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📺 CTV, 🤖 MFA, 🛒 Retail Media What do these three have in common? All were featured topics of discussion at last weeks 2024 Programmatic I/O in Las Vegas hosted by AdExchanger. Our very own Joe Rice was there and shared the highlights with us. 💡 Check out our blog post with all the good stuff!

Six ad firms tell ADWEEK they think Pluto TV is taking advantage of programmatic auctions to sell more ads at higher prices, and are steering clients away. Ad Companies Alarmed by Pluto TV Programmatic Auctions https://ow.ly/T3sa50SILe1

TelevisaUnivision reported financial results for second quarter 2024 today, including 3% total revenue growth. Total advertising revenue grew 6% - U.S. advertising revenue accelerated while Mexico posted double-digit growth for the sixth consecutive quarter. ViX, the largest global Spanish-language streaming service, saw strong audience growth and engagement across both free and paid tiers, surpassing 50 million global monthly active users on the free tier. TelevisaUnivision CEO Wade Davis said: “Q2 was an exciting quarter for us in which we saw building momentum in most areas of our business and delivered some historic milestones. We leveraged the combined power of our linear and streaming platforms to deliver the most watched Spanish language soccer tournament in the U.S. in many years, outperforming the 2022 World Cup. Our DTC business continues to pace ahead of plan and is over-delivering across all of its major KPIs. Global ad sales momentum accelerated, driven by a strong marketplace in Mexico and success in the U.S. in attracting new advertisers to our platform. We are looking forward to the second half of the year where the benefits from DTC’s turn to profitability, the U.S. presidential election cycle, and execution across the rest of our business, should yield a great next couple of quarters.” https://lnkd.in/ezRCFSjH

In just two years of serving programmatic ads on Peacock, NBCU has achieved a remarkable 30% of ads sold programmatically, bucking the trend of plateauing linear TV ad growth. Strategic partnerships with alternative demand-side platforms like StackAdapt and Simpli.fi are credited for a 50% increase in programmatic ad revenue last year. NBCU's focus on live events, with a 117% rise in advertisers serving ads to Peacock's live content, is noteworthy. Additionally, their integration of retail data through partnerships with Amazon and Walmart, and the adoption of UID2 for enhanced identity signals, show a commitment to data-driven advertising. According to Ryan McConville, NBCU EVP of Ad Platforms, retail and programmatic automation are pivotal for expanding streaming ads to a wider advertiser pool. Exciting times ahead for NBCU's innovative approach to programmatic advertising! 🌐📈 #ProgrammaticAds #CES2024 #Innovation

You may have noticed a lot of #CTV and #retailmedia partnerships lately. I explored why that is for The Current It seems that CTV might be riding a retail media wave. They are both fast-growing channels for advertisers, but some industry watchers see the latter surging exponentially in the coming years. Some experts see the two channels continuing to converge. “It will become increasingly hard to delineate between CTV ad spend and retail media ad spend, as retail media moves increasingly off-site,” says Sara Lebow.

"...The Trade Desk, Google’s DV360 and Magnite will join Microsoft as Netflix’s main programmatic partners." "...Netflix unveiled new partnerships with iSpot and TVision, which are similar to partnerships with Kantar, Cint and NCSolutions announced last month. Netflix also works with Nielsen, EDO, DoubleVerify and Integral Ad Science." "Netflix announced that its ad-supported plan now has 40 million monthly active users globally, up from 23 million in January. Considering that level of growth, Netflix also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors." "The company will begin testing in Canada this year, with the goal of launching in the US by Q2 2025. The platform should be globally available by the end of next year. The goal is for Netflix to have as much control over its ad tech as it does over its streaming tech, Reinhard told buyers, and, in turn, to give agencies more control and transparency into what they’re buying."

IPL advertising in 2024: Advertisers weigh in on TV vs digital, FCT vs CPM With the rate card for the 2024 season of IPL released by both JioCinema and Star Sports, BestMediaInfo.com analyses the options for advertisers

In the rapidly evolving world of digital advertising, programmatic ad trading platforms have revolutionized the way ads are bought and sold. By automating the process, these platforms have brought efficiency and scale to the advertising ecosystem. However, as the industry matures, a pressing issue has come to the forefront: the distribution of ad revenue. #fastchannels #streamingmedia #streamingtv #broadcasting https://lnkd.in/emiBhiqY

🖥️✅ AdAge (4/4): “LinkedIn will start serving ads into NBC’s connected TV ecosystem, including Peacock, as part of a broader push into streaming video advertising, the networking platform announced on Thursday. LinkedIn and NBCUniversal revealed they were working on an advertising partnership, which gives business-to-business brands a pathway to connected TV inventory with targeting that uses LinkedIn’s first-party data. LinkedIn will also tap into Paramount, Roku and Samsung Ads, which advertisers can buy programmatically in real-time, biddable auctions. The NBC streaming inventory is sold at a fixed cost per thousand impressions, so advertisers reserve those slots differently. The deal with NBCU is part of an ad offering called LinkedIn Premiere and the marketplace with Paramount, Roku and Samsung Ads is part of an offering called LinkedIn CTV Ads. Advertisers can use LinkedIn’s Campaign Manager, the self-serve ad platform, to reserve inventory on NBC’s programming at a fixed rate or bid on auctions to extend campaigns to the other partners. Now that inventory will be open to LinkedIn’s B2B ad base, and the partnership also comes amid upfront season and the digital NewFronts. The upfront sales pitches, between networks and buyers, started last month, and digital ad group IAB will host NewFronts on April 29 to May 2.” ⬇️ #streamingtv #ctvadvertising #b2b #innovation https://lnkd.in/ebQ2R2dX

New FreeWheel Report Reveals 24% Growth in CTV Programmatic Impressions from Independent Agencies, as Advertisers of All Sizes Take on Programmatic Activation. Katy Loria, CRO, FreeWheel said- “The independent market is in an era of turbo charged growth.” Garrett Dale, Chief Partnership Officer and Co-Founder, Kepler said- “With niche first-party audiences, scale can often be an issue.” Moe Chughtai, Global Head of Advanced TV, MiQ said - “The biggest events – NFL Playoffs, Olympics, March Madness – are all available for streaming, which offers a huge opportunity for programmatic advertising.” read more: https://lnkd.in/dKZZpFXr #ProgrammaticAdvertising #CTV #PremiumVideo #AdTech #MarketingTrends #FreeWheelReport #IndependentDemand #AdvertisingInsights #DigitalMarketing #ProgrammaticGrowth #adtechtoday