CRUMBL 🤝 OLIVIA RODRIGO We’re excited to announce an official partnership with 3x GRAMMY® award winning singer/songwriter Olivia Rodrigo and to unveil our first co-branded celebrity cookie—Olivia Rodrigo’s GUTS Cookie. This exclusive cookie is inspired by Olivia's 2024 GUTS Tour and the global impact of her music. 🎶 As our team developed the partnership, they brainstormed ways it could elevate and enhance the experience for fans and customers. This one-of-a-kind cookie will follow Olivia throughout her tour. The cookie will be exclusively available at Crumbl stores near each of the North America stops during the sold-out GUTS World Tour and will be available at all Crumbl locations from August 19th to 24th as the tour ends. 💜 "This collaboration marks a celebration of creativity and flavor, bringing fans a memorable experience that perfectly combines music and the Crumbl experience,” says Sawyer Hemsley, Chief Branding Officer and co-founder of Crumbl. 💕 Consumers can stay updated on tour locations and cookie availability via the Crumbl App and Crumbl’s social media channels (@crumblcookies). 👀
Crumbl is an example of a company executing on all cylinders. The app, the storefront, the employees, the marketing, and the branding is just flat out superb. Your promotions are fun and genuinley well thought out. Don’t ever lose that magic 👌🏼
Wow, what an exciting partnership announcement! Congratulations on teaming up with Olivia Rodrigo for the GUTS Tour and introducing Olivia Rodrigo’s GUTS Cookie. It's fantastic to see how you're merging music and culinary creativity to enhance the fan experience. Looking forward to trying out this exclusive cookie at Crumbl stores during the tour stops. Can't wait to indulge in the delicious flavors inspired by Olivia's music! 🎶💜
wish she was handing out crumbl cookies instead of handing out the things she’s handing out right now
Not only is this such a fresh and fun idea, but also an awesome way to provide an additional experience for Olivia's fans that will tie their cherished memories back to the Crumbl brand!
this is ✨ marketing ✨
What a clever collab!! Love it 💗
But she lost her drivers license?!
This is a great idea! I want one!!
Entrepreneur
7moHey Sawyer! Can we get a crumb trail on where she is going......or where she had been. (kinda like Hansel & Gretel). I think it would be a great addition. Unless that's considered stalking by the media???? Thoughts? Post as the tour unfolds.