Dan Keene’s Post

The Croisette is calling, and soon the creative world will descend on the Riviera for the annual pilgrimage that is the Cannes Lions International Festival of Creativity. But with all the buzzwords, sponsored beaches and rosé-fueled networking, it's easy to lose sight of what really matters: standout creative work that delivers results and inspires. Whether you're attending the festival this year or, like me, back home watching the action from the virtual sidelines, I believe it's important to approach Cannes with intentionality. The week is noisy, and it's easy to get distracted. (IYKYK.) But this event is still about spotlighting the best creative output of the past year. At the end of the day, we ought to rise above the racket and focus on the work—work that pushes boundaries, sparks dialogue and connects with people on an emotional level. Of course, the top minds in the business will be there, and as always, I look forward to hearing what they've got to say. With all the conferences that have sprung up in our business, Cannes remains an unparalleled platform for addressing the most urgent issues facing marketing, media, tech and the culture. For one week every June, you can bet all eyes and ears are trained on this town. Cannes is ultimately what you take away from it. As for me, I plan to follow all the coverage I can devour and come away a little smarter and a whole lot more inspired. #CannesLions #Creativity #Innovation #Marketing #Advertising #Media #Tech #Inspiration #Impact

Its the eve of the opening of Paris 2024! Its difficult to express quite how much work goes into creating an event of this size, in a world city, across 35 competition venues (and probably another 100 less glamourous but vital non competition venues). Millions of visitors, and many more watching a festival of sport and culture on a completely unequalled scale. The challenges for hosting such an event are huge, it interfaces with virtually every facet of daily life in the host city..... and that needs to be planned probably 135 times over.... and look amazing.... oh and the tickets have been sold, the cameras are on, and the athletes are ready. There is no such thing and an extension of time so you'd better have a workable solution to that issue. Working on projects such as this has a habit of making anything else look "a bit on the small side". Building projects such as this has a habit of making anything else feel "a bit on the slow side" Having people engage and delight at the end result of years of hard work has a habit of making you smile. Hats off to the years of hard work, the late nights, the thinking, the solutions, the dedication, and the end result. At this stage, you probably deserve some caffeine. (nice merch by the way).

On Cannes, Part One. I'm not attending Cannes this year (we've won some huge accounts quite recently and have arms full at the moment, in a good way). But I've attended in the past, countless times, and spoken/keynoted on several occasions. Career highlights, for sure. It's an amazing festival of creativity, run and managed by incredibly talented, kind humans (Philip Thomas Paul Kemp-Robertson Steve Latham and many more). Leading up to next week, I aim to post a few tips for ensuring a highly successful week, for those who plan to attend. Tip #1 - make sure you connect with the giants of our industry. They, like you, are there to listen and learn. Don't be shy. They have a treasure trove of knowledge and if you time it just right, they might even be willing to share. Here's just a few of our industry's giants, and a few personal heroes, that I had the pleasure to spend time with during a few stints at the Cannes Lions International Festival of Creativity: Sir John Hegarty (a dear friend and former colleague, and the most brilliant thinker I know) Sir Martin Sorrel (a new introduction. was worth it) Michael Conrad (a former Burnett colleague, genius creative and the finest human alive) David Bell (a friend and colleague, and the most strategic, and decent, person you'll ever meet) SOCIALDEVIANT #connections #creativity #lessons

Some great advice for the mistakes not to make when buting a home in France. Another one : get your banking solutions sorted out early on. Speak to someone who understands you and your project! Contact us at CA Britline to see how we can help. #frenchbanking #internationalbankaccounts #frenchdream #projectinfrance #creditagricole

Everyone knows industry speak can be overwhelming. It’s a whole other language entirely when that corporate lingo is taken to the French Riviera. In case you need a refresher, here’s a cheeky digest of what people might say while they’re at #CannesLions — and what they actually mean. #CannesLions2024

