Creative Artists Agency’s Post

Brands are now in our streaming era (Thanks #taylorswift) We're on the cusp of a groundbreaking shift in #advertising, driven by the synergy of streaming and #brand integration. This new era promises more immersive and personalized experiences for viewers, blending entertainment with strategic branding. Netflix & Amazon are pushing the envelope but its the producers like Sugar23 & Superconnector Studios that are the pioneers. A big shoutout to Matthew Rotondo and Jae Goodman for always keeping me ahead of the curve in #media & #entertainment trends. As we embrace these changes, let's harness the power of innovative advertising to connect with our audience in meaningful ways. #innovation #future #creativity

📢Fun fact alert! Did you know the concept of branded entertainment dates back to the 1950s? Television and broadcasting created storylines and characters that were brand-fueled. The term "soap opera" was coined because serialized dramas found sponsorship from soap manufacturers such as Procter & Gamble, aiming to promote products to a predominantly female, daytime audience. In 2024, brands are transforming into studios, creating content that resonates beyond commercial breaks, and shifting the way they market products. They’re advertising on platforms like YouTube and transforming themselves as storytellers in collaboration with the world’s most influential creators. Advertising success hinges on weaving narratives across sports, music, culture, food, fashion, comedy, and social interest, however and wherever audiences consume.

Have you ever seen something on a show and thought, "I need that outfit!"? Now you can find out where to buy it! With Netflix’s ad-supported plan, you can use Google’s Lens technology to shop straight from the screen.  It’s a fun mix of tech and marketing that creates something truly amazing! #CosmosSalesPro #GoogleLens #EmilyinParis #Netflix #MarketingStrategy #BusinessGrowth #FractionalMarketing #MarketingExpert #MarketingSolutions #BusinessDevelopment #MarketingTips #GrowthHacking #StartupSuccess #DigitalMarketing #MarketingAdvice #ScalableSolutions #InnovativeMarketing #MarketingGenius #MarketingManagement https://lnkd.in/g7hPaCsH

Australian billionaire James Packer has significantly expanded his media interests by acquiring a stake worth around A$123.4 million in Paramount Global, the prominent American media and entertainment conglomerate. This investment marks a notable shift in Packer's media strategy, particularly as Paramount Global owns Network Ten. Packer, who had previously distanced himself from media ventures, made a notable comeback earlier this year. He emerged as a major investor in Australian Digital Holdings, a company linked with Alan Jones, a prominent broadcaster. This move signalled Packer's renewed interest in the media sector. Not first investment in Network Ten This investment is not Packer's first engagement with Network Ten. In 2010 he purchased an 18% stake in the network for A$244 million. However, he later sold half of this stake to Lachlan Murdoch. More at #Proactive #ProactiveInvestors http://ow.ly/rxs91055Zq0 #Paramount #ParamountGlobal #JamesPacker #Network10

I imagine those working in Production and Product Placement see this announcement by Prime Video & Amazon MGM Studios as more of a “what took you so long”? There are many ways Prime Video & Amazon MGM Studios Netflix Hulu The Walt Disney Company Paramount+ and the other studio based streamers can gain significant additional revenue by working with brands, other than go backwards to the traditional model of ‘adverts’, which we all know is off putting for a huge amount of consumers. - Product Placement. - Brand sponsored original content. - Brand supported events. - Brand associated Film & TV genres. The above is not just ‘ad sales’, it requires an understanding of content Production, consumer and brand behaviours, brand awareness, script reading, integration and storytelling to seamlessly integrate branding into content without the consumer feeling like it is being forced on them. Business Insider #streaming #avod #vod #productplacement #brands #brandmarketing MGM #adsales https://lnkd.in/erSzphSt

