Our CM client Marcus Casey at BMW landed a spot on Business Insider’s list of Most Innovative CMOs of 2024. Congrats, Marcus! Find out more about his data-driven approach to some of BMW’s most innovative campaigns, including the 360 campaign we helped work on for the big game. 👀 https://lnkd.in/enhDptgJ
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The eternal question I get asked whenever I work with brands across their media strategy was, "Should we just put the money on TV instead of digital and see what happens"? Of course for someone who worked on the digital side, this was a scary proposition !. However when the dust settles, media decisions need to be made on the basis of where your customer is rather than trial and error. I also talk about the impact of targeted advertising for luxury brands like Porsche and Lamborghini, emphasizing the importance of building meaningful interactions with customers for brands with longer gestation periods. Hope you all like it and keep the pings and feedback coming!. #ev #sustainability #branding #marketing #auto #leadership
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“You’re connected to brands in a way you don’t really understand. It’s not rational. People want to be part of something, you pick your brands like you pick your teams.” Just one of the hot-takes from today’s D&AD panel discussion with JKR’s Tosh Hall, Jordan Giesler from Kansas City Chiefs, Oana Vlad from The Coca-Cola Company and Roger Dudler from Frontify, where they delved into the world of sports fandoms and how brands can leverage them to build long-term brand success. Got an opinion on unlocking the brand power of fandoms? Let us know in the comments!
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Brand Partnerships! For many creators, their brand partnerships provide a significant portion of their revenue. But creating such a partnership isn't just a matter of finding a brand to connect with, but finding the right one that aligns with your values, audience, and aesthetic. A healthy creator/brand partnership is beautiful, generating exposure for the brand, business for the creator, and great content for the audience. At the CGA, we want to give you the tools to approach brands, navigate the negotiation process, and keep partnerships healthy and thriving. Join the guild to explore best practices, share valuable perspectives with other creators, and connect with reputable brands who are active and ready to collaborate in the creator economy.
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Dive into our latest blog where Hollywood Branded explores the immense power of celebrity influence, strategic brand partnerships, and the clever use of social media to drive brand success. #BrandStrategy #CelebrityInfluence #SocialMediaSavvy https://lnkd.in/gyMXJiTn
Lessons from Taylor Swift, the Oscars, and NachoGate
blog.hollywoodbranded.com
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Kia's Long-Standing Partnership with the NBA and WNBA Kia has been a long-time official automotive partner of the NBA, with a relationship that has spanned over 16 seasons. This partnership has allowed Kia to deeply integrate its brand and vehicles into the NBA ecosystem. As part of this deal, the 2023 Kia Telluride X-Pro has been designated as the official vehicle of the NBA, WNBA, and NBA G League. This gives Kia prominent branding and visibility across the leagues' various events, broadcasts, and marketing initiatives. Beyond the league-wide partnership, Kia also has individual relationships with 13 NBA teams. This further expands the automaker's presence and engagement with basketball fans and consumers. The search results indicate that Kia recently launched a new NBA-themed advertising spot as part of its ongoing partnership. This type of collaborative content allows Kia to connect with the NBA's passionate fanbase and showcase its vehicles in a relevant, engaging manner. Overall, Kia's long-standing and multifaceted partnership with the NBA and WNBA has been a key part of the automaker's marketing and brand-building strategy. By aligning itself with the popularity and excitement of professional basketball, Kia has been able to raise its profile, drive consumer interest, and position its vehicles as a natural fit for sports enthusiasts. This deep integration across the leagues, teams, and marketing initiatives demonstrates the value that Kia places on its NBA and WNBA relationships, and the strategic importance of these partnerships in Kia's broader automotive and brand positioning efforts.
