Dawn Rowlands’ Post

So proud but still driven.

Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation

Thanks, Aian, for allowing me to share my thoughts on the use of AI in marketing/advertising to your followers. Headline to future creative practitioners: learn it, master it, be an AI pilot... but, in the short term, watch out for prevailing biases, copyright issues, and confidentiality problems.

THE PACE OF PROGRESS, our 14th annual Media Trends report, created by gathering insights from its specialists within Carat, dentsu X and iProspect globally, the new dentsu report highlights ten key catalysts of change within the media industry which are most likely to set the pace of progress for brands around the world #2024MediaTrends https://lnkd.in/est4UN_K

Publicis Groupe has posted full-year & Q4 results, saying it is outperforming both ad holding companies & IT consulting peers... #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing Publicis London Publicis Media

Clearly, Effective Media

IPG Mediabrands wins the media and creative mandate for Air India Limited. The media planning and buying group's victory gave IPG more bragging rights, especially because Initiative's creative partner McCann Worldgroup India secured Air India's global creative mandate in 2023. #creativemandate #media #mediaplanning #multichannelmarketing #adtechtoday

GroupM remains the market leader with a market share of over 27%, up 12%. The agencies led by Gino Baeck's teams have pulled out all the stops: Mindshare is now number one in the agencies ranking with a market share of 12%, Wavemaker is credited with the highest absolute growth (+ €20.5 million) and EssenceMediacom is not to be outdone, moving up two places in the ranking. Read more in French 👉 https://lnkd.in/ePAeqy8q Read more in Dutch 👉 hhttps://lnkd.in/ecZaXnMZ

Reporting on Omnicom Media Group's strategy to leverage its Agency as a Platform approach to outgrow the market in 2024, Campaign US reveals the vision, talent and technology that has the group and its three agencies – OMD Worldwide, Hearts & Science, and PHD - outperforming the competition.   As OMG CEO Florian Adamski explains, “Agency as a Platform opens up an opportunity for OMG to strengthen its own brand as a place its agencies can rely on for expertise, tools or technology; while also preserving the OMD, PHD and Hearts & Science brands, maintaining their unique processes and cultures that bring a different lens to the tools and capabilities that power them."   Read more on Campaign: https://bit.ly/46pVUX0   #BeOMG

A year ago, I said yes to my new job, and time flies here. One of the many things I have been excited about is the strong network of both GroupM and Mindshare. In the first quarter of 2024 our Global Mindshare Offices have been on a roll. The recognitions include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings. Additionally, Mindshare is ranked #1 globally in new billings for 2023 by COMvergence. Love the quote from our Global CEO Adam Gerhart highlighting how our success is always built on the strong collaboration, we have with our clients. “When clients lean in, embrace true partnership, and make brave decisions with us, the impact of the work is undeniable in driving measurable growth and positive impact for their businesses." #mindshare #groupm #success #collaboration #partnership #growth #impact #congratulations