David Dembowski’s Post

David Dembowski, Operative's SVP of Sales, explores how the upcoming Olympics could revolutionize CTV advertising in a recent article published in Sports Business Journal. The continued growth of smart TVs and increased sophistication around the use of data and tech for advertisers, 2024 is set to be a breakthrough year for CTV adoption in Europe. The Olympics, offering 10,000 hours of diverse content, will unlock new opportunities for personalized and interactive viewing unlike ever before. Dive into more insights on how CTV will shape the future of advertising and discover what media companies can do to stay ahead in the full article linked below. #CTV #Olympics https://lnkd.in/eGygp2zp

Exciting times ahead for the world of Connected TV (CTV)! 📺 The latest article from Operative highlights how live sports, like last Friday's NFL game on Peacock, are set to revolutionize #CTV ad models by borrowing strategies from linear TV. 🏈 As we reflect on the game, it's fascinating to see Operative's products are leading this transformation. By providing cutting-edge insights and innovative solutions, Operative bridges the gap between traditional and digital advertising, making it a game-changer for advertisers looking to maximize their reach and engagement. Check out the full article to learn more about how live sports are driving this shift and what it means for the future of CTV advertising. https://lnkd.in/eBvy7WgE

https://lnkd.in/eg_xSxN7 Easy answer to this one... buy ads on Peacock's Olympic stream. NBCU's taken things to the next level with a whole suite of innovative ad experiences too, several of which we're honored to have partnered on like Engagement Ads to drive interaction, and Frame ads to capture attention in-show. #ctv #ctvadvertising

Exciting news! RTL AdAlliance and Wurl have joined forces to enhance advertising sales on European CTV inventory. This partnership leverages Wurl's reach of 170 million connected TVs monthly and RTL AdAlliance's extensive sales expertise to offer advertisers simple access to over 1,300 FAST channels across key European markets. This collaboration is set to drive significant growth in CTV ad spend by connecting brands with highly attentive audiences in brand-safe environments. Together, we're poised to revolutionize the European CTV advertising landscape! 🚀📺 #CTV #Advertising #Partnership #DigitalTransformation

Some ad industry forecasters are seeming more bullish this year with recent projections, even compared to previous optimism for ad revenue. The Current has been all over the driving forces behind these rosy outlooks. I packaged a lot of our reporting into this piece, including: -The convergence of retail and #CTV -Sports' shift to streaming, including this summer's #Olympics, in which advertisers will be able to bid programmatically for the first time -Political spending, which is increasingly shifting to digital platforms

From Linear to CTV: Harnessing Content Object Signals for Effective Ad Buying https://lnkd.in/dU39dZh9

"CTV is the holy grail" 📺 CTV is the fastest growing ad channel and advertisers are flocking to AVOD and FAST channels to spend their ad dollars. With this comes the immense opportunity to reach ideal audiences when they are most receptive, taking viewers on an immersive journey of highly relevant ads. However, market fragmentation, measurement, attribution, and ad fraud are some of the challenges the market is currently facing. Learn in the article below what some of the industry leaders think about the challenges and opportunities ahead 👇🏻 What do you think is the biggest challenge of the current market?

CTV Self-Service platforms require constant upkeep. They can be time-consuming. but in my experience, the time spent is well worth it. These CTV platforms position companies in a competitive space where they can reach the consumers effectively and efficiently. They can curate complex and personalized networks of ads that interlink pop culture, consumer preference, and popular media. However, the caveat to this level of reach and depth is the investment of time it takes to maintain these platforms and expand them. Unlike other CTV platforms, the time spent isn't minimal. I believe that this can be a very positive thing. The more time spent on a campaign, the better marketers understand the product, and the more they push themselves to try innovate ad content styles. CTV is an especially strong place to innovate, because the feedback is generated fast. I'm looking forward to seeing more companies design innovate and complex self-service platforms! #CTV #SelfService #marketing

Here’s a recap of the week's streaming news, bulleted with story links. Short, focused, to the point. Covers acquisitions, viewership stats, new services, sports, AVOD and SVOD news. Details: - House Representatives sent a second letter to Venu Sports deeming Venu Sports' original response "insufficient" on collusion, privacy, and pricing concerns. https://bit.ly/4bZHKzv - Costco is building out an ad business using its shoppers’ data. https://bit.ly/4ckb3N6 - Google announces a new advertising network from Google TV, offering targeted, in-stream video inventory across more than 125 channels built into Google TV. https://bit.ly/4c0kUHX - PE firm Clearhaven Partners has acquired IP video transport vendor Zixi and will invest in the company along with Zixi's executive leadership team. https://bit.ly/3RtJGbu - Disney has debuted two new ad products across its streaming portfolio, falling into two broad buckets: advergames and shoppable ads. https://bit.ly/45qpm0d - Paramount Global‘s three co-CEOs sent a note to staff notifying employees that the strategic plan they outlined at last week’s annual shareholder meeting is still very much their priority. https://bit.ly/3RtzQ9B - Apple's AVPlayer now supports the Common Media Client Data (CMCD) standard. https://rb.gy/uerl4i - Showmax annual revenue grew by 22% to $54 million. Losses more than doubled from about $65 million to $140.5 million. https://bit.ly/45ynkeM - FOX announced a new content deal with INDYCAR, which will broadcast every 2025 race on FOX and make them available on the FOX Sports app. https://bit.ly/3VHva2m - CTV-focused DSP Madhive announced its acquisition of Frequence, an omnichannel marketing platform. https://bit.ly/4b4JMNx - Netflix will live stream a hot dog-eating competition by Joey Chestnut and Takeru Kobayashi on September 2. https://bit.ly/4bZh2an - YouTube is trialing server-side ad insertion to break ad blockers. https://rb.gy/8pt7tb - From the NFL Sunday Ticket trial: The NFL declined ESPN's offer to sell a Sunday Ticket package for $70 and offer single-team packages. https://rb.gy/v9e6ri - A group of watchdog organizations are calling on the U.S. DOJ to probe Alphabet to determine whether YouTube‘s parent company uses anticompetitive tactics to dominate viewership on TV screens. https://rb.gy/5pcsls - Oracle is shutting down its ad business. https://rb.gy/0fmgu7 - Samsung Ads has joined the U.S. Joint Industry Committee in its mission to enable cross-platform video measurement. https://lnkd.in/eBgPvv-w - Roku announced the Roku Exchange, a series of ad technology enhancements on their platform. https://lnkd.in/ew6ZW_Tq - NBA Finals ratings: Mavericks-Celtics posts worst Game 1 numbers since 2021. https://lnkd.in/ejQwQ6dD

Why should you still care about CTV advertising in 2024? Even with shifting consumer habits, CTV advertising continues to engage audiences effectively and remains a reliable choice. Discover its potential for your marketing strategy here: https://lnkd.in/gWzpJmf7 #programmaticadvertising #adtech #mobileadvertising #CTV