Nobody is ever going to beat Cvent at their game.
I spoke to them at IBTM, and they had almost as many account managers as salespeople at their booth.
Relationship keeping vs lead gen.
If you think about it, they run their own events, larger than many industry shows.
Rainfocus is the only one getting closer. Even there, reciprocal lawsuits and a tough battle.
Reggie is on the ball.
You tell him about a potential deal, and he is at a table discussing it with you immediately and with calculators that get you answers in seconds.
They can buy every competitor they want or go head to head with them, and you don't want that to happen. With Blackstone behind them, the reach of their deals is incredible.
They are masters at sales-led go-to market.
So what should eventtech companies do to compete?
Create a new game.
How?
Build product. Innovate.
Their go-to-market should be almost entirely focused on shipping new features every week.
Only a few companies cracked the product-led approach in events.
Eventbrite, Slido, Attendify, late 2020 Hopin.
They should make their product stupid simple to use and data incredibly easy to access.
It will still take them years, but if they genuinely understand event planners' pain points, they can disrupt the industry in months.
The traditional all-in-one game is tough. And getting tougher.
Senior Sales Manager | Foxwoods Resort Casino :: Dedicated to Exceeding Your Expectations, Reflecting Your Vision, and Impressing Your Audience - Let's Do This!
1moI too love the CVENT swag!! Keep it coming!!