Dante Flores’ Post

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Student at University of Tennessee - Knoxville, Accounting Major with Finance Collateral

Best place to celebrate a birthday!! All jokes aside, Kwik Trip seriously is the greatest gas station around! The Kwik Trip mission is to treat others as they would like to be treated and putting the consumer at such a high priority has made the chain thrive to the noteriety it has now. Given the lengthy process and supply chain of getting gas all the way to your local station from the ground of which it came, profit margins on gas are low. So low, that gas station owners can really only make their money from the goods inside the building they sell. “So what makes it so special?” Great question reader, and it is because Kwik Trip has taken out the complex supply chain of its products inside the store and sources a lot of them directly from a Kwik Trip owned kitchen. This doesn’t only make their goods delicious, it makes them extremely affordable too! We eat tasty treats, Kwik Trip still makes it’s money. This can be contained by a tight-knit geographical leash which keeps Kwik Trip mainly in Wisconsin. That turns the focus onto a narrow number of areas within the business such as food quality, cleanliness, and customer service which gave Kwik Trip the #1 spot of gas stations ranked by USA Today. In my 22 years on this Earth, I have never gone into a Kwik Trip and had a negative experience with an employee. That confidence probably comes from child care, healthcare, scholarships, 40% profit sharing, and recognition programs among many other benefits available to their staff. Regardless of what Kwik Trip does or does not do great, there is plenty that we can learn as businesspeople about how putting the consumer first instead of analyzing their consumer habits and manipulating them can really help a company thrive. The welcoming atmosphere at Kwik Trip is no joke and paired with Midwest hospitality it becomes unbeatable, so I get why this guy would want his birthday to be there!

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What a great way to celebrate a birthday! Happy Birthday, Cooper. 😊 🎉

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The dedication Kwik Trip shows in putting the consumer first is a masterclass in how genuine care and direct engagement can turn even a gas station into a beloved community hub. Remember, "Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful." This ethos of care and recognition is essential in all business facets, much like the benefits of XOXO Day in enhancing employee engagement and loyalty. Celebrate every milestone with joy and recognition. For more on how to effectively recognize and motivate your team, visit https://get.empuls.io/e5dqikcnk1su.

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