David Bright’s Post

The New York Times ran an article today on Paris Football Club’s experiment with free admission. I read this with a lot of interest because it’s a question I think about a lot. Whenever I go to an A’s game at Oakland Colliseum, there are more empty seats than fans - the A’s have other challenges, of course, but this has been going on for as long as I’ve lived in the Bay Area. What if tickets were free? Would concessions make up for missed ticket sales? It has to be worth more to ownership to fill the ballpark with fans at any cost and then collect money on concessions. (Maybe the A’s are a bad example.) Movie theaters, same thing. Attendance has not returned to pre-pandemic levels. If movie theaters were free, would more people go, and would concession sales make up for ticket sales?

Sports & Entertainment is a big topic. From the players on the field, the stadiums around them, and even the crowds who came to see it all. What’s also there is the entire fan experience: a carefully choreographed set of systems that most people don't see (by design). With the FIFA World Cup, NBA All-Star Game and the Olympics and Paralympics coming to Los Angeles, what's next for the future of Sports & Entertainment?

Wonder what goes into building those hot licensed products for your favorite sports and entertainment brands? We pull back the curtain! #sportsmarketing #entertainmentmarketing #licensedmerch Read our article here: https://ow.ly/HNAu50QaoWT

Come see Midstream Lighting in Orlando and learn about the Symmetry series sports luminaire - restoring balance to the sports lighting universe!

Strip away the hype, hyperbole and fluff and you get this -- 7 terrific tips on reporting, covering and understanding sports venue financing. The webinar video and tips are helpful: https://lnkd.in/gVrGfGiS

Ok stadium nerds…here is a read for you. Key Australian take outs: 1) Competition for global events is only going to get tougher and high quality venues will be critical to being competitive. 2) With no mega TV rights and mega wealthy owners to fund venues, Government will continue to be the primary funders. This means Governments need to be thinking about enhanced customer experience, patron spend, diversity of uses, stadiums in entertainment precincts…and for Queensland don’t waste the Olympics!

Which City Is Best For Premier League Fans? On The Table Read Magazine, “the best entertainment magazine in the UK“, new research into the accessibility, affordability, and social scene found which city is best for premier league fans to visit. Premier League The Premier League – a name synonymous with electrifying matches, world-class players, and passionate supporters. But for many fans, the dream goes beyond watching on TV. It’s about experiencing the electric atmosphere of a live game, the roar of the crowd, and the sheer joy (or agony!) of cheering on your team in person. But with so many iconic clubs scattered across England, choosing the perfect city for your Premier League pilgrimage can be a daunting task. Fear not, fellow football fanatics! We’ve delved into the beautiful game, analyzing a wealth of new research to answer the burning question: Which city is the undisputed champion for visiting Premier League fans? Through new ranking, created by online casino comparison service KingCasinoBonus, who assigned each city a score out of 100 based on their accessibility, affordability, and social scene surrounding each club, we’ve uncovered the ultimate destination for your Premier League adventure. #premierleague #football #footballlovers #uktravel READ MORE NOW https://lnkd.in/en5PwJ5a

https://lnkd.in/eTstiYvU One of the biggest brands in sports in America is WIP. Bryce listens alongside scores of fans and people you want to reach. Your message is front and center on 94,1 and on our stream. Let's talk about getting your business on board #advertising #marketing

 One thought: The power of storytelling In the Las Vegas area, home of this weekend’s Super Bowl, there are four airports with a combined 475 private plane parking spaces. How many of those spots are available this weekend? Nada. Not a one. 🛩 So what does this mean for the chances of Taylor Swift making it from her concert in Tokyo to the Super Bowl? If she does manage to hop on a plane…how will she land? Where will she park? If these questions don’t mean much to you, if you’re thinking to yourself, “why do I care if a pop star makes it to a sports game?” you may also be wondering why this so-called drama is making it onto the sports pages (see article posted). The answer? ✨ It’s the power of storytelling ✨ Every good story has a few things—a beginning, a middle and an end, of course—but it also has a set up, conflict, and resolution. The Super Bowl story has this in spades. The set up is compelling. The world’s most famous pop star meets a professional football player. She attends games, the camera pans to her—there’s speculation. Are they or aren’t they? They are! She has a concert series. It’s big. It’s next level! Her Tokyo show is sold out (well, they all are, and were in seconds…that’s another story.) But wait…how will she get to Tokyo to LV in time? The conflict! There are lots of additional elements to this story—the character development being chief among them—but what’s important to reflect on is what this story means to the NFL and its sponsors. Are there bets on how many more eyes will be on the screen this year? Whether or not the NFL is purposely harnessing the power of storytelling, it’s working. Fans of sports and fans of Swift will be tuning in to get to that important resolution. Take this an example of the power in stories, and how they can create intrigue, tap into emotion, and stick in our minds. They are shared, discussed, analyzed. There is magic in stories. Are you harnessing that power? Should you? Can you? Let’s talk. We can help. #storytelling #storytellingforbusiness #strategiccommunications https://lnkd.in/dVHMujeD

As the world of sports expands deeper into mainstream media, it comes as no surprise to see the recent deal between Manchester City’s owners, City Football Group (CFG), and Sony Pictures Television (SPT). This ambitious collaboration marks a significant expansion of Manchester City’s influence from the pitch to the screen, uniting City Studios and Sony's creative expertise to develop an array of new football-themed television shows. CFG and SPT will jointly develop original scripted, nonfiction, and children's TV projects, focusing on stories from CFG’s clubs and players, as well as broader football themes. Leveraging CFG’s global network, which includes 12 clubs like New York City FC and Melbourne City FC, this venture aims to amplify their brand's global reach and engagement.  The financial benefits for CFG are substantial, opening new revenue streams through global content distribution and merchandising. This strategic move sets a precedent for other clubs, as they consider ways to build brand and activate global audiences. This uniquely collaborative venture can open new doors for the future of sports entertainment. #SportsMedia #SportsInvestment #ManchesterFC #Sony #NewMedia