🎧 Exploring Africa with oraimo FreePods 4 🎧 Guess what? We just launched something amazing (again) last time. Introducing the oraimo FreePods 4, your new favourite gadget, and we didn't just drop it quietly. Oh no, we made waves. Slide Into Your World—an innovative campaign that probably made our competitors cry a little. We took winners from Big Brother Naija and lucky fans from Ghana, Kenya, and Tanzania on a dreamy trip to Zanzibar. Why? Because nothing says "awesome product" like a pre-launch vacation, right? Marketing Objectives?: 1. Make everyone think and consider product switch or ditching for a new listening experience. 2. Get people to buy, try, and swear by FreePods 4. Campaign Goals?: 1. Sell 10,000 pieces in the first month. (Spoiler: We did it.) 2. Double oraimo’s search trends. (Hint: We nailed it.) We showcased how FreePods 4 can turn the mundane into magical—making your commute less about traffic jams and more about jamming out. And let’s be real, who doesn’t want ANC and high-quality calls while pretending to work? Results? - Sold out pre-orders and hit our 10k target in no time. - Over 500k products sold since launch. Take that, competition. - Social media blew up: Impressions in the millions, reactions in the hundreds of thousands, and engagement that made our metrics dashboard look like it was on steroids. Big thanks to the team and our incredible fans. 💚
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