportunities for our clients as it is flawless agile execution. Said simpler, we have to be better than everyone gets a cat meme. To that end, last week we welcomed a new addition to our S.W.A.T. product family: S.W.A.T. Audiences powered by Epsilon Essentially, we're taking all of the rich social intelligence unearthed through S.W.A.T. Culture Briefings and ingesting that to build ready-to-activate audiences aligned to and engaging with emerging cultural trends. Our aspiration is to help our clients deeply understand emerging subcultures and communities, often born on social, and build tangible plans to speak to them authentically in spaces where they are already spending their time. A big thank you to Jonathan Lopes and Jordan Arkin and the rest of the Epsilon and S.W.A.T. crew for bringing this to life. SO much more where that came from! #socialmarketing #socialadvertising #culturalintelligence #subcultures

This takes our social practice effectiveness to a whole different level where we can be precise in our insights and truly understanding audiences behaviors and propensity towards a behavior. #digitas #swat

Reflecting on 2023, it's evident that the media landscape is evolving rapidly. I've seen how last year's performance disparities among the "big six" have profound implications for the talent they employ, the driving force behind these companies. Resilience and adaptability emerged as key themes, especially as WPP, Dentsu, and Interpublic navigated significant hurdles. In contrast, companies like Publicis Groupe, Omnicom, and Havas not only met but exceeded their growth targets, demonstrating the power of strategic foresight. At the heart of these lessons is Publicis Groupe, which embarked on its transformation journey ahead of the curve. Their early commitment to digital transformation and AI set a benchmark for the industry, showcasing the tangible benefits of forward-thinking and investment in innovation. The strategic adjustments across the board, from WPP's consolidation and tech investments to Dentsu's focused restructuring, underscore the importance of agility. These strategies are not just about immediate recovery but about redefining our growth trajectory for the long term. As we enter 2024, the focus on AI and digital transformation presents unparalleled opportunities for talent within the industry. The push towards these technologies, especially by pioneers like Publicis Groupe, highlights the evolving skill sets required to stay relevant and competitive. Publicis Groupe's journey and success serve as a testament to the transformative power of early and strategic adaptation, but is this setting a path for all of us in the industry to follow? #media #mediainsights #mediaagency

Today marks a significant milestone at dentsu as we introduce our new client promise: Innovating to Impact. For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Dentsu is at the cutting edge of the industry, creating new ways of working and generating growth through the power of technology and creativity. Through innovation, we deliver the impact our clients need to drive growth in their businesses while also generating a positive effect on the industry, society, and the world. To learn more about what 'Innovating to Impact' means for our business, our clients and our people, click here: https://lnkd.in/eHv_deY5 #InnovatingtoImpact

Dive into the world of CMOs and their unique take on creativity with our latest report. Gain valuable insights and stay ahead of the game. #CMO #Creativity #Reportlaunch #DCCMOSurvey The 2024 CMO Report unveils how creativity and tech are reshaping the marketing landscape. Amit Wadhwa, CEO, South Asia, Dentsu Creative emphasised, “Storytelling remains crucial, with generative AI emerging as a creative ally. While others strive to keep pace, Dentsu Creative is setting new benchmarks, crafting solutions that redefine how brands engage and resonate.” 900+ CMOs in 14 markets gave us unprecedented insight into their POV. Read the Dentsu Creative CMO Survey today to fast-track your innovation strategies and leverage creativity to unlock growth. #DCCMOSurvey Link: https://lnkd.in/gH8hEjhF | Harsha Razdan | Anita Kotwani | Kartik Iyer | Narayan Devanathan | Simi Sabhaney | Anubhav Sonthalia | Santosh Gannavarapu | Sujit Vaidya | Shalinee Kulshreshtha | Unmesh Pawar | Manavendra Davar | Anindita Sarkar | | Alifiya Hirani | Prerna Sagvekar | Lubna Surti | Archie Kothari |

This week, our CEO Fredrik Eriksson made headlines during an interview with Dagens Media, where he was posed a relevant question: "Why do you think Omnicom has been successful during a period that's been challenging for many?" Fredrik attributed the success to a mix of several factors. "Our success is due to our ability to adapt quickly. We've been identifying where to invest and what skills we need to add to meet demand and needs. I would say that being skilled in this transition is key—always trying to stay one step ahead." He also highlighted the advantages of being a large organization. "During tough times, we've had clients in many different categories—some accelerating and some decelerating—so it balances out. But a significant part of our growth lies in the new areas we've created, which will be very beneficial moving forward." Fredrik's insights offer a glimpse into the strategic thinking that has steered the company through turbulent waters, ensuring survival and growth. They are proof of the importance of agility, foresight, and the ability to diversify.

Today, on #MarketerDay, I'm reflecting on the dynamic blend of artistry and analytics that defines our field. As a female marketer, I'm passionate about leveraging data-driven strategies to propel brands forward. 📊💡 In a world where consumer behavior evolves rapidly, our ability to harness insights from data is paramount. It's not just about selling a product; it's about crafting meaningful connections, understanding nuances, and driving impactful change. 💼✨ So here's to all my fellow marketers, tirelessly pushing boundaries, sparking innovation, and shaping the future of advertising. Let's continue to inspire, collaborate, and lead with creativity and conviction. Together, we're unstoppable! 💪🌟 #WomeninMarketing #DataDriven #Inspiration #Marketersday

As a hub for contemporary culture, SXSW provides valuable insights into emerging trends for marketers, advertisers, and brands looking to stay at the forefront of innovation. This year, Elayna Tekle, Executive Director of Communications Planning at OMD U.S., attended SXSW to learn significant trends and critical lessons for brands and marketers. In her report "SXSW: A Fusion of Tech, Culture, and the People Driving it Forward," Elayna explores key themes pertaining to bravery, human connection, and inter-industry connection - key drivers of innovation and success, especially in healthcare. According to Elayna, "It's important for brands to be brave and not shy away from AI. Instead, let's leverage it [AI] to unlock better connections with our audience and explore new ways to adopt technology that facilitates progress in healthcare. It's all about paying attention to cultural signals early on and leaning into inter-industry learnings and partnerships." For more takeaways and actionable insights from this year's SXSW conference, read Elayna's full article: https://lnkd.in/emGDQFNj #OMD #SXSW #Healthcare #Innovation