Dan Albert’s Post

DTC Marketers / Influencer Marketers / Brand Founders.... Are you going to GROW Conference in Los Angeles on March 5th? We are building a completely free influencer offering for attendees who run a DTC / Ecom brands. DM or let me know below if you're going so we can set this up. (Sorry for the discretion on the offer, not ready to launch publicly yet) #DTC #ecommerce #GrowConference

We're at a point where the intersection of influencer marketing and commerce is unavoidable. Watch to find out: 👉 What does a Global Product Director do at Goat? 👉 What is retail media? 👉 What is Influencer-led retail media? 👉 Why this is exciting for brands. Find out how our industry-first ad solution will give brands the power to push influencer content across Amazon Ads suite, driving greater performance and ROAS via the link below! #AmazonAds #InfluencerMarketing #SocialCommerce #RetailMedia #SocialMediaMarketing #SocialMediaNews

Setting your influencer retail launch budget doesn't have to feel random. When putting together their drive-to-retail influencer campaign, brands often ask me: "What influencer budget should I allocate to my retail launch?" "What will I get with x budget?" There is a way to approach this that factors in: 1. The number of doors you're in 2. How much budget you can comfortably allocate outside of trade promo and in-store demos Finally got around to putting packaging all the answers up into a neat guide — with a handy dandy calculator included. Link in comments 👇

According to Nosto, shoppers are way more likely to buy from brands recommended from people they trust 🤝 Having the right mix of UGC in your influencer strategy is critical to its success. AP can help you ensure you have a winning strategy that will be impactful and beneficial for your brand 🚀 Going to Glossy E-Commerce Summit? Make sure to catch our session on June 11th at 11:10 am EST or get in touch at https://lnkd.in/emJnB56v for a free review of your partnership marketing strategy 🔗 #partnershipmarketing #influencermarketing #influencerstrategy

💡the Growing of Threads Platform on Marketing ✅ An astounding 75% of respondents said they plan to test influencer activations on Threads within the next 12 months. The survey was issued in the first month of Threads being in market, so it will be interesting to see how this sentiment changes over time and how many brands who intended on activating do in fact invest given the drop off in monthly active users since the launch in July. Source: Linqia #influencermarketing #marketing #growth #threads #social_media #socialmarketing

Before moderating Traackr's 2024 panel tomorrow (https://lnkd.in/g7wPkadR), I went back to check on my 2023 prediction that Influencer Marketing budgets would continue to grow despite the recession we all felt looming late 2022, and boy was I right... According to Insider Intelligence, the practice grew almost 15% YoY in 2023 (see https://lnkd.in/gJFWH_pW). I promise I'll go for bolder predictions tomorrow ;) #influencermarketing #2024predictions

📈 New data reveals that most influencer-driven purchases on Amazon occur through the Amazon Influencer Program. This trend highlights the power of influencer marketing in ecommerce and the growing importance of social commerce. Attention brands and creators! Join us at Logie Inc to explore the insights from our latest data and discover how you can utilize these findings to expand your business. #InfluencerMarketing #Amazon #SocialCommerce #Ecommerce #DigitalMarketing #MarketingTrends #logie #logiecreators

Influencer Intelligence is the #influencermarketing platform made by marketers, for marketers. Here are 9 reasons to subscribe: https://ow.ly/ksCo50Q3Szw #influencerdiscovery

🔥 Stay ahead of the advertising game with our latest blog post on the hottest advertising trends of the year. From influencer marketing to AI-powered tools, we've got you covered on the strategies to connect with your target audience and drive sales. Read the full post here: https://ift.tt/zjVTcri #DigitalMarketing #AdvertisingTrends

📣 Join us on November 9th at 4pm for our exclusive webinar for expert tips on running successful influencer gifting campaigns and streamlining your gifting processes. 🎁 By attending this webinar, you’ll learn: 👉🏼 The ultimate 'do's' and 'don'ts' for running an influencer gifting campaign effectively. 👉🏼 The art of making your influencer gifting activities seamless and efficient. We recommend registering as soon as possible to ensure your participation --> https://lnkd.in/ehbz-QEj #webinar #influencermarketing #marketing #creatoreconomy