Dana Fors’ Post

Last week, Shelina Janmohamed from Ogilvy UK took us through a slightly different approach about diversity and inclusion. In particular, the interaction of what we do inside our organizations and what we have to do to change the cultural dynamics and the ideas about how we bring inclusion to life outside and inside our organization. Don’t miss the chance to join us in upcoming editions, so stay tunned for more info. #strategy #strategycourse #hoalaamsterdam #brandstrategy #accountplanning

Dentsu APAC proudly reflects on a journey that has steered us towards resilience and paved the way for a future of limitless possibilities. In this era of transformation, creativity will not only illuminate society's narrative but also give voice to the unheard, empower the overlooked, and uplift the underrepresented. It's a time where remarkable ideas and innovative solutions converge to catalyze critical actions and inspire humanity towards hopeful, positive, and joyful progress. Take a look at the multiple highlights of Dentsu APAC's Roadmap to Resilience. https://lnkd.in/gGMFirYF #DentsuAPAC #YearinReview #RoadmaptoResilience #Insights

As a digital marketer, I've always believed in the power of creativity and strategy. But here at Publicis Media, we take it a step further by embracing a culture that values not just productivity, but also well-being. Balancing work and life isn't just a buzzword—it's a way of life. And I'm proud to be part of an organization that understands the importance of flexibility, self-care, and finding harmony in the hustle. Whether it's setting boundaries, taking meaningful breaks, or prioritizing personal passions, Publicis Media empowers us to thrive in both our professional and personal lives. Cheers to a workplace that fosters growth, creativity, and yes, balance! 🥂✨ Created the attached image which depict the above with help of Dall-E. Please #Like #Comment #Share to make me win the #MarcelMania #PublicisMedia #PGD #Marcel #Publicisgroupe #ProfilePowerUp #CoreAI #WorkLifeBalance #DigitalMarketingSuccess

Want to be more inclusive in your marketing without wading into the culture wars? We presented a tonne of considered evidence on why you should do it, how to make the cold hard commercial case for it and how to minimise risk while doing it. Eleanor Thornton-Firkin and I went at pace through through a very rich set of Ipsos UK data. DM me if you want the slides to mull on them or want to talk about building out your specific strategy. Follow me on LinkedIn for Marketing Effectiveness and Brand Strategy insights, set in the context of societal trends. #Ipsos

Inclusivity in advertising! Studies show that consumers are twice as likely to buy when they feel connected to brands that represent their communities authentically (Accenture). Let data empower you to create inclusive messaging that builds long-lasting bonds between your brand and its customers! #diversity #inclusion #advertising #data

Inclusivity is about every consideration of accessibility and opportunity for the underserved. Thank you Channing Martin and Interpublic Group (IPG) for an enlightening conversation at IPG's Common Ground at Carlton Cannes during the Cannes Lions International Festival of Creativity. Personally, this partnership and conversation was very important for me and I appreciate the opportunity to share how we can make a difference at Hero Media Inc. I've been on every side of the marketing, advertising and creative industries for 20 years, spent in at least 6 different roles, with various insight, responsibility and perspective. Norms, trends, technology, terminology... So much has changed and is constantly changing, and that's why thinking holistically about inclusion is so important in order to get modern day marketing and advertising right. Visual representation, cultural inclusion and what we can't see— how the technology and platforms are built, matter just as much as the campaigns we're creating and consuming. #CannesLions #WomenInMedia #Marketing #Media #Advertising #Inclusion #BrandImpact #IPG #HeroMedia #Partnerships #ThePathRedefined

A big thanks to Publicis Groupe UK, The Marketing Society and Sophie Devonshire⚡️ for having me come speak about representation in advertising alongside Marcos Angelides, Emma Harris and Jaswinder Sandhu. Felt amazing having such insightful and encouraging discussions around meaningful topics facing our industry. A few key takeaways: 🔹 Representation requires intentionality - it begins with people, which ladders to product and ultimately the consumer facing outputs (in our case, marketing campaigns) 🔹 Developing inclusive cultures within the workplace, especially for underrepresented groups, creates environments for people to do their best work 🔹 We cannot decouple business impact from social impact. Building products and campaigns for the many creates tangible business impact and drives social change. 🔹 The industry is moving in the right direction, but when it comes to DEI, there is ALWAYS room for improvement Progress is a joint responsibility - we must continue having the uncomfortable conversations, sharing experiences and keeping each other accountable.

🌟 Inclusion in Advertising: Insights from Ipsos Experts 🌟 My amazing colleagues Eleanor Thornton-Firkin and Samira Brophy at Ipsos UK have just given a thought-provoking presentation on the importance of inclusion in advertising and branding. 📊💡 Their report is filled with compelling evidence, practical tips, and actionable insights that every marketer should know. Some key takeaways: ✅ Brands have a responsibility to promote D&I in society. In fact, 57% of consumers believe it's appropriate for brands to communicate their stance on these issues. ✅ Progressive female portrayal is good for business. Ads with high Gender Equality Measure (GEM®) scores in Europe are more likely to drive short-term sales lift (+32%) and brand equity lift (+33%). ✅ You don't have to be an activist brand to make a difference! Even simple steps, like incorporating joy and inclusivity in your messaging, can have a big impact. The presentation covered the facts, the ongoing debate, and the "so what" for brands looking to embrace D&I authentically. They make a compelling case for why it's not just the right thing to do but also the smart thing for your bottom line. 📈 I highly recommend contacting them if you want to learn more about how your brand can effectively navigate this space. They'll help you develop a strategy that resonates with today's diverse consumers. 🤝💬 #Diversity #Inclusion #Advertising #Branding #MarketResearch #ConsumerInsights #Ipsos

Such an inspiring conference from Creative Equals - so many great stories on how to push for inclusion in communications for the benefit of society and for the brand. As highlighted in the Creativebrief article below, brands have permission to talk and act on D&I. But you do need to think about what is right for your brand. As Samira Brophy said in our onstage debate, there is a spectrum of action - Stewardship of equality in society may not be right for all brands but everyone can embrace do no harm as a start point. #RISE2024

Hard to believe it’s been 9 years in building Reframe. When I left Ogilvy in 2015, we set out with the vision of building a modern solve to a decades old problem. It was and is ambitious! The question from brands and businesses back then was why modernize the practices of Multicultural Marketing and Diversity, Equity & Inclusion? 🤷🏾♂️🤷🏾♂️🤷🏾♂️🤷🏾♂️🤷🏾♂️🤷🏾♂️🤷🏾♂️🤷🏾♂️🤷🏾♂️🤷🏾♂️ Well…we knew there were BIG macro cultural events brewing: 1. Demographic Shift 2. Future of Work 3. Demand for Modernizing DEI 4. Industry Correction Since 2015, we’ve been on a journey with customers to validate our modern change management approach: From 2015 - 2017: Made and Validated Marketplace Change Approach to Inclusive Customer Experience Design From 2018-2019: Made and Validated Workplace Change Approach to Inclusive Employee Experience Design 2020: [Pause] COVID and Murder of George Floyd 2020-2023: Made and Sold Software To Help Brands and Businesses Scale and Sustain Inclusive Experiences. What’s Next for our 10 Year Celebration? We are putting on the final touches to celebrate and share what we’ve made to solve a decades old problem with more businesses. If you are a brand and business looking for a partner to accelerate inclusive change and growth at scale? Are you going to go with the OLD WAY or the MODERN WAY? More to come. Thank you to all of our client partners for helping us get this far! To learn more, go to Get Reframe: https://getreframe.com Jeffrey L.Bowman and Safraz Sears #getreframe #ICX #IEX