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Media Sales Executive - MASCOT outdoor advertising -Talks about - #sales #salesprofessional #salestips #salesadvice #salesexpert #outdoor#ooh#oohadvertising
AGMC's recent mall campaign was a masterclass in intrigue and engagement, stripping away the branding of a car to spark wild guesses and ignite the need to explore. Here's a breakdown of their brilliant strategy: The Hook: Mystery in the Mall: Placing a brandless car in a public space like a mall is unexpected and attention-grabbing. It disrupts the usual shopping flow and throws down a challenge: "What is this vehicle?". Outdoor Amplification: Using outdoor ads around the mall with clues or suggestive messages like "Unmask the Mystery" or "Can you guess who's hiding?" further piques curiosity and extends the campaign beyond the car itself. Social Media Buzz: Hashtags and Challenges: Create a campaign hashtags and encourage social media users to share their guesses and theories. This generates organic content and discussion, amplifying the reach and excitement. Influencer Collaborations: Partner with car enthusiasts and local influencers to add a voice of authority and excitement to the guessing game. Their posts and stories can draw in new audiences and keep the conversation going. The Reveal: Building Anticipation: Let the guessing game run for a few days, allowing anticipation to build and speculation to reach a fever pitch. The Grand Unveiling: Finally, reveal the car's brand and model in a grand social media post or event. This moment of payoff should be exciting, rewarding those who participated and informing those who were curious. Benefits: Brand Recognition: This unique campaign generates significant buzz, putting AGMC and the car at the forefront of people's minds. Positive Brand Image: The playful and interactive approach creates a positive association with the brand, showcasing their innovative spirit and connection with their audience. Targeted Reach: Outdoor and social media marketing allows AGMC to reach their ideal customer base and generate qualified leads. So, why was this campaign brilliant? It taps into basic human curiosity, the thrill of a puzzle, and the power of social media. By stripping away the familiar, AGMC forced people to engage with the car in a new way, creating a memorable and impactful brand experience. This is marketing that goes beyond selling cars; it's about creating a community and a conversation around the AGMC brand. BRAVO AGMC and team behind.
Marketing, CRM, Digital, Social, Luxury and Mass Automotive,Brand, Product, Communications, General Management Professional
Marketing Excellence or when creativity and great team work come together! We don’t only engage with our audience, we challenge the usual and make our dear customers emotionally connect with our brand! Thank you to all who made this idea come to life and draw the path for this Silver Effie home to Geely AGMC 😊 Dr. Andreas Schaaf Adnan Dalvi Sam Biss Muhammad Ali Bassel Kakish Nathalie Gevresse Ayhan Olcer Rince Rajan Dolcy Semaan
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This is a beautiful piece of advertising. Simple, clear and very very effective.
Audi's marketing strategy of praising and mocking its competitors simultaneously drew mixed consumer reactions. Some found the approach refreshing and humorous, while others felt it was arrogant and off-putting. Despite the controversy, the campaign successfully generated buzz and increased brand awareness for Audi in a crowded and competitive market. What is your view on this campaign? #audi #marketingstrategy #boldmoves #brandengagement #marketingcampaigns Video Credit - fuckboyproblem.s
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creativity at its best!!
Audi's marketing strategy of praising and mocking its competitors simultaneously drew mixed consumer reactions. Some found the approach refreshing and humorous, while others felt it was arrogant and off-putting. Despite the controversy, the campaign successfully generated buzz and increased brand awareness for Audi in a crowded and competitive market. What is your view on this campaign? #audi #marketingstrategy #boldmoves #brandengagement #marketingcampaigns Video Credit - fuckboyproblem.s
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For growth-stage companies striving to establish market prominence, having a strong, differentiated brand name is essential. In a world where it can seem like all the good names are already taken, it's even more important to build a great name on top of a great brand story. Crafting a name that sticks in the minds of your audience means keeping things clear, bold, and imaginative. Establishing this mindshare gives your business a powerful starting point to build a consistent, impactful brand. To find out more about how A LINE can help, contact us at [email protected] #branding #growthstage #naming #brandstrategy
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"Crafting authentic narratives that resonate with your audience is the key to standing out in a crowded market. Learn from the best like Nike and Apple on how to use storytelling to connect emotionally with consumers. #marketing #storytelling #branding"
Marketing Tips from Nike & Apple
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