The GenZ Tuesday Teaser & Testimonial
In Asia Pacific travel retail, GenZs have a 14% lower conversion rate than all other generations.
What are you doing to reach out and connect with this unique consumer group, on the same level, and in the right register?
GenZs in Asia Pacific already account for more than one quarter of the region’s population. That is a sizeable customer segment, and one which requires specific attention in order to convert the browsers into shoppers.
Airports, retailers and brands will be convening in Singapore on Sunday 12 May to discover how they can improve their positioning and marketing to convince and conquer this crucial customer segment.
Join them at the GenZ RedY Consumer Insights Workshop at MBS Expo Convention Centre, to find out how they are different, the importance of sustainability to them, their attitudes and behaviour in travel retail and the key footfall drivers and barriers among much more.
Sign up here: https://lnkd.in/ePqXEbYf
Erin Lillis, Travel Retail Director at Lacoste expounds the importance of a deep understanding of GenZ behaviour:
“At Lacoste we have been targeting the GenZ customer segment for several years already and we can quite emphatically say that we have succeeded in winning over this market. We understand how to connect with them and communicate with them on their level and in the media they identify themselves with, whether in China, Asia Pacific or beyond.
More importantly, we understand their values, needs and concerns. We have seen enormous benefits from a deeper understanding of the GenZ generation and cannot stress enough the importance of workshops like the Blueprint and m1nd-set GenZ RedY forum for anyone who is serious about succeeding with the most important customer segment of tomorrow.”
Blueprint and m1nd-set would like to thank all the supporting partners who are sponsoring the event in Singapore:
Platinum partners: Nestlé ITR and Ralph Lauren GTR
Gold partners: BABOR BEAUTY GROUP, Beam Suntory, Loacker, MESSYWEEKEND™, True Gum, and William Grant & Sons
Drinks partner: REBELS 0.0%
Register here: https://lnkd.in/ePqXEbYf
Thomas Kaneko Henningsen Karl Walter Dr. Peter Mohn Anna Marchesini Michael Barrett Blueprint #genz #genzmarketing
Directrice Générale @ WANDS Paris | Luxury Branding Expert
3moBravo à toi Guilhem Souche et à ton équipe