CyberRisk Alliance’s Post

No need to worry about the volatility of the digital advertising industry anymore. Scott Thomson, co-author 'A Marketer's Guide to Digital Advertising', explains how adapting to emerging technology can improve your business strategy, here: https://apple.co/3DNGwbo #DigitalAdvertising #EmergingTechnology

Regardless of your company's size, industry, or customer base, #digitalmarketing is the most efficient method for accelerating sales and attracting top talent. Check out this episode of the High Key Growth podcast as Geena Greguric and I talk through some of the basic concepts.

5 Key Components Of A Mobile Marketing Strategy To Supersize Your Business! Pop in here every day for a dose of different business building perspective: https://lnkd.in/eZRf6ik #supersizeyourbusiness #supersizebusinessstrategy #mobilemarketingstrategy https://lnkd.in/gjnuqG8q

Did you know we have a podcast? We do, and it's made for all of us small business owners that are 'Raising A Business' the best we can. Through the ups and downs we all have lots to learn. Check out our latest episode on your favourite podcast player. Or go to https://lnkd.in/g86P7GP2 Latest episode dropped: Digital advertising – one of the things that might occupy an entrepreneur’s mind more than it should. Are you looking for some Effective Digital Advertising Strategies for Small Businesses, if so check out this episode? We go through helpful concepts and examples of how you can make it happen and have a better plan.

5 Key Components Of A Mobile Marketing Strategy To Supersize Your Business! Pop in here every day for a dose of different business building perspective: https://lnkd.in/eZRf6ik #supersizeyourbusiness #supersizebusinessstrategy #mobilemarketingstrategy https://lnkd.in/gjnuqG8q

Is your managed services provider business struggling to stand out online? We've got you covered! Join us on our latest podcast episode as we reveal the three easy ways to scale up your MSP digital marketing strategy on Google. 🎧 Listen: https://apple.co/3SaUmvg 💻 Watch: https://lnkd.in/gaCuyM4n #MSPdigitalmarketing #businessgrowth #podcast

Last week, Pesach Lattin, who I consider among our industry's most animated and entertaining personalities, published a 30 minute video podcast, which he and I recorded shortly after the last MFA bombshell and Google's (yet again) delay of Chrome cookie deprecation. The two primary topics haven't lost any relevance in the weeks between our recording and ADOTAT's publication. When I open a conversation here on LinkedIn, I write what I believe and try not to mince words. I stay true to this mantra in our video dialogue, which I hope at least some of you will watch. We had a good time bantering back and forth on a handful of heavy digital advertising subjects, and I have to hand it to Pesach, who makes the conversation all the more entertaining with his clever quips and fast-paced, provocative questions. Grab yourself a kale smoothie, a glass of Amarone or your favorite breakfast cereal ... and let me know what you think. I'd appreciate your comments.

I became interested in this topic after listening to a podcast and having a conversation with Paul McIntyre back in 2020 (time flies), and it remains an important topic and, interestingly, a passionate topic of mine. Just yesterday, I listened to this great episode from Rocket Agency's podcast (Smarter Marketer) and this quote that David Lawrence 🚀 shared was spot on when it comes to perspective around First-Party Data. “People really shouldn’t think about it as a begrudging thing you do because Google and Meta are changing the rules. It really is an opportunity to think much more deeply about your marketing, what it’s trying to achieve, who your customers are, and what you need to know about them in order to have a relationship that’s valuable to them, which becomes valuable to you.” It’s a topic worth focusing on for all of us in the digital space. A worthy pursuit to understand the importance of First-Party Data and to value building meaningful relationships with customers, whether through platforms and functionality or marketing efforts. I recommend doing yourself a favour and giving this episode of the podcast a listen https://lnkd.in/gs4Sai_K