"Reliance Industries Limited, Viacom 18 Media Private Limited and The Walt Disney Company Wednesday announced the signing of binding definitive agreements to form a joint venture (“JV”) that will combine the businesses of Viacom18 and Star India. As part of the transaction, the media undertaking of Viacom18 will be merged into Star India Private Limited (“SIPL”) through a court approved scheme of arrangement. In addition, RIL has agreed to invest at closing ₹11,500 crore (~US$ 1.4 billion) into the JV for its growth strategy. The transaction values the JV at ₹70,352 crore (~US$ 8.5 billion) on a post-money basis, excluding synergies. Post completion of the above steps, the JV will be controlled by RIL and owned 16.34% by RIL, 46.82% by Viacom18 and 36.84% by Disney. Disney may also contribute certain additional media assets to the JV, subject to regulatory and third-party approvals. Nita M. Ambani will be the Chairperson of the JV, with Uday Shankar as Vice Chairperson providing strategic guidance to the JV. The JV will be one of the leading TV and digital streaming platforms for entertainment and sports content in India, bringing together iconic media assets across entertainment (e.g. Colors, StarPlus, StarGOLD) and sports (e.g. Star Sports and Sports18) including access to highly anticipated events across television and digital platforms through JioCinema and Hotstar. The JV will have over 750 million viewers across India and will also cater to the Indian diaspora across the world. The JV will seek to lead the digital transformation of the media and entertainment industry in India and offer consumers high-quality and comprehensive content offerings anytime and anywhere. The combination of the media expertise, cutting-edge technology and diverse content libraries of Viacom18 and Star India will allow the JV to offer more appealing domestic and global entertainment content and sports livestreaming services, while delivering an innovative and convenient digital entertainment experience at affordable prices. With the addition of Disney’s acclaimed films and shows to Viacom18’s renowned productions and sports offerings, the JV will offer a compelling, accessible and novel digital-focused entertainment experience to people in India and the Indian diaspora globally. The JV will also be granted exclusive rights to distribute Disney films and productions in India, with a license to more than 30,000 Disney content assets, providing a full suite of entertainment options for the Indian consumer." Full report: https://lnkd.in/g5RnZA3Q

TV viewing habits have been evolving rapidly, with more people consuming content across broadcast, streaming, and digital channels. However, one thing remains constant: sports continue to reign supreme in live viewership. According to TEGNA, a media company, sports dominate live viewership in broadcast, and brands can score big by leveraging this trend. Check out TEGNA's article to learn more about the power of sports in live viewership and how your brand can benefit. #sports #livestreaming #broadcasting #digitalchannels #viewership #branding #marketing

Here another great piece to unpack the recent announcement by Disney, WBD and Fox, highlighting a twist that not many have been putting forward: the beauty of accounting! Indeed, with 33% each, none of the three owners will have to fully consolidate the JV … "One advantage the joint-venture sports streaming offering will have that few have taken notice of is accounting. As a trio of media equity analysts at Lightshed Research point out in a recent note, by splitting ownership among three companies, the sports streaming joint venture won’t require Disney, Fox or Warner Brothers to explicitly point out the costs associated with the service on their financials. It can aggressively spend to acquire subs and the operating losses are all off balance sheet for all three owners" https://lnkd.in/eJZGhfw8 Christoph Sommer Pascal Stefan Robin Fasel Livio Baumli Alessandro Oehy Davide Tesoro-Tess

I gotta admit, I've never been a fan of shopping -my wife on the other hand, a total expert. Thanks to Netflix and a Google integration, we both get what we want (Maybe not with 𝑬𝒎𝒊𝒍𝒚 𝒊𝒏 𝑷𝒂𝒓𝒊𝒔 but an 𝑨𝒕𝒍𝒂𝒔 😂). Now I can enjoy movies and TV shows from the comfort of my couch while she shops the looks she loves - all without missing a single beat. Streaming and shopping in one go? This is most likely the future of entertainment and rightfully so. What better way is there to capture buyer sentiment than in the heat of the moment. Checkout how this tech is changing the game in the post below. #Innovation #Ecommerce #Streaming #Netflix #TechInBusiness

Some more interesting branded insights, this time from Adam Milano. Interesting to think that brands can not only own the IP they are creating but also have greater access to various distribution means (eg. YouTube) rather than dealing with the constraints of traditional broadcasters.