Crosby Hops’ Post

Exciting article about Mom Juice + KT Winery and Mom Juice going into 2024! #investor #womenwhoinveset #investinginwomen #angelinvesting #angelinvestor

Part 2 of our guide to optimizing your winery for DTC is here! This time we're talking all things Wine Club 🍷 #WineDirect https://hubs.ly/Q02pV38L0

Elevate Your Winery's Profits Today! In the competitive world of winemaking, standing out is not just an option; it's a necessity. As a branding expert specializing in boosting profits for wineries, I've witnessed the transformative impact of strategic merchandise and swag campaigns. Today, I'm thrilled to share insights that can elevate your winery's bottom line. A recent blog on one of the most prestigious wine sites perfectly encapsulates the importance of brand visibility. According to Wine Industry Advisor , Jim Trezise proclaims, “The wine industry has a unique opportunity to shape its own destiny…” Merchandise isn't just about branding; it's a revenue stream waiting to be tapped that shapes a wineries destiny! Investing in high-quality merchandise not only reinforces your brand identity but also creates additional revenue channels. From custom wine glasses to branded accessories, each item becomes a tangible representation of your winery, fostering customer loyalty and driving sales. By integrating merchandise strategically, wineries have reported a substantial increase in profits. Imagine the impact of your logo on every wine lover's favorite accessory – a conversation starter that extends beyond the bottle. Ready to unlock the full potential of your winery's brand? I invite you to book a consultation with me to explore innovative merchandising strategies tailored to your unique identity. Don't miss out on this opportunity to boost profits and create lasting impressions. #WinerySuccess #BrandElevation #MerchandiseMagic #WineryProfits #BookAConsultationNow Original article: https://lnkd.in/eJzBZ6aF

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗪𝗶𝗻𝗲𝗿𝗶𝗲𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗘𝗻𝗱𝗲𝗮𝘃𝗼𝗿𝘀   🍇 Delve into Winery Marketing Strategies: Insights Unveiled! 🍷   Embark on a journey through the vineyards as we uncork the findings from the Winery Marketing Strategy Survey, unveiling the strategic endeavors of Spanish wineries in catering to consumer needs.   🍇 Let's raise a toast to the wineries embracing consumer-centric strategies, paving the way for success in the dynamic world of wine! 🚀   #JasperColin #DatatoDecision #WineryMarketing #consumerinsights #StrategicEndeavors #beverageindustry #retailinsights #consumerbehavior #wineindustry

My latest blog looks at how just about every winery could increase revenue in the short term with minimal expense by cleaning up their email practices. https://lnkd.in/ghBbv7gV

MarketMakers x PURE the Winery: Crafting Success, Sipping Excellence! For the past three years, MarketMakers has proudly stood alongside PURE the Winery, pioneering the sale of world's first Zero Sugar Wines online. Our collaboration has not only broken borders but built markets, reaching the more conscious wine lovers in 16 countries worldwide. From managing webshops and crafting targeted advertising to implementing repeat marketing strategies and navigating the complexities of logistics for an excise product, we've taken on the challenge with gusto. The result? A recipe for success that PURE the Winery is building its business on. We don't just partner; we share the vision of wine 2.0, fighting together and growing together. Last November, our collective efforts bore fruit, marking a significant milestone in business results. As a thankyou PURE the Winery extended an invitation for the entire MarketMakers team to visit their winery in the Piedmonte, Italy. Our team got to experience the origin and craft of zero sugar winemaking - guided by the expertise of head winemaker Daniele.  The experience was not just fun; it was an inspiration fueling even greater dedication to making PURE the Winery a global brand. A big thank you to PURE the Winery and the entire MarketMakers team for their hard work and commitment. Here's to crafting success, sipping excellence, and many more victories ahead! #MarketMakers #PUREtheWinery #businessdeveloment #impact

It's that time of the year when social media managers are tasked to share their brands' holiday offers. It's important to set expectations during the holiday season when you're competing with an inundation of marketing messages. Wineries – use this time to give your audience a scroll break. Share an inside look at what life is like post-harvest, spotlight employees, share what your vineyard looks like in the fall, or give an update on any special holiday hours happening at your tasting rooms.

Mike Bosworth is a legend in the sales training world. Back in the 1970s, he noticed the Pareto principle applied to sellers - 80% of a company’s sales are generated by 20% of the sellers. In 2012, Mike published ‘What Great Salespeople Do: The Science of Selling through Emotion Connection and The Power of Story. In that book, he described why the Pareto principle applies to selling - only a small proportion of sellers use the single most powerful sales tool available to them - story. Here are two examples, both from the wine industry. Back in 2017, the Anecdote team spent a day in the Yarra Valley wineries and we were really well looked after. Shawn Callahan made a few thank-you calls the next week to people who had helped organise the day. One of them did research into the wine industry. They explained that in cellar door situations, salespeople who used stories sold a whopping seven times more wine than the rest. I heard this next example a couple of days ago - thanks Marc Checkley. I’ve changed the names for this one. Back in 2019, Marc was leading one of his famous wine tours in France. He always finished the tour at his favourite vineyard in the Jura region. It was a great experience and the groups always bought large quantities of wine at the cellar door. A few days before the tour, [Jean], the winemaker, rang Marc and said he had an issue with mildew in the vines, and with harvest looming, he had to be in the vineyards. However, his sister [Alex] would host the group. [Alex] was a generous and graceful host, and the wine was as good as ever. But the group did not buy a single bottle of wine at the cellar door. Not one bottle. Marc reflected that [Alex] didn’t share a single story about the wine, the winery, its organic origins etc. The good news is that every salesperson can tap into the power of story. The skills are easily learned and practical. #storypoweredsales #storytelling

Introducing tastric: Digitalising the World of Wine 📈 🍇 . Take a moment to watch our brand new introduction video and discover how we help wineries unlock the full potential of data-driven winery management. Want to learn more? Reach out to us at [email protected]. #WineDataAnalytics #datacollection #WineIndustry #Digitalisation #tastric Maximilian Schiefer Moritz Schreiner Elizabeth Nel Shoana Jeffrey

This is a bit shocking but not surprising. Many wineries are struggling due to fierce competition and unoriginal marketing. I specialize in helping wineries expand their mailing lists and boost their direct-to-consumer sales. For instance, we have successfully grown some Washington Winery lists by over 2000 people monthly, all of whom have expressed interest in their offerings. Ping me if you're interested in learning more - I can provide valuable assistance in this area. #wineries #D2Csales #marketinghelp