CyberRisk Alliance’s Post

Does your #ABM platform get you? The B2B buyer’s journey is complex and omnichannel, and many market-leading ABM platforms lack the domain expertise, offline access, and topic specialization to influence your cybersecurity targets. CyberRisk Alliance provides ABM programs built on cybersecurity-specific data that influence your targets in the right places both online and offline with the right message at the right time. #CybersecurityABM #AccountBasedMarketing

The Zeta Marketing Platform (ZMP) is setting records! 🚀The AI-powered platform surged with 64% YoY Increase in omnichannel marketing from Black Friday through Cyber Monday, and 100% uptime, as more enterprise brands rely on the ZMP to increase consumer engagement, conversions, and business growth. Read more in our press release here! #ZetaMarketingPlatform #ZMP #ConsumerGrowth

The Zeta Marketing Platform (ZMP) is setting records! 🚀The AI-powered platform surged with 64% YoY Increase in omnichannel marketing from Black Friday through Cyber Monday, and 100% uptime, as more enterprise brands rely on the ZMP to increase consumer engagement, conversions, and business growth. Read more in our press release here! #ZetaMarketingPlatform #ZMP #ConsumerGrowth

The Zeta Marketing Platform (ZMP) is setting records! 🚀The AI-powered platform surged with 64% YoY Increase in omnichannel marketing from Black Friday through Cyber Monday, and 100% uptime, as more enterprise brands rely on the ZMP to increase consumer engagement, conversions, and business growth. Read more in our press release here! #ZetaMarketingPlatform #ZMP #ConsumerGrowth

The Zeta Marketing Platform (ZMP) is setting records! 🚀The AI-powered platform surged with 64% YoY Increase in omnichannel marketing from Black Friday through Cyber Monday, and 100% uptime, as more enterprise brands rely on the ZMP to increase consumer engagement, conversions, and business growth. Read more in our press release here! #ZetaMarketingPlatform #ZMP #ConsumerGrowth

Here's the secret to staying one step ahead of the curve in the dynamic arena of consumer trends: It's not just about picking the right #digital platforms for execution, but about finding a partner who lends a hand in shaping and driving your direct-to-consumer (D2C) strategies. Here are some tips to start honing your approach: 1. Understand your audience: Deep dive into your customers’ behaviors, preferences and needs. Customer-centricity is the secret ingredient behind a successful #D2C strategy. The more you know about your customers, the better you can serve them. 2. Keep consistent channels: Seamlessly blend your #online and offline presence. A robust D2C strategy ensures that your product or service is within the reach of the customer at all times, across all channels. 3. Evaluate and Adapt: The market pulse never stays the same. Routinely analyze your strategies and be ready to pivot on a whim when the market demands it. Be proactive - rather than reactive - to changes. Driving a D2C approach requires clear vision and adaptive implementation, and Green Retail Consulting is your strategic partner in the arena. Learn how we can help you revolutionize the way you connect with your customers: https://lnkd.in/g_vjx29J #RetailConsulting #omnichannel #sales

This webinar is not one to be missed, Brynley King 📧 will be discussing how to get your clients ready with Klaviyo SMS ahead of BFCM!

MY MONDAY MORE RANT:  Dear Omnichannel Solution Vendor, it’s been 11 days since my initial inquiry about your services, and we have yet to set a date for an introductory meeting. This can only mean three things:   1. My email outlining my availability is on an epic journey through your spam folder, fighting off junk mail warriors. 🗡️📧 2.  You are caught in a time loop where everyday is a Friday, and you keep thinking you will get to it “Monday”. ⏳🔄 3. Your sales are 150% of quota and you just do not need to bother with new business development. 📈💰 In any case, I am still interested in your services. Assuming you can find the time. #omnichannel #businesshumour #customerservice #leadgeneration #shoppermarketing #b2bsales #communicationmatters #youknowwhoyouare

Remember us saying we got x3 conversions after switching to omnichannel? Take an example: Our client had too many competitors (they're in the finance market). With a million rules and regulations to follow and everyone else fighting for the same clients, it was a nightmare. We knew traditional methods wouldn’t cut it, so we tried something new: a mix of email, Linkedin, and intent cold calling. In just one month, we had 30 meetings and kept going. Long story short, we brought them 𝟭𝟳𝟴 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗶𝗻 𝟵 𝗺𝗼𝗻𝘁𝗵𝘀 = 𝗮𝗿𝗼𝘂𝗻𝗱 𝟭𝟵 𝗽𝗲𝗿 𝗺𝗼𝗻𝘁𝗵. Normally, in this industry, you’re lucky to get 5–10 meetings a month. To us, it was another proof that omnichannel is a new must. Not in some distant future, but right away. How do you think, why did it work out?

What's your business's key channel for success? Unsurprisingly, the data shows LinkedIn as a crucial B2B channel for sealing deals. Join our upcoming B2B Omnichannel Marketing Strategy course to learn how to achieve better results by leveraging all channels. https://hubs.ly/Q02mws-J0 #B2BMarketing #OmnichannelStrategy #FreeMarketingCourse