Gilles Argivier’s Post

Manual tasks drive sales efficiency. Automation boosts it even more. Here’s how to streamline your team with automation: First, automate repetitive tasks like data entry. Set up CRM systems to handle admin work so your team can focus on selling. For example, Salesforce automates lead tracking and follow-up reminders. Next, use automation for lead nurturing. Send personalized emails based on customer actions automatically. Think HubSpot automating email campaigns based on website activity. Finally, track performance with AI-driven dashboards. Automate reporting so you get real-time insights on team progress. P.S. Is your team leveraging automation? #Leadership #Sales #Marketing

Follow-ups take too much time. Actually, you only need five minutes. Here’s how to follow up effectively and quickly: First, keep your message concise. Acknowledge their needs and remind them of your offer in one or two lines. For example, “I noticed you’re interested in scaling; let’s revisit that solution.” Next, include a call to action. Ask for a specific time for a follow-up call or meeting. Think: “Does Wednesday at 10 AM work for you?” Finally, automate reminders with your CRM. Set alerts to follow up at the right time without missing a beat. P.S. How fast are your follow-ups? #Leadership #Sales #Marketing

Your CRM isn’t boosting conversions. It’s because it’s too smart. To fix this, you need to shift from automation to personalization. Step 1: Simplify your CRM inputs. Encourage your team to focus on fewer, more insightful data points instead of relying on endless fields. For example, Salesforce teams often use customer interaction notes to drive targeted follow-ups, rather than relying solely on automated data. Step 2: Personalize communication using CRM insights. Use the data to craft more meaningful, tailored responses, not just auto-generated ones. HubSpot uses CRM-driven insights to personalize email content, leading to a 3x higher response rate. Step 3: Train your team to leverage CRM tools as guides, not replacements. The CRM should be a resource to enhance human interaction, not eliminate it. For example, Pipedrive ensures sales teams still have control over customer journeys, leading to better decision-making. Shift from automation overload to a human-first CRM approach, and watch your conversions rise. P.S. Do you think CRMs are over-automated? #Leadership #Sales #Marketing

Digital ads don’t drive sales anymore. In fact, they’re wasting your budget. To succeed, focus on personalized, experience-driven marketing instead of broad digital ads. Shift from generic targeting to creating interactive customer experiences that foster genuine engagement. For example, brands like Starbucks use rewards programs and personalized emails to build lasting relationships, driving higher customer retention. You can replicate this by enhancing your customer’s journey—tailor content to individual needs, preferences, and actions. Rather than pushing broad ads, create experiences that bring customers back again and again. It’s time to ditch the digital ads and get personal. P.S. Do you think digital ads are still effective? #Leadership #Sales #Marketing

You don’t need content to build a brand. In fact, less content will grow it faster. Focus on high-quality, impactful messaging that truly resonates with your audience. Curate fewer, more valuable posts to drive deeper engagement. For example, Apple consistently uses minimal messaging to highlight key product features, attracting global attention. Identify the most relevant issues your customers face, and address them clearly. A weekly blog addressing key challenges can be more effective than daily posts with diluted messages. Focus your resources where they matter most, and your brand’s authority will soar. You don’t need more content—you need the right content. P.S. Do you think less content can be more effective? #Leadership #Sales #Marketing

How to increase conversions with AI-driven ads AI is revolutionizing digital ads—here’s how to use it for better conversions: First, use AI to optimize ad targeting. Google Ads uses AI to analyze user behavior and deliver ads to the most relevant audience, increasing click-through rates. Next, personalize ads with AI. Facebook’s AI helps advertisers tailor ads to individual preferences, resulting in higher engagement and conversion rates. Finally, leverage AI to optimize ad spend. Tools like AdRoll use AI to adjust bids in real-time, ensuring you’re maximizing ROI on every ad. AI turns ads from guesswork into precision marketing. P.S. How are you using AI to boost your ad performance? #Leadership #Sales #Marketing

How to create AI-powered marketing campaigns AI can supercharge your marketing campaigns—here’s how to get started: First, use AI for audience segmentation. Spotify uses AI to analyze listener behavior and create personalized recommendations, driving higher engagement. Next, optimize your content with AI. HubSpot uses AI tools to adjust content in real-time, ensuring that their campaigns resonate with the right audiences. Finally, leverage AI for automated campaign management. Salesforce’s AI-powered platform tracks campaign performance and makes instant adjustments, maximizing ROI. AI gives your marketing the precision and efficiency it needs to succeed. P.S. How do you use AI in your marketing campaigns? #Leadership #Sales #Marketing

How to improve sales forecasting with AI AI is changing the way we forecast sales—here’s how to make the most of it: First, use AI to analyze historical data and trends. Companies like Amazon use AI to predict future demand with incredible accuracy by examining vast amounts of past data. Next, leverage real-time insights. Salesforce uses AI to provide sales teams with real-time forecasts, enabling quick decision-making and adjustments. Finally, automate data collection and reporting. HubSpot’s AI-driven CRM automates the process of gathering sales data, ensuring that forecasts are always up-to-date. AI gives you the foresight to act with precision. P.S. How do you use AI in your sales forecasting? #Leadership #Sales #Marketing

How to leverage AI to improve sales performance AI is transforming sales, but are you using it effectively? Here’s how to boost your sales performance with AI: First, use AI for lead scoring. Salesforce uses AI to prioritize high-value leads, helping their reps focus on the most promising opportunities. Next, personalize outreach with AI-driven insights. HubSpot’s AI tools analyze customer behavior, allowing their sales team to send targeted, relevant messages. Finally, automate repetitive tasks. Zendesk uses AI-powered chatbots to handle routine inquiries, freeing up sales teams to focus on closing deals. AI isn’t just about automation—it’s about driving smarter, more effective sales strategies. P.S. How are you using AI to improve sales? #Leadership #Sales #Marketing