As an event planner I'm deeply invested in the art of creating memorable experiences, I’ve always found inspiration in the grandeur and meticulous planning of global events like the Cannes Film Festival. The festival, renowned for its celebration of international cinema, offers invaluable lessons on how large-scale events can profoundly influence local markets and bring substantial benefits to local communities. Here are some key reflections: 1. Boosting Local Economy: The influx of thousands of visitors, including filmmakers, celebrities, and journalists, significantly boosts the local economy. Hotels, restaurants, shops, and local services experience a surge in demand. The Cannes Film Festival is estimated to generate millions of euros in revenue for the local economy annually, showcasing how international events can drive economic growth. 2. Promoting Tourism: Cannes transforms into a global focal point during the festival, drawing attention to the city’s beauty and cultural significance. This spotlight promotes Cannes as a prime tourist destination, encouraging visitors year-round. Similarly, hosting international events at Drream Sets and Dream Arena can position our venues and surrounding areas as attractive destinations, stimulating sustained tourism growth. 3. Enhancing Cultural Exchange: Global events like Cannes foster cultural exchange by bringing together diverse groups of people. This melting pot of cultures enhances mutual understanding and showcases local traditions on a global stage. By hosting international events, we can facilitate similar cultural interactions, enriching the community and promoting a global perspective. 4. Infrastructure Development Preparing for large-scale events often leads to infrastructure improvements, benefiting the local population long after the event concludes. Cannes undergoes various upgrades, from transportation enhancements to beautification projects. Likewise, investing in our venues to accommodate significant events can lead to lasting improvements in local infrastructure. 5. Job Creation and Skills Development The logistical demands of hosting international events create numerous job opportunities, from event planning to hospitality services. These events also foster skills development among local workers, contributing to long-term employment benefits. By attracting large-scale events, we can create jobs and enhance the skill set of our local workforce. #Cannes #CannesFilmFestival #GlobalEvents #LocalIndustry #EventIndustry

Attending the Cannes Film Festival for the first time was an unforgettable experience. The glitz, glamour, and the sheer magic of cinema converged in this beautiful French Riviera town. It taught me several important lessons. 1.⁠ ⁠Plan and Prepare Ahead: Secure your accreditation and accommodations well in advance. Cannes is incredibly busy during the festival, and last-minute arrangements can be both expensive and difficult to find. 2. Celebrate the Cinema: Cannes is celebrated as one of the best film festivals globally, and that's where the true significance lies. While fashion and cosmetics play a role by sponsoring events, they are sidekicks to the festival's main purpose. It is crucial not to spend money just to be seen on the red carpet. Instead, focus on the real achievers at the festival and strive to join their ranks by bringing your own film one day.  3. Dress to Impress: Cannes is known for its glamour, especially on the red carpet. Bring formal attire for premieres and chic, stylish outfits for daytime events and parties. Comfortable yet stylish shoes are a must! 4.⁠ ⁠Schedule Smartly: The festival has a packed schedule with screenings, panels, and events happening simultaneously. Prioritize your must-see films and events, and plan your days accordingly. Use the festival’s app to keep track of your schedule. 5.⁠ ⁠Network, Network, Network: Cannes is a prime opportunity to meet industry professionals. Carry plenty of business cards, and don’t be shy about striking up conversations. Attend parties, mixers, and networking events to make the most of your time. 6.⁠ ⁠Take Breaks and Enjoy Cannes: Amidst the hustle and bustle, don’t forget to take breaks. Explore the beautiful town of Cannes, enjoy the local cuisine, and take a stroll along the beach. Balancing work and leisure will make your festival experience more enjoyable and memorable. #cannesfilmfestival2024 #filmproduction #networking #screening

This opening ceremony has evoked strong reactions, both positive and negative. Such polarizing responses are typical for grand, innovative productions deviating from tradition. While some may view it as a departure from the expected grandeur of past ceremonies, it’s essential to recognize that it was designed to engage a new and diverse audience, bringing fresh elements to the stage. Indeed, previous opening ceremonies, such as those in London and Beijing, set high standards with meticulous coordination and cohesive storytelling. This latest event, while controversial, undeniably sparked conversation and interest. It’s a testament to its ambition and attempt to redefine the spectacle for a modern audience. Although it may not have resonated with everyone, the fact that it stirred such debate indicates its impact. Embracing innovation, even when it challenges conventions, can be a way to push boundaries and explore new possibilities. Let’s use this opportunity to reflect on how we can balance innovation with tradition. This balance is crucial in crafting future ceremonies that captivate and inspire all viewers, ensuring a bright future for opening ceremonies. https://lnkd.in/eyszZhjb #OpeningCeremony #InnovativeEvents #EventDesign #Olympics2024 #CeremonialSpectacle #ModernEntertainment #AudienceEngagement #CreativeVision #CulturalImpact #EventProduction #TraditionVsInnovation

