The Business of Carnival.
During the reign of the Merry Monarch (Carnival in Trinidad & Tobago), there is the opportunity for phenomenal #businessexcellence.
For the first time in over a decade, I participated in J'ouvert celebrations. For our non-Caribbean counterparts, J'ouvert is part of T&T Carnival. It occurs in the pre-dawn hours of Carnival Monday.
In summary, it is a street parade & throngs of people pay to join J'ouvert bands. There are assigned music trucks (that play Calypso/Soca/Chutney music). At times, there is also a truck that serves drinks to your band, there is security etc. Many of these bands use various products (black oil, safe body paint, powders, chocolate sauce or mud), to smear on their members. Any observers (non participants) are usually at risk of getting smeared as well. J'ouvert also mainly celebrates our traditional "Ole Mas" as well.
Now, onto my core points.
Having been a band member this year, there are a few general observations from a business perspective I wish to share:
1. The sign-up process for band membership should be efficient & seamless. Every aspect of that experience should be stress free. From payment, to collection of your goody bag pre-J'ouvert, to ensuring participants clearly understand the rules of engagement (via a written agreement) are all essential.
2. Punctuality. If there is an agreed rendezvous time, J'ouvert bands should do their best to ensure there is not much deviation from that. A bit of a delay is understandable as band members trickle in, but a start time that commences almost 2 hours after the previously advertised kick off, is not okay.
3. Provision of Security, food & drinks should be optimum. Patrons have a right to feel safe while in the band & food/drinks need to be supplied easily & hygienically.
4. The Music.....
Listen.... 😐
THIS is the anchor point of a J'ouvert band experience. If the music truck has issues with its sound systems/ engineering (feedback, too much base, too loud etc), & if the selection/flow of songs is subpar/ disconnected, it can seriously deplete the experience overall. This NEEDS to be a priority for band leaders 😐 *hint hint*.
5. Dear Disc Jockey/DJ/MC.... your job on a Music Truck is to engage and hype up the band members...Occasionally.
It is NOT to pretend you have a Netflix special & interrupt EVERY song, give rambling speeches or just experience fascination over hearing your own voice boom through the speakers. Focus.
6. Welfare provisions. Some J'ouvert bands provide washroom facilities on a separate truck for patrons.
This is usually deeply appreciated. Ensuring those facilities are kept up to an acceptable standard for the duration of the event & amenities such as toilet paper, running water etc is available is key.
Having said all that, there is a place for business excellence & stellar customer service even during incredible festivals.
Businesses, bear that in mind.
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photo credit: fineartamerica.com
Congrats Linfair, big milestone. Hope that you and the gang are well!