Craig Cacciola’s Post

ATTN #NYC: I'll be in the Big Apple from February 12 - 16 As an Agency Owner and Fractional CMO, I'm deeply passionate about fostering meaningful collaborations and I'm on a mission to explore new possibilities, spark innovative ideas, and build lasting connections Whether you're a fellow marketer, a business maven, or someone simply curious about the dynamic world of marketing, I'd love to meet you in person Let's grab a coffee, chat over lunch, or carve out some time for a meeting to delve into potential synergies: discussing partnership opportunities, exploring collaborations, or brainstorming fresh strategies... I'm all ears! If you're in NYC during these dates and the prospect of a coffee chat or a meeting sounds like your cup of tea (yes, pun intended) feel free to reach out. Let's turn this visit into a fantastic opportunity to connect, learn, and potentially pave the way for exciting collaborations - Looking forward to catching up with familiar faces and meeting new ones. So feel free to drop me a message or comment below; can't wait to make the most of this trip and create some marketing magic together! #marketing #advertising #cmo

Social media is all chaos. More and more brands are coming up, and everybody refers themselves as an Expert, influencer and the Best. Maybe…just maybe… This is the reason why people bargain while hiring a consultant or an Expert. With so many Experts around, it is difficult to recognize who a Real Expert is. The result: You have to compete with every new and old name that pops up in your niche. While talent has no age or experience constraints, yet reality should be maintained. 3 Things you should do to validate yourself on social Media: 1. Speak, show up Don’t just write, face the camera and express your perspective. 2. Show people/your team/ company/work and offline activities Make your work and words believable by backing it up with right pictures. 3. Show names of Big clients and how highly they speak of you. If you can bring this into picture, you can always get more advantage than your competitor. Trust me, social media is work. But the benefits you can get is 100% more. Do you agree?

I just uncovered some eye-opening trends about fractional CMOs that every startup and SMB leader needs to see! 👀 Did you know: - 9% of companies are now thinking of hiring a fractional CMO (2X last year) - 86% of businesses seek strategic planning as the top skill. - 33% plan to work with a fractional CMO for 12+ months or longer 🗓️ Curious about what's driving this shift? Check out the link to my full survey results in the comments for more insights or comment "Give me" and I'll send it to you on LinkedIn. P.S. I had some free credits this time, but I'm open to co-sponsors for the next version. Let's chat if you're interested in supporting this research! 🤝

Wow! I’m honored to have been named a "Net Lease Influencer of the Year" by GlobeSt.com for the second year in a row. This means a lot. Globe St. is one of the great trade journals in our space. It got me thinking a bit about what being an “influencer” in business means, and how it’s an expectation today. Business leaders today are expected to: → Build a “personal brand” → Promote their businesses → Opine on their industries → Show a little of their private lives This is about transparency above all else. Businesses are 'by people, for people'. Partners, investors, customers, journalists, the public, all want an inside look at how you think, how you operate. It helps you trust someone if you feel like you know them. I see this as part of a broad trend towards human stories in business. Since work went online, it’s become very important for people to know WHO they’re doing business with. You can’t hide behind a corporate brand and hope people will just find you anymore. — I'll admit, posting regularly here and opening myself up was pretty daunting. Would they find me preachy or worse, tedious?! But the response has been incredible, truly. Seeing my insights resonate with you all has been extremely validating. And the conversations in the comments have expanded my perspectives. So to all of you who take the time to read, engage with, and add to the discussion... THANK YOU 🙏 And if you’re sitting there thinking about sharing some thoughts on LinkedIn or elsewhere, do it. It’ll help your business and your confidence as a leader.

📌 Your desk is your canvas, and the notebook is your masterpiece waiting to happen. 📌 Fuel your passion with a steaming cup of coffee ☕ and transform your ideas into reality. 🚀 Embrace the power of #SocialMedia to make your mark in the digital world! 📌 Behind every successful post lies countless ideas and a cup of determination. ☕ 📌 Global Connectivity: Social media has connected people from all corners of the world. It has broken down geographical barriers, allowing individuals to connect, share experiences, and build relationships regardless of location. Share this with your network! #Engage #businessoperations