As I prepare for another Cannes Lions International Festival of Creativity, I am filled with anticipation and excitement. If not for the pandemic pause, this would be my 25th year attending this incredible event. Like all of you, I am so happy the festival is back and bigger and better than ever, and I can’t wait to hear from some of the industry’s sharpest minds and most creative thinkers this week. Cannes is the perfect place to see everyone and do everything, all at once. From servicing DiGennaro Communications’s global roster of leading brands. publishers, platforms and agencies to swapping ideas with journalists and industry peers, it is a hub where connections are made and ideas come to life. With so many of our clients and other friends on the ground, Cannes is that rare chance to engage face-to-face—and the collective power of the guests at Cannes, like at the annual POSSIBLE conference this past April in Miami, means lots of opportunities for deal-making. If you’re feeling a little overwhelmed about it all (and who isn’t?), here are a few tips I’ve come to find useful over the years: 1) Survey the Croisette Early. Do a dry run before it gets too crowded. Check out all the activations and set-ups. This year will bring some changes due to construction, so it’s essential to stay updated. 2) It’s All About Logistics. Cannes is a very walkable city, but staying on top of all the where’s and when’s will save you a lot of time and hassle. 3) Go Off the Beaten Path. While everyone at Cannes seems to compete for the same five restaurants, I encourage you to be adventurous. The side streets offer fantastic dining options—after all, you can never go wrong with frites, profiteroles and, of course, rosé! 4) Be Prepared. You never know whom you’ll run into or find yourself sitting by. While old-school business cards might seem a relic of the past, they still do the trick when it comes to rapid-fire networking. 5) Embrace Spontaneity. While it’s tempting to overcommit, the most magical moments very often come from simply bumping into people. Be sure to leave space in your calendar for those spontaneous opportunities. This is shaping up to be the biggest Cannes Lions ever. If you can’t make it, be sure to follow #TeamDGC’s live coverage on Instagram and Twitter, Inc. X, and daily recaps of all the highlights here on LinkedIn. And if you are going to be on the ground, I look forward to seeing you there. Bon semaine! #CannesLions2024 #Innovation #Creativity #Marketing #Advertising #Media #Tech #Brands #TeamDGC #DGCannes2024

On Cannes, Part 2. To get the most out of your Cannes experience, a few pointers from someone who has been there, done that, many times (me below, keynoting on my favorite topic - brand narrative and storytelling, in the world of the ephemeral web): 1. Look at the Work - take a day, or two, to really look at the work. It's a trope to believe that all the inspo, comes from listening to panel discussions about how long walks on the beach fuel someone's creativity. No doubt, it does. But, pass on a few and take the time, to really look at the work. Absorb it, study it, learn about how it was made. Cannes Lions International Festival of Creativity does an amazing job of exhibiting all of the award entries, so take the time to explore. 2. Schedule Key Meetings, Ahead of Time - Cannes publishes a list of all the attendees. Rarely are most key players in our industry, gathered in one place for so long. Do take the time to set up one on one meetings, with the folks that really matter to you. Equal parts, business and inspiration. 3. Avoid the Gutter Bar - yes, I've been there. I know the scene. If you do go, leave by 22:00. Late nights and hangovers, are better left for your time back home. Make the most of Cannes - and the dollars being spent on you to attend - by being on your best form, well-rested and clear-eyed to properly digest all that Cannes has to offer. 4. Take Notes, Share Notes - if you take notes as if you're in Uni, you'll better absorb the material being shared. You'll be more present in the moment, engrossed in the creative discussions happening all about you. Yes, your friends and colleagues back home will delight in seeing you holding a Rose at a beach party...but they'll be forever indebted, if you impart some wisdom and help them better understand, what was discussed. SHARE your notes. Nothing creates better absorption of material, than sharing your pov and takeaways, with your colleagues and mates. Record to share, and apply your pov - because your take on the event, is value-added indeed. Ok...more soon! SOCIALDEVIANT #Cannes #Creativity #Lessons #Advertising #CreativeAwards