It seems like “fractional” is the new black in the professional world, and here I am, stylishly donning it. After embracing the fractional model and making significant strides with diverse clients, I’m now ready to bring my expertise to a new venture. Is your business in search of this dynamic collaboration? 🤨WHY FRACTIONAL, WHY NOW? Especially beneficial for startups and growing companies, fractional work introduces them to a wealth of senior-level expertise and innovation. This model fits perfectly in environments where agility and strategic foresight are prized, allowing businesses to leverage skills that propel them forward without the commitment of a full-time hire. 💐FROM MY PORTFOLIO TO YOURS With a seasoned career in communications, PR, and strategic marketing, I’ve played pivotal roles in shaping narratives, building brands, and guiding teams through transformational growth phases. WHAT I BRING TO THE TABLE ✅Deep expertise in communications strategy, media relations, and thought leadership. ✅Proven track record in enhancing brand visibility and managing reputation. ✅Creative storytelling and impactful content creation. ✅Digital savvy, with a flair for social media trends and analytics. 💥HOW I MAKE AN IMPACT For startups, I’m your strategic ally, ready to turbocharge your PR and marketing efforts with innovative strategies and scalable solutions. For established teams, think of me as your fractional VP of Communications, eager to dive in and work alongside your team to refine your messaging and tackle the market with renewed vigor. As I navigate the path towards my next full-time role, I’m enthusiastic about engaging in fractional opportunities that allow me to continue making a difference. If you’re on the lookout for someone who can join your journey and contribute to your success, let’s chat! #fractional #communications #contractor #freelance #mediarelations #publicrelations #strategy #opentowork

Do people trust you? You have interesting things to say. And when you’re in a room or delivering a pitch, people pay attention. They trust your opinion, believe in your vision, and enjoy working with you. So why does it feel so hard to find new clients? Simple. People have too many options, and don’t know who to trust. The solution is much easier than you think 👇 ✅ Build your audience with people who can use the information you have to offer ✅ Create content that doesn’t take ages to produce, but that speaks to the things you know and love  ✅ And then follow up with the people who show interest. Engage, engage, engage! Comment TRUST to receive your free guide and get started. #Hoxo #PersonalBrand #RecruitmentBrand

Why Should Companies Use Social Media for Recruitment? #business #technology #rswebsols As the world has become a hub of technology. Several platforms have emerged in the form of social media that allow us to communicate across the global network. It has numerous applications for sectors such as advertisement and marketing, entertainment, news, and much more. With so many options for hiring available, it has become actually critical for companies to choose the right talent from the pool. From traditional sources to new channels, it has become evident that social media is ... Read »

Wheels up! NYC, I'm coming for you! I'm excited to head to the Big Apple for media appearances at the Nasdaq and NYSE.✨ As a CEO, I once believed that PR was a tool only for giants and established companies. But my experience proved to me otherwise. PR is a potent yet often overlooked growth tool for every business. Here's why: ▶ PR humanizes your brand. It's not another ad; it's a story about your company's impact and vision, which resonates with customers and investors alike. ▶ Third-party validation is a treasure. It's not just about the screen time; it's about the endorsement and credibility that comes with it, amplifying your company's reputation, shortening sales cycles and creating preference. ▶ Niche media is a force to reckon with. It's not about chasing the broadest audience but about building authority in your industry. Consider: where do your ideal clients seek information? A tip for my fellow founders and leaders: leverage PR. The most known company is typically the one that wins. Build relationships with niche media companies in your sector (or hire great PR pros like Richard Lorenzen, Shama Hyder or John Hall). Share your expertise and offer insights. This is about creating a consistent drumbeat of credible exposure. Who else here is making PR a cornerstone of their growth strategy? 👇 #NYC #Nasdaq #NYSE #media #PR #salesenablement #thoughtleadership #growthstrategy #visibility

Marketers are overwhelmed. 1. Too many channels 2. Too much data 3. Too much content 4. Too many competitors 5. Too many stakeholders It is more important than ever to align marketing goals to business goals. It is imperative to have a strategy and roadmap in place to get there. It is necessary to track the right metrics. And this is not just for large enterprises. This is equally applicable to startups and small businesses too. More important, because of resource constraints. Agree? If you are a startup or a small business, look at hiring a fractional CMO. Someone who can provide this strategic oversight to your existing team. Someone who can spot problems in your processes and fix them. Looking for someone like that? Send me a DM! #smallbusinessmarketing #fractionalCMO